Four States Small Business Blog

3 Benefits of Addressable GeoFencing with Direct Mail

Posted by Pam Larimore on December 21, 2020 at 8:00 AM

Addressable GeoFencing with Direct MailWhen it comes to making your advertising dollars go further, Zimmer Marketing has you covered! Read on to learn more about 3 key benefits of Addressable GeoFencing with Direct Mail for your business.

What is Addressable GeoFencing?

Addressable Geo-Fencing is the next step in targeted advertising by targeting people via a database of addresses uploaded by the advertiser.  The platform easily matches and converts the addresses provided into geofences that utilize plat lines for each address setting up a geofence of the exact physical location.  The system then uses the plat lines to target devices with ads via mobile, video, or OTT ads.  The system will target all individual devices at that distinct address for up to 30 days after they have left that address.

Extra care is taken to strip out any personally identifying information from the data provided to protect privacy.

One Simple Location

There’s a lot to juggle when running a business! From products to payroll, who wants to spend their time jumping between vendors to complete a task? When you partner with Zimmer Marketing, you’ll find everything you need in one simple platform.

We’ll handle your entire direct marketing campaign and pair it with a digital campaign at the same time. Use your own list of addresses you want to target, and we’ll collect and target users specific to that distinct location.

Improved Campaign Performance

You can improve the performance of your direct mail campaigns by extending their reach and improving the frequency of messaging over 30 days. To ensure the precision of addresses, targeting is based on plat line data from property tax and public land surveying information.

Better Tracking

GeoFencing allows you to easily track conversations with conversion zones that measure foot traffic into your location, so you can see who is viewing your ad and who is visiting your business after seeing the ad! You can also get cross-device matching, allowing desktops, laptops, and over-the-top (OTT) media services, to be targeted for up to 30 days.

Addressable GeoFencing makes all of your household and business address targeting efforts more effective, so you can make the most of your advertising dollars. It also provides in depth reporting to break down your campaign’s performance by ZIP+4 level.

We can help you create digital media that includes:

  • Display advertising - Text, image, or video-based to encourage users to click-through to a landing page and take an action.
  • OTT media service - Streaming media service offered directly to Internet users.
  • Pre-roll advertising - Promotional video message that plays before the content a user has selected.

Zimmer Marketing has the tools you need to make your next marketing campaign a success. Give our team a call today at (417) 624-1025 or visit us online to learn more!

A Simple Guide to Digital Advertising

Topics: Digital Marketing