Four States Small Business Blog

Is Branding Frivolous for Farms? (Definitely Not!)

Posted by Mark Zimmer on October 11, 2018 at 8:00 AM

There’s a good chance you already have a brand strategy for your farm. You know the types of products and services that you offer, how you differentiate yourself from competitors, and why your farm is uniquely suited to a specific type of consumer. Guess what? You're essentially "branding" your farm! Branding is simply telling a compelling story about your business in a way that interests your core audience.

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Topics: Agriculture

Joplin Farm Equipment Suppliers: Your Brand Makes a Difference

Posted by Mark Zimmer on May 1, 2018 at 8:00 AM

Whether your agribusiness is well established or you’re just getting started, your company’s branding can have a profound impact on your market value. Investing in your brand is one of the best ways to increase sales and grow your business.

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Topics: Agriculture

3 Steps to Successful Farm and Tractor Marketing

Posted by Mark Zimmer on March 28, 2018 at 8:00 AM

This is a continuation of a previous post where we touched on uncovering your farm and tractor brand’s “difference maker,” where and why you should claim local listings, and how radio advertising can drive sales.

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Topics: Agriculture

Tips for Positioning Your Joplin Tractor Supply Business

Posted by Mark Zimmer on March 13, 2018 at 8:00 AM

The number of retail options available to agricultural customers is much greater now than just a few years ago. Between the growth of local retailers and the advent of Amazon, customers now have many different places to turn for some or all of the equipment and supplies they need. Now more than ever, your tractor supply company needs to stand out. And the way to do that is with strategic, well executed marketing.

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Topics: Marketing Strategy, Agriculture

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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