Four States Small Business Blog

4 Ways Local Radio is Such a Powerful Branding Tool

Posted by Jeannette Royle on March 1, 2022 at 7:00 AM
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Topics: Radio Advertising, Marketing ROI, Branding

How Will Google's Upcoming Ban On 3rd Party Cookies Effect My Marketing Plan?

Posted by Danielle McCollum on December 21, 2021 at 7:00 AM
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Topics: Marketing ROI, Digital Marketing

Prepare for a Successful 2022 with an Updated Marketing Plan

Posted by Kylie Davis on December 7, 2021 at 7:00 AM
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Topics: Marketing Strategy, Marketing ROI, BrandsFormation

3 Reasons to Use Radio Personality Endorsements in Your Marketing Campaign

Posted by Pam Larimore on September 28, 2021 at 7:00 AM
When it comes to creating an effective marketing plan, employing influencers for brand messaging continues to bring incredible ROI to businesses that use this advertising method. Below we'll explain why you should consider using local radio personality influencers in your marketing strategy. Here are three reasons to use radio personality endorsements in your marketing campaign.

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Topics: Radio Advertising, Marketing ROI, Joplin Market, Advertising

How Can I Grow My Business with Traditional and Digital Marketing? | The BrandsFormation System

Posted by Mark Zimmer on September 21, 2021 at 7:00 AM
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Topics: Marketing ROI, BrandsFormation, Digital Marketing, Branding

4 Reasons Radio is Such a Powerful Marketing Tool in 2021

Posted by Melanie Gaudette on September 14, 2021 at 7:00 AM
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Topics: Radio Advertising, Marketing Strategy, Marketing ROI

5 Things to Expect from a Local Marketing Partner

Posted by Pam Larimore on July 27, 2021 at 7:00 AM
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Topics: Integrated Marketing, Marketing Strategy, Marketing ROI, Joplin Market, Advertising

Traditional and Digital Marketing in the Buyer's Journey

Posted by Brett James on June 15, 2021 at 7:15 AM
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Topics: Integrated Marketing, Marketing ROI

What is OTT and Why Does it Matter For Your Business?

Posted by Chad Elliot on March 9, 2021 at 7:45 AM

You want your business to earn the attention of future customers. So, it is essential in any ad campaign to place your ads where they’ll be seen by those who will be interested in your message. In this age of seemingly limitless sources of entertainment - TV, Social Media, Radio, Netflix etc., it is easier to target potential customers based on their individual characteristics. An important part of your marketing strategy should be OTT marketing (over-the-top marketing).

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Topics: Marketing Strategy, Marketing ROI, Digital Marketing, Advertising

What are the best practices of B2B Marketing? Part 2

Posted by Kylie Davis on May 20, 2020 at 8:00 AM

Welcome to the second installment of our B2B marketing best practices blog. With the first article, we introduced ideas like thoughtful buyer personas, the buyers journey and marketing funnels and how to use them, and the value of local SEO here in Joplin, MO.  

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Topics: Marketing Strategy, Marketing ROI

Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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