Four States Small Business Blog

The Importance of Having Radio in the Dash

Posted by Brett James on June 29, 2021 at 7:15 AM
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Topics: Radio Advertising

Does Radio Work? Are You Joplin Famous?

Posted by Mark Zimmer on June 8, 2021 at 7:24 AM
Have you ever wondered whether radio advertising will work for your business? The good news is that radio advertising is budget-friendly and effective. With a good strategy and some consistency, you can make your business and brand Joplin famous. Start your journey toward radio branding excellence today with this guide.
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Topics: Radio Advertising, Jingles, Branding

Political Advertising in Joplin, MO

Posted by Mark Zimmer on May 4, 2021 at 7:00 AM

Why Zimmer Marketing?

Getting your campaign’s message out can be difficult in this noisy and busy world. That’s why Zimmer Marketing is such a great choice to partner with your political campaign. We not only own six radio stations in the four-states, but we are a full-fledged marketing company. Radio on its own reaches 90% of voters and costs a fraction of TV advertising. But more than that, Zimmer Marketing integrates radio and digital media, in order to reinforce your consistent messaging to the voters. So, whether your campaign needs 30-second radio spots, or a full campaign website, Zimmer Marketing reaches voters with your message.  
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Topics: Radio Advertising, Digital Marketing, Advertising

How much does radio advertising cost in Pittsburg, KS?

Posted by Chad Elliot on April 26, 2021 at 7:09 AM

Interested in radio advertising in the Pittsburg, Kansas market? Radio is a time-proven way to get your message out. Zimmer Radio Inc. operates six stations in the Pittsburg market, reaching hundreds of thousands of listeners every month. Here is everything you need to know about radio advertising in Pittsburg, Kansas.

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Topics: Radio Advertising

The Cost of Radio Advertising Joplin, MO

Posted by Chad Elliot on April 19, 2021 at 7:11 AM

Interested in radio advertising in the Joplin, Missouri market? Radio is a time-proven way to get your message out. Zimmer Radio Inc. operates six stations in the Joplin market, reaching hundreds of thousands of listeners every month. Here is everything you need to know about radio advertising in Joplin, Missouri.

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Topics: Radio Advertising, Joplin Market

How to Make a Radio Ad with Impact

Posted by Mark Zimmer on April 13, 2021 at 7:15 AM

A radio ad can be a powerful way to build brand awareness for your business. Radio continues to command enormous numbers of listeners each week. Whether those listeners are fans, commuters, or guests in a restaurant, you want your message to reach them! But how do you build a radio ad that will take up mental real estate? Zimmer Marketing is here to help!

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Topics: Radio Advertising

Why Smart Speakers and the Future of Radio Are Linked

Posted by Chad Elliot on March 16, 2021 at 7:30 AM

A new era in the history of radio is beginning with the widespread adoption of smart speakers by American consumers. Smart speakers are opening market opportunities for radio, already an extremely powerful medium in its own right, to gain increasing traction in its digital reach.

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Topics: Radio Advertising

Eye vs Ear Advertising

Posted by Chad Elliot on October 14, 2020 at 8:00 AM

Which is better: Eye or ear advertising? In 2020, an estimated 91.5% of the population listens to radio. Audio content also has a better chance of being passively consumed: that is, listeners may take in information even while they're actively concentrating on something else. Radio remains one of the top advertising mediums, helping you reach a wider variety of people.

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Topics: Radio Advertising

What are the advantages of Radio advertising?

Posted by Melanie Gaudette on June 12, 2020 at 8:00 AM

If your business is ignoring radio advertising, you’re missing out on one of the most effective methods to reach your target audience.

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Topics: Radio Advertising

Will digital marketing take over traditional marketing?

Posted by Jeannette Royle on May 27, 2020 at 8:00 AM

It's no secret that digital marketing continues to gain market share, especially as new, data-driven methods of bringing traffic to your website are developed all the time.

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Topics: Radio Advertising, Digital Marketing

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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