Four States Small Business Blog

Why Radio is the Key to Driving Foot Traffic to Your Business

Posted by Brett James on April 9, 2019 at 8:00 AM

Foot traffic is essential to running a brick-and-mortar business, as more traffic opens up more opportunities for sales and customer engagement. This, in turn, leads to higher revenues.

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Topics: Radio Advertising, Marketing Strategy

Radio and Search: A Winning Combination

Posted by Chad Elliot on March 14, 2019 at 8:00 AM

With 3.5 billion Google queries being made each day, search engines are critical to the customer journey. Savvy, empowered customers use search engines like Google and Bing to find and research the products and services they ultimately purchase.

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Topics: Radio Advertising, Marketing Strategy

P&G Investing Heavily in Radio after an Absence and Trying Digital

Posted by Pam Larimore on March 8, 2019 at 8:00 AM

CPG giants like Procter & Gamble (P&G) have traditionally relied on TV advertising - and more recently, digital - to reach the maximum amount of consumers. However, a P&G executive recently revealed the company has become frustrated with “narrow digital-ad targeting” and TV can’t provide the reach they desire. As a result, many of these companies have rediscovered radio as an ideal way to reach their target audience.

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Topics: Radio Advertising, Digital Marketing

Strength and Resilience of Radio

Posted by Mark Zimmer on March 6, 2019 at 8:00 AM

TV and radio advertising have been two of the most consistent mediums for reaching consumers. For years, they were the only two methods for getting the word out to target audiences, delivering branded messages and promotions. However, the emergence of other channels - specifically digital - has given advertisers more options for reaching their audience. Interestingly enough, while TV watching is declining, radio listening remains strong.

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Topics: Radio Advertising, Marketing Strategy

How Radio Personalities Extend Their Influence Off-Air

Posted by Kylie Davis on February 22, 2019 at 8:00 AM

Radio personalities have a ton of influence among their listeners, which can be leveraged beyond radio to help businesses reach and engage their target audience. To date, 56% of all radio listeners state that the on-air talent is the main reason they tune in. Additionally, 8 out of 10 listeners say they would consider trying something their favorite radio personality recommended.

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Topics: Radio Advertising, Marketing Strategy

7 Powerful Stats to Convince You to Try Radio Advertising

Posted by Kent Huff on February 20, 2019 at 8:00 AM

After almost 100 years, radio remains an effective channel for marketers looking to advertise their product or service. There are a number of benefits to using radio as an advertising tool, including increased brand awareness, improved brand recognition and recall, boosted sales and more qualified leads. What’s more, sound - like music, voice and effects - can be a powerful tool that influences customer behavior, while helping to define the identity of a brand.

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Topics: Radio Advertising, Marketing Strategy

Why Combining Radio and Digital Equals Success for Auto Repair Shops

Posted by Kylie Davis on January 22, 2019 at 8:00 AM

The auto repair industry is currently thriving in the United States. The industry has grown by 2.6% over the past five years, reaching a revenue of $67 billion in 2018. This is primarily due to the average length of car ownership for new and used vehicles, which has increased 60% in the last 10 years - leading to more auto repairs. In addition, 75% of repairs and maintenance completed on vehicles is done at independent automotive shops, in comparison to 25% that is done at dealerships.

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Topics: Radio Advertising, Digital Marketing, Auto

The Value of Jingles

Posted by Brett James on December 4, 2018 at 11:58 AM

While the popularity of jingles might have peaked in the 1950s, the radio jingle is still an invaluable marketing tool. Advertisers have not given up on this clever tool by a long shot. Brands like McDonald’s and Nationwide still work to generate the goodwill and nostalgia that jingles, at their very best, have done so well for nearly a century.

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Topics: Radio Advertising, Marketing Strategy

6 Tips for Great Radio Creative

Posted by Kylie Davis on September 12, 2018 at 8:00 AM

Do you feel like your radio campaigns are lacking that special something? Or that they could be achieving a little more? If other elements of your campaign are in line, then you may need to consider a new creative spin.

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Topics: Radio Advertising

The Value of Jingles

Posted by Brett James on September 11, 2018 at 8:00 AM

While the popularity of jingles might have peaked in the 1950s, the radio jingle is still an invaluable marketing tool. Advertisers have not given up on this clever tool by a long shot. Brands like McDonald’s and Nationwide still work to generate the goodwill and nostalgia that jingles, at their very best, have done so well for nearly a century.

Read More

Topics: Radio Advertising, Marketing Strategy

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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