Four States Small Business Blog

How Radio Can Drive New Patients to Your Private Practice

Posted by Kent Huff on April 11, 2019 at 8:00 AM

In the face of various challenges, like increased competition, declining reimbursement and insurance changes, private practices need new and effective marketing techniques to maintain a steady flow of patients.

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Topics: Marketing Strategy, Health/Medical

The Power of Patient Reviews for Your Dental Practice

Posted by Kylie Davis on February 11, 2019 at 8:00 AM

We live in a world where individuals crave convenience – especially when looking for services. And they often look to reviews for simple guidance that help them make smarter buying decisions. In fact, 85% of consumers trust online reviews as much as recommendations from a friend or family member, while 73% of them have more trust in a local business with positive reviews. Negative reviews are just as impactful, as 94% of customers say an online review has convinced them to avoid a business.

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Topics: Health/Medical

How Joplin Radio Can Drive Foot Traffic to Your Urgent Care Clinic

Posted by Kent Huff on January 18, 2019 at 8:00 AM

Urgent care clinics play a critical role in local communities. They allow individuals to receive quick access to care during hours that their family doctor may be unavailable or when they don't have time to make an appointment. Urgent care has helped reduce the strain on emergency rooms throughout the country and alleviate the high costs of healthcare for millions of American families.

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Topics: Marketing Strategy, Joplin Market, Health/Medical

What's Trending in 2018 for eye care professionals (ECPs) (and How to Position Your Practice for 2019)

Posted by Kylie Davis on December 27, 2018 at 8:00 AM

The eye care industry is in good shape, partly due to the fact that as people age they are more likely to need vision correction. In fact, 86% ofAmericans over age 45 rely on it. What’s more, independent optometrists are experiencing an annual growth rate of 2.8%, while ophthalmologists are enjoying a 4-5% rate of growth. Combined with opticians, eye care professionals (ECPs) represent a $40 billion market, with steady growth being predicted throughout the next decade.

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Topics: Health/Medical

The Elective Procedure Client: Who They Are and What You Need to Know

Posted by Mark Zimmer on December 26, 2018 at 8:00 AM

Many people opt for elective procedures like LASIK vision correction, Botox injections, breast augmentation, rhinoplasty, and cosmetic services. But regardless of your specialty, marketing to potential clients can be a challenge. Not only do you have to compete with other providers in your area, but you must also overcome several hurdles that aren’t often faced for medically necessary procedures.

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Topics: Health/Medical

A Family Affair: Who You Need to Reach with Your Living Facility Marketing

Posted by Carol Daily on September 13, 2018 at 8:00 AM

Each new season of life features its own unique milestones and events. Perhaps the most important ones involve the various decisions everyone must make as they get older.

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Topics: Health/Medical

What Makes Patients Switch Dentists? How to Reach and Resonate with New Clients

Posted by Pam Larimore on June 21, 2018 at 8:00 AM

Sometimes when patients leave a dental practice, it’s for unavoidable reasons — like a move or change in insurance. Other times, it’s related to a negative experience. What are the top reasons patients make the switch? And, more importantly, how can you use that knowledge to keep current patients satisfied and adjust your marketing to reflect a practice new patients will want to join?

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Topics: Health/Medical

4 Ways to Improve Your Nursing Home Marketing

Posted by Carol Daily on May 17, 2018 at 8:00 AM

Our senior population is growing rapidly. The U.S. Census Bureau projects that it will reach 56 million by 2020, and balloon to 74 million seniors by 2030. But even though senior living demand is growing, nursing home occupancies fell from nearly 86% to less than 82% from 2012 to 2017, and that number continues to drop.

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Topics: Health/Medical

Show You Care — 5 Visual Marketing Tips to Promote Your Assisted Living Facility

Posted by Chad Elliot on May 3, 2018 at 8:00 AM

If you think someone in their twilight years isn’t looking online for an assisted living center… well, you might be partly right, but they aren’t your primary online audience. Their children are often the ones doing research and looking for the best option for their parents, and both groups want to feel confident and happy in their choice.

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Topics: Health/Medical

6 Social Media Tips to Grow Your Optometry Practice

Posted by Kent Huff on April 24, 2018 at 8:00 AM

Although the medical industry has approached social media hesitantly, it is an effective marketing tool worth the time and investment. It provides a great way for your practice to engage with current and potential patients outside the confines of your office. It also gives you the opportunity to showcase your staff and demonstrate your expertise by providing valuable content. Social media is one way to help new patients discover your optometry practice and, most importantly, help your practice grow.

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Topics: Health/Medical

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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