Four States Small Business Blog

Get Clarity on Your Business Growth Plan at BrandKamp Fall 2022

Posted by Brett James on September 13, 2022 at 7:00 AM
In a difficult business environment, it is more essential than ever to have a solid branding plan. Branding allows you, as a small business owner, to take control of your messaging to maintain steady growth even during tight and uncertain economic conditions. That's why Zimmer Marketing is hosting BrandKamp this fall.

Save the Date
Tuesday, October 4th
Time: 11:30 am
Where: Joplin Holiday Inn

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Topics: Small Business Resources, Marketing Strategy, BrandsFormation, Digital Marketing, Branding

5 Ways to Boost Your Recruitment Marketing Efforts

Posted by Mark Zimmer on July 26, 2022 at 7:00 AM
Recruitment is a challenge for many employers right now, and as a small business owner, building a qualified and dedicated team can be daunting. But even as   the U.S. labor market continues its tumult from the disruptions of the last few years, rest assured, you can still attract qualified employees. Using tried and true recruitment marketing methods, you can make your case to good job candidates and get those applications rolling in. 

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Topics: Integrated Marketing, Marketing Strategy, Recruitment

Is Your Business Using Email Marketing to Grow?

Posted by Pam Larimore on April 12, 2022 at 7:00 AM
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Topics: Integrated Marketing, Marketing Strategy, Digital Marketing

5 Marketing Trends in 2022 and How They'll Help You Grow Your Business

Posted by Kylie Davis on February 1, 2022 at 7:00 AM
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Topics: Marketing Strategy, Digital Marketing

3 Essentials to Include in Your 2022 Marketing Plan

Posted by Mark Zimmer on January 18, 2022 at 7:00 AM
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Topics: Radio Advertising, Marketing Strategy, Website Design, Digital Marketing

Prepare for a Successful 2022 with an Updated Marketing Plan

Posted by Kylie Davis on December 7, 2021 at 7:00 AM
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Topics: Marketing Strategy, Marketing ROI, BrandsFormation

Why Your Marketing Plan Needs Consistency and Frequency to Succeed

Posted by Brett James on November 2, 2021 at 7:00 AM
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Topics: Marketing Strategy

4 Reasons Radio is Such a Powerful Marketing Tool in 2021

Posted by Melanie Gaudette on September 14, 2021 at 7:00 AM
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Topics: Radio Advertising, Marketing Strategy, Marketing ROI

5 Things to Expect from a Local Marketing Partner

Posted by Pam Larimore on July 27, 2021 at 7:00 AM
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Topics: Integrated Marketing, Marketing Strategy, Marketing ROI, Joplin Market, Advertising

What is OTT and Why Does it Matter For Your Business?

Posted by Chad Elliot on March 9, 2021 at 7:45 AM

You want your business to earn the attention of future customers. So, it is essential in any ad campaign to place your ads where they’ll be seen by those who will be interested in your message. In this age of seemingly limitless sources of entertainment - TV, Social Media, Radio, Netflix etc., it is easier to target potential customers based on their individual characteristics. An important part of your marketing strategy should be OTT marketing (over-the-top marketing).

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Topics: Marketing Strategy, Marketing ROI, Digital Marketing, Advertising

Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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