Four States Small Business Blog

How Location-Based Targeting Can Boost Store Traffic

Posted by Brice Chavez on April 18, 2019 at 8:00 AM

Geo-marketing has quickly risen as a popular form of advertising. With geo-marketing, brands can reach out to customers within precise geographical areas. For example, when people drive close to a particular store, they might receive a promotion about a sale. Since the ad appears at an opportune moment for the customer, it becomes more enticing for the person to engage with the promotion and come check out the sale.

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Topics: Marketing Strategy, Digital Marketing

How Radio Can Drive New Patients to Your Private Practice

Posted by Brice Chavez on April 11, 2019 at 8:00 AM

In the face of various challenges, like increased competition, declining reimbursement and insurance changes, private practices need new and effective marketing techniques to maintain a steady flow of patients.

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Topics: Marketing Strategy, Health/Medical

Why Radio is the Key to Driving Foot Traffic to Your Business

Posted by Brett James on April 9, 2019 at 8:00 AM

Foot traffic is essential to running a brick-and-mortar business, as more traffic opens up more opportunities for sales and customer engagement. This, in turn, leads to higher revenues.

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Topics: Radio Advertising, Marketing Strategy

5 Things You Should Know About Brand Awareness Campaigns

Posted by Brett James on March 21, 2019 at 8:00 AM

Building brand awareness is key to promoting your business. It refers to the extent to which customers can recall or recognize a brand, and it can have a positive impact on your marketing efforts, consumer perception and revenue. For this reason, most businesses rely on brand awareness campaigns to increase their visibility.

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Topics: Marketing Strategy

4 Factors Hurting Your Website Performance

Posted by Brice Chavez on March 19, 2019 at 8:00 AM

Your website plays an important role in the success of your business. It helps to turn prospects into customers by positioning your business as a dependable, trustworthy and experienced provider in your industry. However, it’s not enough to have a website. You must also ensure that it’s well-designed and optimized to drive specific actions, like clicks, downloads, sign-ups and purchases.

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Topics: Marketing Strategy, Website Design

Radio and Search: A Winning Combination

Posted by Chad Elliot on March 14, 2019 at 8:00 AM

With 3.5 billion Google queries being made each day, search engines are critical to the customer journey. Savvy, empowered customers use search engines like Google and Bing to find and research the products and services they ultimately purchase.

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Topics: Radio Advertising, Marketing Strategy

Strength and Resilience of Radio

Posted by Mark Zimmer on March 6, 2019 at 8:00 AM

TV and radio advertising have been two of the most consistent mediums for reaching consumers. For years, they were the only two methods for getting the word out to target audiences, delivering branded messages and promotions. However, the emergence of other channels - specifically digital - has given advertisers more options for reaching their audience. Interestingly enough, while TV watching is declining, radio listening remains strong.

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Topics: Radio Advertising, Marketing Strategy

5 Reasons to Hire a Marketing Partner

Posted by Pam Larimore on March 4, 2019 at 8:00 AM

Local businesses face a number of challenges when it comes to marketing. These include limited time, limited marketing expertise and limited staff. Although these are real constraints, marketing is a critical function that should not be overlooked. By outsourcing this function to a trusted marketing partner, the business can still achieve marketing success.

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Topics: Marketing Strategy

Why Quality Content is the Driving Force Behind Great Advertising

Posted by Kent Huff on February 27, 2019 at 8:00 AM

Great advertising doesn't happen accidentally - it's created by a combination of factors that includes reach, exceptional messaging and content that is specifically created to appeal to your target audience. Ad content can take a variety of forms across media channels: text, audio, images and video. But regardless of the medium, it's the quality of the content that will drive people to your product or service. See first-hand why data-driven, relevant, informative and engaging content can make the difference between advertising that is simply good or truly great.

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Topics: Marketing Strategy, Advertising

Pairing Radio and Digital to Boost Advertising Results

Posted by Brice Chavez on February 25, 2019 at 8:00 AM

Are you looking to build awareness, spark engagement or even drive sales for your brand? If so, an integrated advertising approach that pairs radio and digital can work well in helping you achieve your goal.

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Topics: Marketing Strategy, Digital Marketing

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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