Four States Small Business Blog

Partnering in Hope

Posted by Brett James on February 23, 2021 at 8:00 AM

Kix 102.5 to Host 5th Annual Radiothon with St. Jude

St. Jude Children’s Research Hospital, Kix 102.5, and Zimmer Marketing will host the fifth annual Partner in Hope radiothon on February 25-26, 2021. We at Zimmer are passionate about St. Jude’s mission to cure diseases afflicting those in the dawn of life. We invite you to join us in helping St. Jude continue their excellent work. Become a Partner in Hope, and with your $19 per month gift, the doctors and staff at St. Jude will continue their mission to treat as many sick children as possible.

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Topics: Joplin Market, Team Zimmer

How Joplin Radio Can Drive Foot Traffic to Your Urgent Care Clinic

Posted by Chad Elliot on January 18, 2019 at 8:00 AM

Urgent care clinics play a critical role in local communities. They allow individuals to receive quick access to care during hours that their family doctor may be unavailable or when they don't have time to make an appointment. Urgent care has helped reduce the strain on emergency rooms throughout the country and alleviate the high costs of healthcare for millions of American families.

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Topics: Marketing Strategy, Joplin Market, Health/Medical

Buy Local: Marketing in your Community

Posted by Mark Zimmer on November 14, 2018 at 8:00 AM

For brick-and-mortar businesses, local marketing is an effective way to increase brand awareness and reach new customers in your local community. It’s also one of the best ways for local businesses to capture market share from larger competitors located in other areas. And it’s gaining momentum among marketers, as 58% of senior marketers consider local marketing an essential factor for a business’s profitability and growth.

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Topics: Joplin Market

Spotlight: The Major Impact That Honor Flight of the Ozarks Has on Veterans

Posted by Mark Zimmer on October 25, 2018 at 8:00 AM

Zimmer Radio recently partnered with Honor Flight of the Ozarks to help them raise awareness and funds to fly veterans to see their war memorials in Washington, D.C. For the second year in a row, Zimmer hosted the Honor Flight Radiothon fundraiser, which has raised more than $43,000 over the past two years. Management, staff and radio personalities from several Zimmer radio stations helped with the fundraiser.

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Topics: Joplin Market

Hey, I Just Heard You On the Radio! (5 Things to Expect When You Partner with Zimmer)

Posted by Kylie Davis on August 17, 2018 at 8:00 AM

Zimmer Radio has been a promotional powerhouse since the 1950s, offering the very best in programming, education and advertising opportunities for our partners. Over the years, we've expanded into a variety of different mediums but radio is still at the heart and soul of everything that we do. We continue to invest in the best on-air talent, broadcasting, software and tools to ensure that our business partners continue to see exceptional value and growth. We help brands of all types and businesses of all sizes dominate the mental landscape by reaching consumers when they are most open to your messages -- when they're commuting or listening to the radio. Here are 5 outcomes you can expect from your customers when you partner with Zimmer Radio.

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Topics: Radio Advertising, Joplin Market

When it Comes to Four State Area Radio, There's Only One Clear Choice

Posted by Chad Elliot on August 13, 2018 at 8:00 AM

When it comes to four state area radio, there really is only one clear choice . . . and you don't have to take it from us! We love it when marketers from around the area share their success stories. It really reminds us why we do what we do every day -- to not only provide quality programming to our listeners but also to help area businesses reach their core audiences and business goals, too. See how the elements of radio advertising work together to supercharge the reach for our advertisers.

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Topics: Radio Advertising, Joplin Market

Summer Marketing Ideas for Joplin Business Owners

Posted by Kylie Davis on July 24, 2018 at 8:00 AM

The days are long and the nights are warm, but as much as everyone loves summer, it impacts every small business a little differently. For some, the season is hot — home improvement, lawn care, and others will experience a rush. But for others, summer is definitively the off-season (especially retail). Neither result is a good reason to halt your marketing! That’s why we’ve put together a quick list of tips for every small business owner to use this summer.

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Topics: Joplin Market

How Radio Supports Short- and Long-Term Marketing Goals

Posted by Mark Zimmer on July 23, 2018 at 8:00 AM

It’s hard to believe, but there are still some advertisers out there who think radio advertising is not effective. But consider this:  For the consumer, radio is a free resource. So, it should come as no surprise that, according to Nielsen, more Americans (93%) listen to broadcast radio each week than tune in to TV or use a smartphone, tablet, or computer. What’s more, contrary to what some believe, radio advertising is effective for more than awareness campaigns. Radio is a proven tool for any marketing campaign and can help you reach all of your marketing goals.

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Topics: Radio Advertising, Joplin Market

Help Your Community Stay on Top of Severe Weather

Posted by Chad Elliot on April 17, 2018 at 8:00 AM

This time of year in Joplin can bring to mind images of storms and tornadoes that wreak havoc on our communities. In the not so distant past, storms have been utterly devastating. As a local business, you need to stay prepared, but you can also play a role in helping your community and your customers be better informed and stay safe.

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Topics: Joplin Market, Digital Marketing

Ministry Spotlight: Watered Gardens Gospel Rescue Mission

Posted by Watered Gardens Gospel Rescue Mission on November 29, 2017 at 8:00 AM

Years ago at a stoplight, I watched a hand extend from a car window to give cash to a man holding a cardboard sign that read, “Need gas.”  A red plastic gallon-sized can was at his feet.  I was on my way to Seneca for the day and when I returned to Joplin late in the afternoon, guess who was still standing on that same corner with the same prop? I couldn’t help but laugh considering the guy at that point probably had enough in his pocket for gas to drive a motorhome to Ft. Lauderdale.

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Topics: Joplin Market

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