Four States Small Business Blog

Web Analytics: How to Measure the Effectiveness of Your Website

Posted by Kylie Davis on August 13, 2019 at 8:00 AM

A well-designed and functional website serves as the backbone of your business, allowing you to take your marketing efforts to great heights. Websites give target customers a place to land and interact with your brand as they move through the buyer’s journey. So, without an updated, optimized, and professional website in place, you could miss out on the chance to connect with your target audience and convert visitors into leads.

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Topics: Marketing Strategy, Digital Marketing

How to Allocate Your Marketing Budget to Drive Growth

Posted by Kylie Davis on August 5, 2019 at 8:00 AM

Allocating your marketing budget to increase value and maximize your return on investment (ROI) is key to achieving marketing success. Why? It enables you to prioritize campaigns, invest in the most effective channels and tactics and build a marketing strategy that delivers clear results.

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Topics: Marketing Strategy

How to Build a Winning Digital Branding Strategy

Posted by Kylie Davis on July 25, 2019 at 8:00 AM

Before you start building a winning digital branding strategy, let’s start with the basics – what is a digital branding strategy, and why is it important?

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Topics: Marketing Strategy, Digital Marketing

Long-Term Marketing Strategy: 5 Things You Need to Know

Posted by Chad Elliot on July 23, 2019 at 8:00 AM

Although revisiting your marketing strategy regularly is a smart approach, your company can greatly benefit from having a long-term plan as well. With a long-term marketing strategy, you can drive the success of your company and ensure it remains sustainable through the years. 

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Topics: Marketing Strategy

7 Things to Expect From a Full-Service Marketing Agency

Posted by Pam Larimore on July 19, 2019 at 8:00 AM

If your marketing plan doesn’t seem to be working well, it may be time for outside help. Many businesses turn to outside marketing agencies to help build new marketing plans or update their existing ones. If you are looking for help, a full-service agency is a better choice over one that specializes in a particular channel or tactic. A full-service marketing agency can handle everything from digital marketing and content creation to website development and advertising. This ensures your marketing message is cohesive and avoids problems with mixed signals.

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Topics: Marketing Strategy

How to Get Started with Local Advertising

Posted by Kent Huff on July 16, 2019 at 8:00 AM

Businesses with a brick-and-mortar location need an effective way to reach a specific geographic area, and local advertising provides that venue. Through local advertising, businesses can reach new customers in a local community and increase their brand awareness. Yet sometimes getting started in local advertising feels overwhelming. What are the best channels to use? How can you most effectively spend your marketing dollars? Here are some tips to help you get started with local advertising.

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Topics: Marketing Strategy

5 Things You Need to Know About Media Buying

Posted by Chad Elliot on June 27, 2019 at 8:00 AM

Not all advertising is created equal. The right placement is crucial, and many marketers purchase media real estate in order to find the best venues for ad placement. This is called media buying, and the goal is to get your ad in front of your target audience during optimum times.

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Topics: Marketing Strategy

The 6 Secrets to Branding Your Business

Posted by Pam Larimore on June 21, 2019 at 8:00 AM

A business, no matter its size, needs proper branding to find marketing success. Branding your business helps increase the value of your business in the mind of your target audience, ensures people recognize your brand, and keeps your brand top of mind. For small business owners, building a brand often feels like a challenge, but with the right tools you can do this effectively. Here are six secrets you can use to brand your business.

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Topics: Marketing Strategy

How to Build an Integrated Marketing Strategy

Posted by Kylie Davis on June 19, 2019 at 8:00 AM

Businesses who have an integrated marketing strategy have an opportunity to expand their reach, achieve greater brand visibility and deliver clear and consistent messaging. Despite those benefits, nearly 40% of marketers have limited or no integration strategy at all.

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Topics: Marketing Strategy

What is an Integrated Marketing Strategy?

Posted by Kent Huff on June 17, 2019 at 8:00 AM
In the past, it was typical to consider each marketing channel as a completely separate entity. Today, however, businesses have access to a wide range of traditional and digital marketing channels. And to be successful, each channel must be unified and work together cohesively to create a seamless experience for consumers. This requires an integrated marketing strategy.

Not surprising, more marketers are realizing the benefits of an integrated marketing approach. In fact, 36 percent of marketers are now actively working to integrate traditional and digital marketing efforts. To begin using this tactic, start by learning the basics of an integrated marketing strategy.

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Topics: Marketing Strategy

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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