Four States Small Business Blog

How Do Brands Measure ROI from Radio Advertising?

Posted by Chad Elliot on February 5, 2020 at 8:00 AM

Quantifying the success of your marketing campaign is an important part of making sure you efficiently use your marketing budget. This is true even with mediums such as radio advertising.

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Topics: Radio Advertising, Marketing ROI

What are some great radio ads?

Posted by Mark Zimmer on January 8, 2020 at 8:00 AM

Radio ads have been a staple of our society for decades. They've been used to tell stories, sell products, and inform the public. With so many great radio ads produced over the years, we get asked for examples a lot. Here is a list of some classics and new ads we love.

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Topics: Radio Advertising

The Best Radio Ads Have These 5 Things in Common

Posted by Pam Larimore on November 11, 2019 at 8:00 AM

When done well, radio ads can play a significant role in improving your bottom line.

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Topics: Radio Advertising

Seven Small Business Advertising Ideas to Boost Your Results

Posted by Pam Larimore on September 30, 2019 at 8:00 AM

Your products and services are amazing, and your main goal as a small business is to make sure your potential customers know that too. Getting the word out has become a challenging endeavor as competitors crowd the marketplace, so what can you do to stand out? Rather than resorting to the same tactics that everyone else in your industry is using, why not try these secret small business advertising techniques instead? Here are seven fun and exciting ways to increase your advertising, boost your results, and increase sales:

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Topics: Radio Advertising, Marketing Strategy

5 Unique Advantages of Radio Advertising

Posted by Brett James on September 24, 2019 at 8:00 AM

Radio is alive and well, and it's an effective advertising medium that offers advantages that others fail to provide. When you choose radio advertising, you can directly engage with your target audience when they are most receptive. And, you can run your ads and achieve excellent results in far less time. The following benefits of radio advertising will help you achieve exceptional results.

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Topics: Radio Advertising

How to Plan Your First Radio Marketing Campaign

Posted by Chad Elliot on September 13, 2019 at 8:00 AM

As a business owner, advertising should be an integral part of your overall marketing strategy. If you’re reading this post, chances are you’re thinking about your first radio marketing campaign. Doing anything for the first time can be scary, but these key steps can help you prepare and decide what you want to accomplish when launching your first radio marketing campaign.

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Topics: Radio Advertising

How to Use Radio to Improve Your Audio Branding

Posted by Kent Huff on September 4, 2019 at 8:00 AM

Businesses define themselves in a number of ways. Their logo, specific colors, and spokespeople or persons that represent their brand all play a significant role in how they interact with their audiences. One of the most often overlooked parts of a brand is their audio. Consumers are bombarded with visual messages, so using the radio to improve the company’s audio branding could be the perfect way to cut through the noise and get your audiences to remember you.

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Topics: Radio Advertising

6 Secrets to Writing the Perfect Radio Ad Script

Posted by Kent Huff on August 22, 2019 at 8:00 AM

If you’re looking for an effective medium to get the word out about your business, radio advertising is an excellent choice. The right radio ad can help build brand awareness, drive traffic to your store, and keep your company top-of-mind in the decision-making process. For radio advertising to be effective, however, you need the perfect script. If you’re struggling to write the ad script, here are some tips that can help.

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Topics: Radio Advertising

First Radio Spot? 6 Things You Need to Know

Posted by Kylie Davis on July 10, 2019 at 8:00 AM

Radio advertising is far from “dead.” In fact, radio advertising continues to bring a high 12:1 return on investment, and more than 71.6 million Millennials alone use the radio on a monthly basis. Even more, radio personalities have tremendous influence, with 8 out of 10 listeners indicating they would consider trying something their favorite radio personality recommended. 

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Topics: Radio Advertising

Why You Need Digital and Traditional Advertising For the Best Results

Posted by Chad Elliot on June 25, 2019 at 8:00 AM

We live in a digital age, and as a result, many marketers are turning to digital advertising to reach customers where they are. However, while digital advertising is a critical piece of any marketing strategy, traditional advertising channels are still very effective at getting the word out about your business. Falling into an “either/or” way of thinking can be harmful, because you can miss valuable opportunities to reach and engage your target audience.

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Topics: Integrated Marketing, Radio Advertising, Digital Marketing

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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