Four States Small Business Blog

Brice Chavez

Recent Posts

How Location-Based Targeting Can Boost Store Traffic

Posted by Brice Chavez on April 18, 2019 at 8:00 AM

Geo-marketing has quickly risen as a popular form of advertising. With geo-marketing, brands can reach out to customers within precise geographical areas. For example, when people drive close to a particular store, they might receive a promotion about a sale. Since the ad appears at an opportune moment for the customer, it becomes more enticing for the person to engage with the promotion and come check out the sale.

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Topics: Marketing Strategy, Digital Marketing

How Radio Can Drive New Patients to Your Private Practice

Posted by Brice Chavez on April 11, 2019 at 8:00 AM

In the face of various challenges, like increased competition, declining reimbursement and insurance changes, private practices need new and effective marketing techniques to maintain a steady flow of patients.

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Topics: Marketing Strategy, Health/Medical

4 Factors Hurting Your Website Performance

Posted by Brice Chavez on March 19, 2019 at 8:00 AM

Your website plays an important role in the success of your business. It helps to turn prospects into customers by positioning your business as a dependable, trustworthy and experienced provider in your industry. However, it’s not enough to have a website. You must also ensure that it’s well-designed and optimized to drive specific actions, like clicks, downloads, sign-ups and purchases.

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Topics: Marketing Strategy, Website Design

Pairing Radio and Digital to Boost Advertising Results

Posted by Brice Chavez on February 25, 2019 at 8:00 AM

Are you looking to build awareness, spark engagement or even drive sales for your brand? If so, an integrated advertising approach that pairs radio and digital can work well in helping you achieve your goal.

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Topics: Marketing Strategy, Digital Marketing

Retargeting: Why This Digital Advertising Tactic Works

Posted by Brice Chavez on February 18, 2019 at 8:00 AM

Did you know that only 2% of website traffic converts on the first visit? Retargeting can effectively help local businesses re-engage potential customers that visited their website but did not take action. And… it works. Retargeting can result in a 147% increase in average conversion rates when properly integrated. Additionally, retargeting has been found to increase branded search results by at least 500%.

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Topics: Marketing Strategy, Digital Marketing

Going Digital: 5 Ways to Reach Tractor Supply Customers Online

Posted by Brice Chavez on February 1, 2019 at 12:30 PM

Tractor supply businesses can be a targeted market, so it can be difficult to reach the right customers without wasting money on market segments that have no interest in these products. This is a common marketing challenge, and it can hinder your ability to get the attention of those who would be eager to buy.

Fortunately, digital marketing options can help solve this problem quite effectively. They allow for the advanced targeting needed to bring about the maximum possible ROI (return on investment) from marketing campaigns. These methods also make use of today's most popular online tools and channels, such as social media, online search, and digital promotions. They can be combined with broader options, like radio advertising, for even greater impact.

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Topics: Marketing Strategy, Digital Marketing

Gone Viral. Now What? The Importance of Digital Brand Management

Posted by Brice Chavez on December 18, 2018 at 8:00 AM

Many businesses put in a lot of time and effort to have their brand go viral. It increases awareness, traffic, memorability, and positive engagement. And while there’s no magic formula for “going viral,” every brand hopes that their content will be seen and shared by the right people. However, once you do achieve viral status, it’s important to have a strategy in place to capitalize on the momentum you’ve built. That’s where digital brand management comes in.

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Topics: Digital Marketing

What Digital Solutions are Best for my Business?

Posted by Brice Chavez on November 19, 2018 at 8:00 AM

There are now almost 4.2 billion people who are active internet users, and 3.4 billion who are active social media users. With that in mind, it's easy to see that a company that does not engage in digital marketing is missing out on opportunities to reach, attract and engage customers online. Fortunately, this type of marketing is inexpensive and the barrier to entry is low, especially when compared to other forms of high-reach advertising.

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Topics: Digital Marketing

Buy Local: Marketing in your Community

Posted by Brice Chavez on November 14, 2018 at 8:00 AM

For brick-and-mortar businesses, local marketing is an effective way to increase brand awareness and reach new customers in your local community. It’s also one of the best ways for local businesses to capture market share from larger competitors located in other areas. And it’s gaining momentum among marketers, as 58% of senior marketers consider local marketing an essential factor for a business’s profitability and growth.

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Topics: Joplin Market

Digital Advertising Tips for Beginners

Posted by Brice Chavez on October 16, 2018 at 8:00 AM

Digital advertising isn’t always as simple or straightforward as it may seem. For brands trying to integrate digital for the first time, there’s so many options that it can be overwhelming. And more experienced marketers may want to create an entirely new digital strategy because their current strategy isn’t working

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Topics: Digital Marketing

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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