Four States Small Business Blog

Kent Huff

Recent Posts

How Joplin Radio Can Drive Your Company's Bottom-Line Growth

Posted by Kent Huff on May 24, 2019 at 8:00 AM

When designing a marketing strategy, your target is to drive more sales and increase your net revenue. This requires careful planning and balancing, as businesses do not necessarily want to increase their investment in marketing, they want to invest smarter. They want to maximize their marketing dollars and see bottom-line movement.

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Topics: Radio Advertising, Marketing Strategy, Marketing ROI

5 Things Successful Advertising Campaigns Have in Common

Posted by Kent Huff on May 3, 2019 at 8:00 AM

There are many reasons why you need to have successful advertising campaigns. A successful campaign can help you cut through the “noise.” Plus, it can help you achieve your marketing goals while maximizing your advertising budget.

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Topics: Marketing Strategy

How Radio Can Drive New Patients to Your Private Practice

Posted by Kent Huff on April 11, 2019 at 8:00 AM

In the face of various challenges, like increased competition, declining reimbursement and insurance changes, private practices need new and effective marketing techniques to maintain a steady flow of patients.

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Topics: Marketing Strategy, Health/Medical

Why Quality Content is the Driving Force Behind Great Advertising

Posted by Kent Huff on February 27, 2019 at 8:00 AM

Great advertising doesn't happen accidentally - it's created by a combination of factors that includes reach, exceptional messaging and content that is specifically created to appeal to your target audience. Ad content can take a variety of forms across media channels: text, audio, images and video. But regardless of the medium, it's the quality of the content that will drive people to your product or service. See first-hand why data-driven, relevant, informative and engaging content can make the difference between advertising that is simply good or truly great.

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Topics: Marketing Strategy, Advertising

7 Powerful Stats to Convince You to Try Radio Advertising

Posted by Kent Huff on February 20, 2019 at 8:00 AM

After almost 100 years, radio remains an effective channel for marketers looking to advertise their product or service. There are a number of benefits to using radio as an advertising tool, including increased brand awareness, improved brand recognition and recall, boosted sales and more qualified leads. What’s more, sound - like music, voice and effects - can be a powerful tool that influences customer behavior, while helping to define the identity of a brand.

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Topics: Radio Advertising, Marketing Strategy

How Joplin Radio Can Drive Foot Traffic to Your Urgent Care Clinic

Posted by Kent Huff on January 18, 2019 at 8:00 AM

Urgent care clinics play a critical role in local communities. They allow individuals to receive quick access to care during hours that their family doctor may be unavailable or when they don't have time to make an appointment. Urgent care has helped reduce the strain on emergency rooms throughout the country and alleviate the high costs of healthcare for millions of American families.

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Topics: Marketing Strategy, Joplin Market, Health/Medical

Shop Local Series: How to Market your Retail Store in the Digital World

Posted by Kent Huff on December 21, 2018 at 8:00 AM

Digital marketing is a powerful tool for local retail stores. With more than four billion people around the world using the internet, this promotional tactic provides brick-and-mortar stores ample opportunity to reach their target audience and drive in-store traffic.

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Topics: Digital Marketing

6 Social Media Tips to Grow Your Optometry Practice

Posted by Kent Huff on April 24, 2018 at 8:00 AM

Although the medical industry has approached social media hesitantly, it is an effective marketing tool worth the time and investment. It provides a great way for your practice to engage with current and potential patients outside the confines of your office. It also gives you the opportunity to showcase your staff and demonstrate your expertise by providing valuable content. Social media is one way to help new patients discover your optometry practice and, most importantly, help your practice grow.

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Topics: Health/Medical

How to Get Stuck in Your Customers’ Heads

Posted by Kent Huff on April 12, 2018 at 8:00 AM

If you’ve seen one of Peyton Manning’s commercials for Nationwide Insurance, you’ll immediately understand the impact a jingle has on your audience. Nationwide’s jingle is catchy, creative, and above all, gets stuck in your head. In fact, it’s been memorable since 1977, and in more recent years, the jingle has evolved for newer audiences, adding elements of authenticity with its Songs for All Our Sides campaign. Perhaps most importantly, it makes it easy for the listener to never confuse Nationwide with a competitor like State Farm, which also features its own jingle dating back to the 1970’s.

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Topics: Advertising Creative, Jingles

Everyone is Time Poor: What It Means for Your Marketing

Posted by Kent Huff on March 27, 2018 at 8:00 AM

Do you feel “time poor” — like you’re never able to find enough hours in the day to get it all done? This is a challenge no matter what industry you’re in or the size of your business, but small businesses have it especially tough. They’re often stretched thin and employees tend to take on multiple tasks outside of their core job functions, sometimes out of necessity. Unfortunately, that can mean business owners who try to handle their own marketing in-house can devote little to no attention or resources to their marketing strategy.

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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