Four States Small Business Blog

Brice Chavez

Recent Posts

Retargeting: Why This Digital Advertising Tactic Works

Posted by Brice Chavez on February 18, 2019 at 8:00 AM

Did you know that only 2% of website traffic converts on the first visit? Retargeting can effectively help local businesses re-engage potential customers that visited their website but did not take action. And… it works. Retargeting can result in a 147% increase in average conversion rates when properly integrated. Additionally, retargeting has been found to increase branded search results by at least 500%.

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Topics: Marketing Strategy, Digital Marketing

Going Digital: 5 Ways to Reach Tractor Supply Customers Online

Posted by Brice Chavez on February 1, 2019 at 12:30 PM

Tractor supply businesses can be a targeted market, so it can be difficult to reach the right customers without wasting money on market segments that have no interest in these products. This is a common marketing challenge, and it can hinder your ability to get the attention of those who would be eager to buy.

Fortunately, digital marketing options can help solve this problem quite effectively. They allow for the advanced targeting needed to bring about the maximum possible ROI (return on investment) from marketing campaigns. These methods also make use of today's most popular online tools and channels, such as social media, online search, and digital promotions. They can be combined with broader options, like radio advertising, for even greater impact.

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Topics: Digital Marketing, Marketing Strategy

Gone Viral. Now What? The Importance of Digital Brand Management

Posted by Brice Chavez on December 18, 2018 at 8:00 AM

Many businesses put in a lot of time and effort to have their brand go viral. It increases awareness, traffic, memorability, and positive engagement. And while there’s no magic formula for “going viral,” every brand hopes that their content will be seen and shared by the right people. However, once you do achieve viral status, it’s important to have a strategy in place to capitalize on the momentum you’ve built. That’s where digital brand management comes in.

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Topics: Digital Marketing

What Digital Solutions are Best for my Business?

Posted by Brice Chavez on November 19, 2018 at 8:00 AM

There are now almost 4.2 billion people who are active internet users, and 3.4 billion who are active social media users. With that in mind, it's easy to see that a company that does not engage in digital marketing is missing out on opportunities to reach, attract and engage customers online. Fortunately, this type of marketing is inexpensive and the barrier to entry is low, especially when compared to other forms of high-reach advertising.

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Topics: Digital Marketing

Buy Local: Marketing in your Community

Posted by Brice Chavez on November 14, 2018 at 8:00 AM

For brick-and-mortar businesses, local marketing is an effective way to increase brand awareness and reach new customers in your local community. It’s also one of the best ways for local businesses to capture market share from larger competitors located in other areas. And it’s gaining momentum among marketers, as 58% of senior marketers consider local marketing an essential factor for a business’s profitability and growth.

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Topics: Joplin Market

Digital Advertising Tips for Beginners

Posted by Brice Chavez on October 16, 2018 at 8:00 AM

Digital advertising isn’t always as simple or straightforward as it may seem. For brands trying to integrate digital for the first time, there’s so many options that it can be overwhelming. And more experienced marketers may want to create an entirely new digital strategy because their current strategy isn’t working

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Topics: Digital Marketing

Why Keyword Targeting Outshines PPC

Posted by Brice Chavez on August 30, 2018 at 8:00 AM

Advertising has certainly come a long way over the years and nowhere is that more evident than in digital marketing. Advertising tools continue to become more complex and intuitive, allowing your advertisements to be both more effective and less expensive at the same time. One of the big recent shifts is in the migration of many marketers away from paid advertising and towards display advertising. Many marketers are finding that keyword-based display advertising is helping improve their overall ROI and keep costs under control.

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Topics: Digital Marketing

"Home Envy" and Other Factors that Motivate Your Prospects

Posted by Brice Chavez on July 20, 2018 at 8:00 AM

While spring ushered in warmer weather and longer days, kicking off the home improvement season, these are the heady days of summer. The season is hot, and homeowners are looking to start their next project before it ends. To capture as many customers as you can, you need to understand your target audience and the goals, desires, and needs that drive their choices.

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Topics: Home Improvement

Fill Your Marketing Cup, One Medium at a Time

Posted by Brice Chavez on June 22, 2018 at 8:00 AM

It’s undeniable that we live in an omnichannel world where shoppers no longer distinguish between the physical and digital realms. Consumers expect to encounter brands across channels, and they’re bombarded left and right with marketing. That makes it awfully tempting for brands — especially relatively new brands and small businesses — to try to be all things to all current and potential customers across all channels.

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Topics: BrandsFormation

Does Your Radio Partner Do Digital, Too?

Posted by Brice Chavez on June 12, 2018 at 8:00 AM

So, you’ve already discovered the benefits of working with a professional radio partner. Fantastic decision! It relieves a burden on your time and resources. Unfortunately, if your radio partner doesn’t also bring digital solutions to the table, you may be inadvertently undermining your results, holding your brand back from achieving the best possible ROI.

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Topics: Digital Marketing, Marketing Strategy

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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