Four States Small Business Blog

When it comes to creating an effective marketing plan, employing influencers for brand messaging continues to bring incredible ROI to businesses that use this advertising method. Below we'll explain why you should consider using local radio personality influencers in your marketing strategy. Here are three reasons to use radio personality endorsements in your marketing campaign.

Topics: Radio Advertising, Marketing ROI, Joplin Market, Advertising

Topics: Marketing ROI, BrandsFormation, Digital Marketing, Branding

Topics: Radio Advertising, Marketing Strategy, Marketing ROI

Topics: Integrated Marketing, Marketing Strategy, Marketing ROI, Joplin Market, Advertising

Topics: Integrated Marketing, Marketing ROI

You want your business to earn the attention of future customers. So, it is essential in any ad campaign to place your ads where they’ll be seen by those who will be interested in your message. In this age of seemingly limitless sources of entertainment - TV, Social Media, Radio, Netflix etc., it is easier to target potential customers based on their individual characteristics. An important part of your marketing strategy should be OTT marketing (over-the-top marketing).

Topics: Marketing Strategy, Marketing ROI, Digital Marketing, Advertising

Welcome to the second installment of our B2B marketing best practices blog. With the first article, we introduced ideas like thoughtful buyer personas, the buyers journey and marketing funnels and how to use them, and the value of local SEO here in Joplin, MO.  

Topics: Marketing Strategy, Marketing ROI

Quantifying the success of your marketing campaign is an important part of making sure you efficiently use your marketing budget. This is true even with mediums such as radio advertising.

Topics: Radio Advertising, Marketing ROI

One of the most effective ways to reach your target audience is through advertising. It should be an integral part of your overall marketing strategy to help connect with current and potential customers. Getting more revenue from your advertising efforts doesn’t always mean you need to spend more money. It’s essential to take a hard look at what you’re currently doing to maximize your advertising budget to its full potential. Here are five different ways you can boost the effectiveness of your ad budget.

Topics: Marketing ROI

When designing a marketing strategy, your target is to drive more sales and increase your net revenue. This requires careful planning and balancing, as businesses do not necessarily want to increase their investment in marketing, they want to invest smarter. They want to maximize their marketing dollars and see bottom-line movement.

Topics: Radio Advertising, Marketing Strategy, Marketing ROI