Four States Small Business Blog

When crafting a multi-channel marketing strategy, understanding the buyer’s journey helps businesses meet customers at every stage – from initial curiosity to a purchasing decision. By combining broad-reach tools like radio with targeted digital tactics like Google Ads, brands create a seamless path that guides prospects toward conversion while reinforcing long-term loyalty.

Topics: Integrated Marketing, Radio Advertising, Marketing Strategy, Marketing ROI, Consumer Behavior, Digital Marketing, Branding, E-commerce, Online Sales

We've reached part three of our series covering online content strategies to help your business grow. In the past two weeks, we've covered   blogging about projects  and   publishing customer testimonials. Now, we will look at a powerful way to brainstorm and create web content for your business: answering customer questions. Let's look at some practical steps to create content based on the questions of your customers and potential customers.

Topics: Marketing Strategy, Digital Marketing, E-commerce

Last week we began a series exploring   content creation strategies to help businesses grow online. Posting blog content on a regular basis accomplishes several simultaneous things: it allows you to compete for strategically important keywords, serves and informs web visitors, and keeps your website active. To continue this series, let's consider why posting customer reviews should be an important part of your online content strategy.

Topics: E-commerce

Every once in a while, it's good to cover a topic that's more tangible than it is conceptual. So, this week, we'll be doing a case study on one of our favorite websites we created in the last year:   FrenchieBulldog.org for Dogwood Hills French Bulldogs.

Dogwood Hills French Bulldogs Scenario

When we began working with Dogood Hills, they were already running a fantastic, fine-pedigree French Bulldog breeding program. What was the catch? Although they had great referrals and excellent dogs, their online presence was limited to a Facebook page. With no website, their business opportunities, visibility, and e-commerce capabilities needed to be improved.  

 

Unique Web Design and Brand Development

The Zimmer Marketing web design team started by creating an entire Dogwood Hills branding package, with logo creation, brand colors, and open-source web fonts. Afterward, we used these elements to craft a web design that emphasized the beauty of Dogwood Hill's bulldogs and the elegant motif of blooming dogwood trees.  

Transparency & Credibility

Reputation building is essential to the success of any business, and doubly so for those that care for animals. Our website design and content creation emphasized the outstanding standards of care that Dogwood Hills maintains in three areas of the website:

Veterinary Endorsement
Dogwood Hills has a fantastic relationship with Monett Veterinary Hospital, which enthusiastically wrote an endorsement for the website. The veterinary page also features comprehensive information regarding the healthcare the Frenchies at Dogwood Hills receive.

Breeding Program Information
The about page offers detailed information on the Dogwood Hills French Bulldogs breeding program, complete with an explanation of the American Kennel Club registration process that Dogwood Hills utilizes.

Frenchie Owner Testimonials
The new website by Zimmer Marketing features over a dozen long-form testimonials by verified owners of French Bulldogs from Dogwood Hills. 

Puppy Listing System

Each puppy born at Dogwood Hills can quickly be listed on the website with all relevant information, including:

• AKC Registration
• Height 
• Weight
• Price
• Parents

Additionally, each puppy has an attached gallery of pictures and a video!

 

Stud Dog Listing System

Every Dogwood Hills prized Frenchie stud has its own featured page. Every puppy it has sired is automatically listed beneath it.

Online Payments

Finally, every modern business website needs e-commerce capabilities.   FrenchieBulldog.org  has online payment portals for credit, debit, and PayPal.
 

Project Completion

We increased Dogwood Hills French Bulldogs' online visibility through unique web design and search-engine-optimized content creation. Additionally, our innovative dog listing solution greatly increases the ease of posting puppies for sale and maintaining accurate breeding records.

Build Your Pet Breeding Business Online

When you're ready to take your pet breeder business online, we're here to help!

Learn More About Pet Breeder Web Design by Zimmer Marketing

Topics: Website Design, Case Studies, E-commerce, Online Sales

As a small business owner, you may be familiar with the   Americans with Disabilities ACT (ADA)  relating to certain aspects of your business, such as wheelchair accessibility. But did you know that the ADA also sets requirements for your website to protect those with disabilities? It's true, and as more business moves online, ensuring your company website complies with all ADA web guidelines is essential. 

Topics: Website Design, E-commerce

We're now solidly into the first quarter of 2023, but there is still time to adapt your business growth and marketing plan to keep up with current trends. One such trend is the continued expansion of e-commerce in 2023. Below we will cover some updates in e-commerce and why now is the time to take advantage of them. 

Topics: Website Design, E-commerce

Topics: Website Design, E-commerce

Topics: E-commerce, Online Sales