Four States Small Business Blog

How Coronavirus Has Changed Cause Marketing

Posted by Melanie Gaudette on June 17, 2020 at 8:00 AM

Coronavirus has had a substantial impact on many areas of society and many different types of businesses. One hard-hit area? Cause marketing. In the age of Coronavirus, cause marketing looks very different. Not only will those changes continue to hit hard in the immediate future, but many of those changes will also likely stick around for a while. 

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Topics: Marketing Strategy

7 Ways Your Joplin Area Business Can Survive During Times of Uncertainty

Posted by Danielle McCollum on June 12, 2020 at 8:00 AM

Whether you are being impacted by the COVID-19 pandemic or some other unexpected situation, your business can remain relevant and profitable. You can still be successful. You just need to be sure to utilize the tried and true approaches known to work. 

Check out these seven ways your business can survive when you are dealing with uncertain times. These are suggestions all Joplin business owners should take to heart. 

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Topics: Marketing Strategy

What are the best practices of B2B Marketing? Part 2

Posted by Kylie Davis on May 20, 2020 at 8:00 AM

Welcome to the second installment of our B2B marketing best practices blog. With the first article, we introduced ideas like thoughtful buyer personas, the buyers journey and marketing funnels and how to use them, and the value of local SEO here in Joplin, MO.  

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Topics: Marketing Strategy, Marketing ROI

What are the best practices of B2B Marketing? Part 1

Posted by Danielle McCollum on May 13, 2020 at 8:00 AM

Twenty years ago, B2B marketing meant cold calls and constant prospecting. It was a long and costly process. But the advance of the internet has changed how businesses market to each other, and thank goodness for that! 

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Topics: Marketing Strategy

Is digital marketing better than traditional marketing?

Posted by Chad Elliot on April 15, 2020 at 8:00 AM

If you are researching the best advertising method for your company, you may have seen arguments that promote digital marketing.  Many articles claim that digital marketing is a better way to advertise because it is cheaper than traditional marketing and provides more measurables.  

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Topics: Radio Advertising, Marketing Strategy, Digital Marketing

How Would You Spend 3 Months of Marketing budget?

Posted by Melanie Gaudette on April 8, 2020 at 8:00 AM

When developing a three-month marketing budget, you might think it's better to advertise on as many channels as possible.  However, this tends to be ineffective. Many advertisers end up wasting money on marketing channels or advertisements that have little to no impact on branding or sales.  Others waste money by spreading themselves too thin in a single quarter.

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Topics: Radio Advertising, Marketing Strategy, Advertising

How Much Should You Budget For Marketing In 2020?

Posted by Pam Larimore on March 25, 2020 at 8:00 AM

Many company leaders tend to view a marketing budget as a discretionary item, liable to cuts as needed. However, such a viewpoint is ultimately self-defeating. The reality is that a marketing budget is an investment that can yield rich dividends in the near future and in the long term.

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Topics: Marketing Strategy

Why Top of Mind Awareness Is More Valuable than Aided Awareness

Posted by Jeannette Royle on March 11, 2020 at 8:00 AM

When calculating a brand's value, one of the most important metrics is awareness. While most businesses are concerned about raising brand awareness, not everyone realizes that there are different levels of awareness. The most important distinction is between top of mind (or unaided) vs. aided awareness. In order to identify these differences in awareness, you need to ask certain questions. There can be dramatic differences in the results produced from different types of awareness. In one study of car purchasing behavior, a Nielsen study found that top-of-mind awareness drives 90% of purchasing intent

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Topics: Marketing Strategy, Branding

The Importance of Brand Awareness (and How to Build It)

Posted by Mark Zimmer on December 12, 2019 at 8:00 AM

Have you ever noticed that some brand campaign efforts focus less on selling a product or service, and more on building a positive awareness and perception of the brand? This is known as brand awareness, and it is a powerful marketing tool. Why? Because people who are ready to make a purchase will turn to the brand that readily comes to mind first.

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Topics: Marketing Strategy

Why Mortar is the Key to Brand Consistency

Posted by Kylie Davis on November 21, 2019 at 8:00 AM

When it comes to building your brand, the process is not all that different from building a house. 

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Topics: Marketing Strategy

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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