Four States Small Business Blog

The Power of Running 3 Radio Ads Per Day

Posted by Brett James on January 17, 2023 at 7:00 AM
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Topics: Radio Advertising, Marketing Strategy, BrandsFormation, Branding

Why Local Radio is Key to Small Business Marketing

Posted by Kylie Davis on November 22, 2022 at 7:00 AM
Year after year, small businesses turn to local radio for their marketing needs. But why is that? Although there are many reasons local radio is so useful for small businesses, some are more prominent than others. Let's discuss some of the chief benefits of radio and how to get the most out of it. 

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Topics: Radio Advertising, Marketing ROI, BrandsFormation

What's the Difference Between Aided and Unaided Awareness?

Posted by Pam Larimore on November 1, 2022 at 7:00 AM
The goal of any brand is to be instantly recognizable. Each year, businesses, both big and small, spend untold amounts of effort to earn a place in the minds of their target audiences. That brings up a couple of important questions. First, how can you be sure that your marketing efforts are working? And second, how can you take advantage of that knowledge? Let's explore both these questions.

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Topics: Radio Advertising, Marketing Strategy, Branding

Power Your Campaign to Victory with Local Radio

Posted by Mark Zimmer on October 4, 2022 at 7:00 AM
With the November 2022 midterm election coming up in a month, now is the critical time to make a persuasive appeal to voters. However, getting your campaign's message out can be difficult in this noisy and busy world. That's why Zimmer Marketing is such a great choice to partner with your political campaign. We own six radio stations in the Four States and are a full-fledged marketing company. Radio on its own reaches 90% of voters and costs a fraction of TV advertising. But more than that, Zimmer Marketing integrates radio and digital media to reinforce your consistent messaging to the voters. So, whether your campaign needs 30-second radio spots or a full campaign website, Zimmer Marketing reaches voters with your message.  
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Topics: Radio Advertising, Advertising

Zimmer Marketing Sweeps KAB Awards in Commercial Campaign Category

Posted by Mark Zimmer on September 20, 2022 at 7:00 AM
In 2022, Zimmer Marketing's creative team won several awards from the Kansas Association of Broadcasters, including a full sweep of the commercial campaign category! We won first, second and honorable mention for three radio branding campaigns for our clients.

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Topics: Radio Advertising, Website Design, Team Zimmer, Branding

What is Integrated Marketing?

Posted by Jeannette Royle on June 28, 2022 at 7:00 AM
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Topics: Integrated Marketing, Radio Advertising, BrandsFormation, Digital Marketing, Branding

How to Write a Radio Ad That Resonates with Listeners

Posted by Mark Zimmer on June 21, 2022 at 8:24 AM
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Topics: Radio Advertising

4 Ways Local Radio is Such a Powerful Branding Tool

Posted by Jeannette Royle on March 1, 2022 at 7:00 AM
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Topics: Radio Advertising, Marketing ROI, Branding

Radio Advertising Case Study: Windows and More

Posted by Danielle McCollum on February 22, 2022 at 7:00 AM
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Topics: Radio Advertising, Branding

3 Essentials to Include in Your 2022 Marketing Plan

Posted by Mark Zimmer on January 18, 2022 at 7:00 AM
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Topics: Radio Advertising, Marketing Strategy, Website Design, Digital Marketing

Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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