There’s a good chance you already have a brand strategy for your farm. You know the types of products and services that you offer, how you differentiate yourself from competitors, and why your farm is uniquely suited to a specific type of consumer. Guess what? You're essentially "branding" your farm! Branding is simply telling a compelling story about your business in a way that interests your core audience.
Whether your agribusiness is well established or you’re just getting started, your company’s branding can have a profound impact on your market value. Investing in your brand is one of the best ways to increase sales and grow your business.
This is a continuation of a previous post where we touched on uncovering your farm and tractor brand’s “difference maker,” where and why you should claim local listings, and how radio advertising can drive sales.
The number of retail options available to agricultural customers is much greater now than just a few years ago. Between the growth of local retailers and the advent of Amazon, customers now have many different places to turn for some or all of the equipment and supplies they need. Now more than ever, your tractor supply company needs to stand out. And the way to do that is with strategic, well executed marketing.