Four States Small Business Blog

Is Your Business Using Email Marketing to Grow?

Posted by Pam Larimore on April 12, 2022 at 7:00 AM
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Topics: Integrated Marketing, Marketing Strategy, Digital Marketing

5 Marketing Trends in 2022 and How They'll Help You Grow Your Business

Posted by Kylie Davis on February 1, 2022 at 7:00 AM
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Topics: Marketing Strategy, Digital Marketing

3 Essentials to Include in Your 2022 Marketing Plan

Posted by Mark Zimmer on January 18, 2022 at 7:00 AM
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Topics: Radio Advertising, Marketing Strategy, Website Design, Digital Marketing

Prepare for a Successful 2022 with an Updated Marketing Plan

Posted by Kylie Davis on December 7, 2021 at 7:00 AM
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Topics: Marketing Strategy, Marketing ROI, BrandsFormation

Why Your Marketing Plan Needs Consistency and Frequency to Succeed

Posted by Brett James on November 2, 2021 at 7:00 AM
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Topics: Marketing Strategy

4 Reasons Radio is Such a Powerful Marketing Tool in 2021

Posted by Melanie Gaudette on September 14, 2021 at 7:00 AM
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Topics: Radio Advertising, Marketing Strategy, Marketing ROI

5 Things to Expect from a Local Marketing Partner

Posted by Pam Larimore on July 27, 2021 at 7:00 AM
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Topics: Integrated Marketing, Marketing Strategy, Marketing ROI, Joplin Market, Advertising

What is OTT and Why Does it Matter For Your Business?

Posted by Chad Elliot on March 9, 2021 at 7:45 AM

You want your business to earn the attention of future customers. So, it is essential in any ad campaign to place your ads where they’ll be seen by those who will be interested in your message. In this age of seemingly limitless sources of entertainment - TV, Social Media, Radio, Netflix etc., it is easier to target potential customers based on their individual characteristics. An important part of your marketing strategy should be OTT marketing (over-the-top marketing).

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Topics: Marketing Strategy, Marketing ROI, Digital Marketing, Advertising

Balancing Digital with Traditional Marketing

Posted by Danielle McCollum on October 15, 2020 at 8:00 AM

In today's world, it seems everyone is glued to the latest technology for everything. Many businesses think because our heads are stuck in computers and smartphones, we would react to marketing in the digital form. This might not be true. If you don't have a nice balance between digital and radio marketing, you could be losing potential customers.

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Topics: Marketing Strategy, Digital Marketing

How Coronavirus Has Changed Cause Marketing

Posted by Melanie Gaudette on June 17, 2020 at 8:00 AM

Coronavirus has had a substantial impact on many areas of society and many different types of businesses. One hard-hit area? Cause marketing. In the age of Coronavirus, cause marketing looks very different. Not only will those changes continue to hit hard in the immediate future, but many of those changes will also likely stick around for a while. 

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Topics: Marketing Strategy

Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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