Sometimes companies make the mistake of thinking, if they have a great company logo, they’ve done all they need to do in terms of branding. Your logo represents your brand, but it is not, in fact, your brand. In this post, we’ll discuss what your brand is, why it’s important, and why having a good logo is not enough.
Topics: Marketing Strategy
With multiple universities, colleges, technical and trade schools in the area — it can be difficult for schools to stand out and snag student attention in Joplin. Marketing is an important way to help differentiate your school from the rest and ensure potential students are aware of its best qualities and benefits. Of course, this is a time when people, students especially, don’t want a sales pitch.
For roofing companies to be successful in the competitive Joplin market, it’s more important than ever to find ways to make your company stand out. Building trust among consumers and managing your online reputation are essential. We’ve put together three important advertising tips for roofers that will help you make good decisions about your Joplin marketing strategy.
It’s summer! You know what that means. Warm weather, vacations, and family activities — in other words, changes in consumer trends. Businesses need to respond to these changing trends to stay focused on what their target audience is doing during the summer. To help you do that, we’ve made a list of 5 consumer trends to consider for your summer marketing strategy.
Topics: Consumer Behavior
Radio is a powerful way to reach audiences. In fact, it’s the top format in mass reach for adults between the ages of 18 and 34, and reaches 93% of Americans. It even reaches people all day long, especially while they’re at work or commuting home, reaching 41% of listeners between 3 p.m. and 7 p.m.. That makes radio advertising a prime way to reach consumers for marketers, but that also makes it a powerful way to boost your recruitment campaign. That’s why today’s post touches on five of the biggest reasons why you should be using radio for recruitment.
For a long time, Yellow Page advertising was the premier method of getting your business in front of potential customers because it was the reference everyone turned to regularly for contact information. Unfortunately, since the advent of the internet, and in turn mobile access to the internet and the social connectivity that followed, the need for the Yellow Pages (or, as they’ve somewhat rebranded, YP) has dropped. Even so, consumers turn to multiple resources as they move through the path to purchase. Understanding the pros and cons of Yellow Page advertising will help you determine if and how this channel should be a part of your marketing mix.
Marketing your home improvement business can sometimes be a challenge. As a home improvement business owner, you’re often out of the office and can’t always dedicate a lot of time on your marketing strategy. In addition, using precious resources wisely is always a concern. We’ve put together some tips for home improvement marketing that will save you both time and money.
If you’re looking to grow your law firm’s business and get new clients, an effective marketing strategy is a must. If you’ve bought into some of the common beliefs about law firm marketing, you may think that the strategies that work for other types of businesses won’t work for your practice. In this article, we discuss 5 beliefs about law firm marketing that could be hurting your business.
As a business owner, you might understand the effectiveness of radio advertising, but it's important to note that to ensure you're reaching and persuading your target audience, you need to choose the right radio station and the right frequency for your business. It’s important to consider audience demographics and station involvement in the community, as well as the frequency of your ads in the context of your advertising budget. In this post, we provide some tips for choosing the best radio station and frequency for your business’ advertising.
Radio station programming has changed and evolved over the years, but if there’s one format that has remained steady, it’s the News. A recent Pew Research survey found that when people were asked where they got their news about the presidential election over the past week, 44 percent of them said news radio stations.
Topics: Radio Advertising