Four States Small Business Blog

How to Build an Integrated Marketing Strategy

Posted by Kylie Davis on June 19, 2019 at 8:00 AM

Businesses who have an integrated marketing strategy have an opportunity to expand their reach, achieve greater brand visibility and deliver clear and consistent messaging. Despite those benefits, nearly 40% of marketers have limited or no integration strategy at all.

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Topics: Marketing Strategy

What is an Integrated Marketing Strategy?

Posted by Kent Huff on June 17, 2019 at 8:00 AM
In the past, it was typical to consider each marketing channel as a completely separate entity. Today, however, businesses have access to a wide range of traditional and digital marketing channels. And to be successful, each channel must be unified and work together cohesively to create a seamless experience for consumers. This requires an integrated marketing strategy.

Not surprising, more marketers are realizing the benefits of an integrated marketing approach. In fact, 36 percent of marketers are now actively working to integrate traditional and digital marketing efforts. To begin using this tactic, start by learning the basics of an integrated marketing strategy.

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Topics: Marketing Strategy

The Best Digital Advertising Agencies Have These 7 Things in Common

Posted by Kylie Davis on June 13, 2019 at 8:00 AM

Choosing the right digital advertising agency to manage and execute your company’s digital ad strategy is not a simple task. You must carefully consider each option to find a partner that can help you achieve your marketing goals. Hire an effective, skilled agency, and your marketing efforts will be successful, driving new customers to your company. Select an ineffective agency, and you will likely waste time, money, and effort on your digital marketing goals.

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Topics: Marketing Strategy, Digital Marketing

Pros and Cons of Working with a Digital Advertising Agency

Posted by Chad Elliot on May 24, 2019 at 8:00 AM

When it comes to digital advertising for your business, you have two main options: You can manage it in-house or hire an outside agency. In many cases, it can be hard to determine which option is the right one for your business. To help you make an informed decision, we’ve put together the pros and cons of working with an external digital advertising agency. With this information, you will have a better idea of what to expect when working with such a firm and you can decide if this is the right solution for your business.

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Topics: Marketing Strategy, Digital Marketing

How Joplin Radio Can Drive Your Company's Bottom-Line Growth

Posted by Kent Huff on May 24, 2019 at 8:00 AM

When designing a marketing strategy, your target is to drive more sales and increase your net revenue. This requires careful planning and balancing, as businesses do not necessarily want to increase their investment in marketing, they want to invest smarter. They want to maximize their marketing dollars and see bottom-line movement.

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Topics: Radio Advertising, Marketing Strategy, Marketing ROI

What to Look For in a Digital Advertising Agency

Posted by Pam Larimore on May 21, 2019 at 8:00 AM

Digital advertising agencies come in various shapes and sizes, possessing particular areas of expertise or specializations. Finding the right fit for your company and its specific advertising needs is integral to maximizing your marketing dollars and positively shaping your brand, now and into the future.

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Topics: Marketing Strategy, Digital Marketing

6 Things That Will Determine Your Radio Advertising Costs

Posted by Chad Elliot on May 6, 2019 at 8:00 AM

As every business has unique marketing needs, radio advertising costs can vary quite a bit. A simple Google search of “radio advertising costs” will provide broad ranges, like $200 - $5,000 per week, which isn’t very helpful when planning your advertising budget.

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Topics: Radio Advertising, Marketing Strategy

5 Things Successful Advertising Campaigns Have in Common

Posted by Kent Huff on May 3, 2019 at 8:00 AM

There are many reasons why you need to have successful advertising campaigns. A successful campaign can help you cut through the “noise.” Plus, it can help you achieve your marketing goals while maximizing your advertising budget.

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Topics: Marketing Strategy

The Major Role Radio Plays in the Customer Journey

Posted by Kylie Davis on April 30, 2019 at 8:00 AM

When purchasing a product or service, customers undergo a process that takes them from the identification of a problem to the acquisition of a solution called the customer journey, or buying funnel. By using the customer journey to guide your marketing program, you can provide the support your customers need throughout every phase of the buying process.

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Topics: Radio Advertising, Marketing Strategy

10 Ways Restaurants Can Use Local Radio

Posted by Chad Elliot on April 25, 2019 at 8:00 AM

Competition in the restaurant industry can be quite intense. That’s why finding ways to stand out from the crowd and build continual awareness of your restaurant is essential. Local radio can help.

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Topics: Radio Advertising, Marketing Strategy

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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