Four States Small Business Blog

How to Make a Radio Ad with Impact

Posted by Mark Zimmer on April 13, 2021 at 7:15 AM

A radio ad can be a powerful way to build brand awareness for your business. Radio continues to command enormous numbers of listeners each week. Whether those listeners are fans, commuters, or guests in a restaurant, you want your message to reach them! But how do you build a radio ad that will take up mental real estate? Zimmer Marketing is here to help!

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Topics: Radio Advertising

Why Smart Speakers and the Future of Radio Are Linked

Posted by Chad Elliot on March 16, 2021 at 7:30 AM

A new era in the history of radio is beginning with the widespread adoption of smart speakers by American consumers. Smart speakers are opening market opportunities for radio, already an extremely powerful medium in its own right, to gain increasing traction in its digital reach.

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Topics: Radio Advertising

Eye vs Ear Advertising

Posted by Chad Elliot on October 14, 2020 at 8:00 AM

Which is better: Eye or ear advertising? In 2020, an estimated 91.5% of the population listens to radio. Audio content also has a better chance of being passively consumed: that is, listeners may take in information even while they're actively concentrating on something else. Radio remains one of the top advertising mediums, helping you reach a wider variety of people.

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Topics: Radio Advertising

What are the advantages of Radio advertising?

Posted by Melanie Gaudette on June 12, 2020 at 8:00 AM

If your business is ignoring radio advertising, you’re missing out on one of the most effective methods to reach your target audience.

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Topics: Radio Advertising

Will digital marketing take over traditional marketing?

Posted by Jeannette Royle on May 27, 2020 at 8:00 AM

It's no secret that digital marketing continues to gain market share, especially as new, data-driven methods of bringing traffic to your website are developed all the time.

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Topics: Radio Advertising, Digital Marketing

Is digital marketing better than traditional marketing?

Posted by Chad Elliot on April 15, 2020 at 8:00 AM

If you are researching the best advertising method for your company, you may have seen arguments that promote digital marketing.  Many articles claim that digital marketing is a better way to advertise because it is cheaper than traditional marketing and provides more measurables.  

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Topics: Radio Advertising, Marketing Strategy, Digital Marketing

How Would You Spend 3 Months of Marketing budget?

Posted by Melanie Gaudette on April 8, 2020 at 8:00 AM

When developing a three-month marketing budget, you might think it's better to advertise on as many channels as possible.  However, this tends to be ineffective. Many advertisers end up wasting money on marketing channels or advertisements that have little to no impact on branding or sales.  Others waste money by spreading themselves too thin in a single quarter.

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Topics: Radio Advertising, Marketing Strategy, Advertising

How Do Brands Measure ROI from Radio Advertising?

Posted by Chad Elliot on February 5, 2020 at 8:00 AM

Quantifying the success of your marketing campaign is an important part of making sure you efficiently use your marketing budget. This is true even with mediums such as radio advertising.

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Topics: Radio Advertising, Marketing ROI

What are some great radio ads?

Posted by Mark Zimmer on January 8, 2020 at 8:00 AM

Radio ads have been a staple of our society for decades. They've been used to tell stories, sell products, and inform the public. With so many great radio ads produced over the years, we get asked for examples a lot. Here is a list of some classics and new ads we love.

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Topics: Radio Advertising

The Best Radio Ads Have These 5 Things in Common

Posted by Pam Larimore on November 11, 2019 at 8:00 AM

When done well, radio ads can play a significant role in improving your bottom line.

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Topics: Radio Advertising

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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