Four States Small Business Blog

Do you know how to reliably get traffic? 

Is your business using social media influencers to promote your products or services? If not, you are missing an exceptional opportunity to get a better return on your advertising investment.

Attracting new customers is a challenge for any business, but it can be especially hard for auto repair shops. Although 75% of auto repair is performed by independent auto shops, factors such as the lack of transparency or high competition can lead to fewer new clients and decreased business. However, using social media can offer a range of benefits for auto repair shops, while also helping them stand out from the competition.

Think social media is just for teenagers? Think again. Social media usage continues to grow across all demographics. In fact, a staggering 3.1 billion people are active social media users in 2018 - that’s nearly half of the world’s total population! Not only that, but 11 new people start using social media every second, with the average American spending more than two hours per day on social media. Given these statistics, it should not come as a surprise that more companies are prioritizing social media as part of their marketing strategy.

You may have heard that Facebook is making changes to its news feed algorithm. Facebook’s founder and CEO, Mark Zuckerberg, says the changes are designed to give priority to content with “meaningful interaction” and reduce what he calls “passive content” such as videos, where users tend to sit back and watch, then move on, as opposed to interacting with the content. According to Zuckerberg, these changes in the Facebook news feed come in response to user feedback that indicated branded content was overcrowding posts from friends and family, reducing users’ ability to connect with others.

Tis the season for all things holiday, from spending time with friends and family and searching for the perfect gifts, to putting the perfect touch on your holiday season Facebook posts and marketing. We know the holidays can be busy and somewhat stressful, but if you follow these tips for your brand Facebook posts, you’ll be sure to stand out from the crowd throughout the holidays!

Social media marketing has become an important driver of brand awareness and customer engagement, as well as an efficient way to share content. A Hubspot survey indicated that 92% of marketers believe their social media marketing has increased exposure and 80% believe it has increased customer traffic. Global leaders in audience engagement technology, such as Futuri Media, have embraced the importance of social media marketing as a part of their client solutions services. Brands are benefitting from the unique opportunities provided by social media marketing as part of an integrated approach to reach new customers and increase engagement.

As a business owner, you understand that digital promotions can be an effective part of your marketing strategy. What may not be as clear is how to make it work. Zimmer is here to help. We’ve put together 6 tips for effectively using digital promotions to grow your business and increase ROI.