Four States Small Business Blog

How to Maximize Your Advertising Budget in 5 Easy Steps

Posted by Kylie Davis on September 26, 2019 at 8:00 AM

One of the most effective ways to reach your target audience is through advertising. It should be an integral part of your overall marketing strategy to help connect with current and potential customers. Getting more revenue from your advertising efforts doesn’t always mean you need to spend more money. It’s essential to take a hard look at what you’re currently doing to maximize your advertising budget to its full potential. Here are five different ways you can boost the effectiveness of your ad budget.

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Topics: Marketing ROI

How Joplin Radio Can Drive Your Company's Bottom-Line Growth

Posted by Kent Huff on May 24, 2019 at 8:00 AM

When designing a marketing strategy, your target is to drive more sales and increase your net revenue. This requires careful planning and balancing, as businesses do not necessarily want to increase their investment in marketing, they want to invest smarter. They want to maximize their marketing dollars and see bottom-line movement.

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Topics: Radio Advertising, Marketing Strategy, Marketing ROI

Harness the Power of Radio to Reach the Right Talent and Grow Relationships

Posted by Pam Larimore on October 31, 2018 at 8:00 AM

According to TalentNow, nearly 73% of employers struggle to find qualified candidates for their open job positions. This is partly due to low unemployment rates, as the national average is 4%. If you can relate, you may have already tried all the usual avenues for finding your next employees, including online job boards like Monster, Indeed and CareerBuilder. And although these boards are popular among job searchers, their one-click applications and lack of vetting can leave you sifting through an unending list of applications from unqualified candidates.

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Topics: Small Business Resources, Marketing ROI

Top KPIs to Track for Successful Digital Advertising and Great ROI

Posted by Mark Zimmer on October 23, 2018 at 8:00 AM

Marketers use a number of acronyms everyday, but KPI might be one of the most important, right behind ROI. A key performance indicator (KPI) is a metric - typically expressed as a numeric value - that indicates the growth, success, or failure of an advertising campaign or individual channel or component.

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Topics: Marketing ROI, Digital Marketing

Is Your Digital Marketing Really Working? 9 Questions to Find Out

Posted by Chad Elliot on February 19, 2018 at 8:00 AM

Digital marketing is a powerful tool for businesses of all sizes, and you’ve already taken the leap and made investments to run digital campaigns for your brand. The question is, is it working? Do you actually know how to recognize if it is or isn’t working? You need to be measuring your progress, and if you’re not, you might be wasting your money or failing to reach your true potential.

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Topics: Integrated Marketing, Marketing ROI, Digital Marketing

First Comes CNA, Then Comes ROI

Posted by Pam Larimore on February 9, 2018 at 12:15 PM

A CNA (customer needs analysis) is a critical first step to building a good relationship with a media partner, but it’s even more critical to seeing positive ROI across your marketing campaigns. We took a good look at what a CNA is and what it entails in a previous post.

Essentially, a CNA is a business profile that helps media partners understand where your company has been, where your business is now, and where you want to see your brand go in the future. It involves asking questions you should often already have the answers to, and highlight areas where you need help developing better answers. You should expect it to be the first step a new media partner takes because without it, you can’t create a meaningful marketing strategy or achieve the best possible ROI for your efforts.

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Topics: Marketing ROI

Part 3 of 3: Key Ingredients for Small Business Success

Posted by Mark Zimmer on January 11, 2018 at 8:00 AM

And now we’ve come to the third and final installment of our series about achieving small business success by generating powerful results with their marketing. As we’ve mentioned, there’s a three-part formula necessary for producing that success, whether it’s for a nationwide advertisement or local Joplin marketing campaign: branding, a business website, and a 21-52 marketing plan. In Part 1, we took a look at branding for small businesses, and in Part 2, we discussed why you need a strong business website.

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Topics: Small Business Resources, Marketing Strategy, Marketing ROI

Why Advertise if You Can't Show ROI? 4 Steps to BrandsFormation

Posted by Chad Elliot on December 27, 2017 at 8:00 PM

Advertising is supposed to be a tool, and one that provides clear results for your business. You need to be seeing returns on your investment (ROI) for each of your advertising choices. If you aren’t, then why are you advertising? That’s just a waste of time and resources, not to mention a big waste of money!

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Topics: Small Business Resources, Marketing Strategy, Marketing ROI, BrandsFormation

Why Your Discount Isn't Going to Drive Results

Posted by Chad Elliot on November 30, 2017 at 8:00 AM

Discounts, special promotions, and sales are often a big draw to customers — in fact, two of the top motivating factors for how American consumers choose where to shop are price (81%) and the availability of discounts (71%). But is that what actually drives results? Is that all that keeps customers coming back? In today’s post, we’ll take a look at what drives consistent results, as well as when you should actually be using discounts.

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Topics: Marketing Strategy, Marketing ROI

Why Procter & Gamble Had to Cut Its Digital Budget: Trendy Tools Don’t Mean Winning Results

Posted by Chad Elliot on September 26, 2017 at 8:00 AM

At the end of Q2 2017, Procter & Gamble, the biggest advertiser in the U.S.A., announced that due in part to the fact that it cut back its digital marketing budget by as much as $140 million, it was able to beat earnings expectations. Specifically, despite a slump in consumer spending, P&G reported a 15% rise in all-in net earnings to $2.3 billion, or a percentage point of profit margin, and at least half that gain is a direct impact of cutting its digital advertising budget.

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Topics: Radio Advertising, Marketing Strategy, Marketing ROI, Digital Marketing

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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