Four States Small Business Blog

How to Understand the Difference Between Branding and Marketing

Posted by Brett James on December 4, 2019 at 8:00 AM

One of the world’s favorite beer commercials doesn’t have much to do with beer but a lot to do with good branding.

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Topics: Integrated Marketing, Branding

How to Build Brand Equity (and Why it Matters)

Posted by Kylie Davis on November 10, 2019 at 8:00 AM

Think for a moment about the impact of the name Porsche or Tiffany’s. 

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Topics: Marketing Strategy, Branding

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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