Four States Small Business Blog

3 Reasons to Use Radio Personality Endorsements in Your Marketing Campaign

Posted by Pam Larimore on September 28, 2021 at 7:00 AM
When it comes to creating an effective marketing plan, employing influencers for brand messaging continues to bring incredible ROI to businesses that use this advertising method. Below we'll explain why you should consider using local radio personality influencers in your marketing strategy. Here are three reasons to use radio personality endorsements in your marketing campaign.

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Topics: Radio Advertising, Marketing ROI, Joplin Market, Advertising

4 Reasons Radio is Such a Powerful Marketing Tool in 2021

Posted by Melanie Gaudette on September 14, 2021 at 7:00 AM
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Topics: Radio Advertising, Marketing Strategy, Marketing ROI

Zimmer Marketing Brings Home 4 First Place MBA Awards in 2021

Posted by Kaylee Cole on August 17, 2021 at 7:00 AM

The Missouri Broadcasting Association Awards were held, after a year hiatus, on Saturday, August 7th, 2021, at the Hilton in beautiful Branson, Missouri. It was a good year for Zimmer Marketing as we have once again demonstrated broadcasting excellence - bringing home four first-place awards. Check out the highlights from the 2021 MBA Awards!

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Topics: Radio Advertising, Team Zimmer

The Importance of Having Radio in the Dash

Posted by Brett James on June 29, 2021 at 7:15 AM
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Topics: Radio Advertising

Does Radio Work? Are You Joplin Famous?

Posted by Mark Zimmer on June 8, 2021 at 7:24 AM
Have you ever wondered whether radio advertising will work for your business? The good news is that radio advertising is budget-friendly and effective. With a good strategy and some consistency, you can make your business and brand Joplin famous. Start your journey toward radio branding excellence today with this guide.
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Topics: Radio Advertising, Jingles, Branding

Political Advertising in Joplin, MO

Posted by Mark Zimmer on May 4, 2021 at 7:00 AM

Why Zimmer Marketing?

Getting your campaign’s message out can be difficult in this noisy and busy world. That’s why Zimmer Marketing is such a great choice to partner with your political campaign. We not only own six radio stations in the four-states, but we are a full-fledged marketing company. Radio on its own reaches 90% of voters and costs a fraction of TV advertising. But more than that, Zimmer Marketing integrates radio and digital media, in order to reinforce your consistent messaging to the voters. So, whether your campaign needs 30-second radio spots, or a full campaign website, Zimmer Marketing reaches voters with your message.  
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Topics: Radio Advertising, Digital Marketing, Advertising

How much does radio advertising cost in Pittsburg, KS?

Posted by Chad Elliot on April 26, 2021 at 7:09 AM

Interested in radio advertising in the Pittsburg, Kansas market? Radio is a time-proven way to get your message out. Zimmer Radio Inc. operates six stations in the Pittsburg market, reaching hundreds of thousands of listeners every month. Here is everything you need to know about radio advertising in Pittsburg, Kansas.

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Topics: Radio Advertising

The Cost of Radio Advertising Joplin, MO

Posted by Chad Elliot on April 19, 2021 at 7:11 AM

Interested in radio advertising in the Joplin, Missouri market? Radio is a time-proven way to get your message out. Zimmer Radio Inc. operates six stations in the Joplin market, reaching hundreds of thousands of listeners every month. Here is everything you need to know about radio advertising in Joplin, Missouri.

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Topics: Radio Advertising, Joplin Market

How to Make a Radio Ad with Impact

Posted by Mark Zimmer on April 13, 2021 at 7:15 AM

A radio ad can be a powerful way to build brand awareness for your business. Radio continues to command enormous numbers of listeners each week. Whether those listeners are fans, commuters, or guests in a restaurant, you want your message to reach them! But how do you build a radio ad that will take up mental real estate? Zimmer Marketing is here to help!

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Topics: Radio Advertising

Why Smart Speakers and the Future of Radio Are Linked

Posted by Chad Elliot on March 16, 2021 at 7:30 AM

A new era in the history of radio is beginning with the widespread adoption of smart speakers by American consumers. Smart speakers are opening market opportunities for radio, already an extremely powerful medium in its own right, to gain increasing traction in its digital reach.

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Topics: Radio Advertising

Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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