Four States Small Business Blog

7 Powerful Stats to Convince You to Try Radio Advertising

Posted by Kent Huff on February 20, 2019 at 8:00 AM

After almost 100 years, radio remains an effective channel for marketers looking to advertise their product or service. There are a number of benefits to using radio as an advertising tool, including increased brand awareness, improved brand recognition and recall, boosted sales and more qualified leads. What’s more, sound - like music, voice and effects - can be a powerful tool that influences customer behavior, while helping to define the identity of a brand.

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Topics: Marketing Strategy, Radio Advertising

Retargeting: Why This Digital Advertising Tactic Works

Posted by Brice Chavez on February 18, 2019 at 8:00 AM

Did you know that only 2% of website traffic converts on the first visit? Retargeting can effectively help local businesses re-engage potential customers that visited their website but did not take action. And… it works. Retargeting can result in a 147% increase in average conversion rates when properly integrated. Additionally, retargeting has been found to increase branded search results by at least 500%.

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Topics: Marketing Strategy, Digital Marketing

Marketing to Women: 4 Strategies Auto Shops Can Use

Posted by Brett James on February 15, 2019 at 8:00 AM

It’s no secret that many auto shops have trouble attracting women to their business. And although they also need car maintenance, you’ll find that not too many shops really cater to women on their level. Done right, marketing to women can create a huge opportunity for auto repair shops, as 85% of people bringing in their vehicles to be serviced is women. Here are 4 strategies auto shop owners can use to better market to women:

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Topics: Marketing Strategy, Auto

Going Digital: 5 Ways to Reach Tractor Supply Customers Online

Posted by Brice Chavez on February 1, 2019 at 12:30 PM

Tractor supply businesses can be a targeted market, so it can be difficult to reach the right customers without wasting money on market segments that have no interest in these products. This is a common marketing challenge, and it can hinder your ability to get the attention of those who would be eager to buy.

Fortunately, digital marketing options can help solve this problem quite effectively. They allow for the advanced targeting needed to bring about the maximum possible ROI (return on investment) from marketing campaigns. These methods also make use of today's most popular online tools and channels, such as social media, online search, and digital promotions. They can be combined with broader options, like radio advertising, for even greater impact.

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Topics: Digital Marketing, Marketing Strategy

How Joplin Radio Can Drive Foot Traffic to Your Urgent Care Clinic

Posted by Kent Huff on January 18, 2019 at 8:00 AM

Urgent care clinics play a critical role in local communities. They allow individuals to receive quick access to care during hours that their family doctor may be unavailable or when they don't have time to make an appointment. Urgent care has helped reduce the strain on emergency rooms throughout the country and alleviate the high costs of healthcare for millions of American families.

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Topics: Joplin Market, Health/Medical, Marketing Strategy

How to Market Your Lawn Business During the Winter Months

Posted by Brett James on January 16, 2019 at 8:00 AM

The temperature has dipped, the mittens have emerged from storage, and the rush of business has dwindled considerably. Winter can feel particularly chilly for a seasonal business that relies on warmer weather. While lawn care may seem to be tied to those higher temperatures by default, smart lawn care marketing ensures that your brand is the first one that "springs" to mind once the thaw rolls around. Here's how to keep your leads warm no matter how cold it gets outside:

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Topics: Marketing Strategy

Why Radio is a Perfect Fit for Your Legal Marketing Campaign

Posted by Pam Larimore on January 15, 2019 at 8:00 AM

When it comes to legal marketing campaigns, leads are the driving force behind their success. Think about this - more leads usually mean more potential clients for your law firm. One way to reach a large pool of prospects is by using tools that have an expansive reach. That’s where radio comes in.

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Topics: Marketing Strategy, Legal

Why You Should Be Marketing Your Roofing Company Year-Round (Even in the Winter)

Posted by Brett James on January 10, 2019 at 8:00 AM

In all but the warmest climates, roofing jobs are typically done during the spring and summer months. This is partly due to customer demand, but it is also because it's much harder to do the work in colder temperatures or when the roof is covered with snow, for example. Because of these things, business for roofers tend to lag during the winter, and it is often tempting to stop marketing during this off-season. However, it is a mistake to do this. People look for roofers all year round, and often decide who to call long before they actually pick up their phones.

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Topics: Marketing Strategy, Home Improvement

Connecting with the Next Generation (4 Recruitment Marketing Tips)

Posted by Pam Larimore on December 23, 2018 at 8:00 AM

Every generation gets a name, and the one that is just starting to enter the workforce is Generation Z. Born between 1995 and 2010, this generation includes 61 million people under the age of 23. It is estimated that by 2020, they will make up 20% of the workforce.

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Topics: Marketing Strategy

Tis' The Season for Creating A Marketing Plan-Are You Ready?

Posted by Carie Gonzalez on December 14, 2018 at 8:00 AM

The end of the year is the ideal time to build your marketing plan for the year ahead. After all, having an annual marketing plan offers a high-level view of your marketing program, keeps your marketing team accountable, ensures your budget stays on track and identifies any gaps in your existing strategy.

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Topics: Marketing Strategy

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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