Four States Small Business Blog

How Location-Based Targeting Can Boost Store Traffic

Posted by Brice Chavez on April 18, 2019 at 8:00 AM

Geo-marketing has quickly risen as a popular form of advertising. With geo-marketing, brands can reach out to customers within precise geographical areas. For example, when people drive close to a particular store, they might receive a promotion about a sale. Since the ad appears at an opportune moment for the customer, it becomes more enticing for the person to engage with the promotion and come check out the sale.

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Topics: Marketing Strategy, Digital Marketing

Simple Guide to Native Advertising

Posted by Kylie Davis on April 16, 2019 at 8:00 AM

Digital ads can be found almost anywhere online - while browsing social media, conducting a Google search or even engaging with your favorite app or mobile game. Digital ads are now a part of life; however 91% of people say ads are more intrusive today than 2-3 years ago.

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Topics: Digital Marketing

P&G Investing Heavily in Radio after an Absence and Trying Digital

Posted by Pam Larimore on March 8, 2019 at 8:00 AM

CPG giants like Procter & Gamble (P&G) have traditionally relied on TV advertising - and more recently, digital - to reach the maximum amount of consumers. However, a P&G executive recently revealed the company has become frustrated with “narrow digital-ad targeting” and TV can’t provide the reach they desire. As a result, many of these companies have rediscovered radio as an ideal way to reach their target audience.

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Topics: Radio Advertising, Digital Marketing

Pairing Radio and Digital to Boost Advertising Results

Posted by Brice Chavez on February 25, 2019 at 8:00 AM

Are you looking to build awareness, spark engagement or even drive sales for your brand? If so, an integrated advertising approach that pairs radio and digital can work well in helping you achieve your goal.

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Topics: Marketing Strategy, Digital Marketing

Retargeting: Why This Digital Advertising Tactic Works

Posted by Brice Chavez on February 18, 2019 at 8:00 AM

Did you know that only 2% of website traffic converts on the first visit? Retargeting can effectively help local businesses re-engage potential customers that visited their website but did not take action. And… it works. Retargeting can result in a 147% increase in average conversion rates when properly integrated. Additionally, retargeting has been found to increase branded search results by at least 500%.

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Topics: Marketing Strategy, Digital Marketing

Going Digital: 5 Ways to Reach Tractor Supply Customers Online

Posted by Brice Chavez on February 1, 2019 at 12:30 PM

Tractor supply businesses can be a targeted market, so it can be difficult to reach the right customers without wasting money on market segments that have no interest in these products. This is a common marketing challenge, and it can hinder your ability to get the attention of those who would be eager to buy.

Fortunately, digital marketing options can help solve this problem quite effectively. They allow for the advanced targeting needed to bring about the maximum possible ROI (return on investment) from marketing campaigns. These methods also make use of today's most popular online tools and channels, such as social media, online search, and digital promotions. They can be combined with broader options, like radio advertising, for even greater impact.

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Topics: Marketing Strategy, Digital Marketing

Why Combining Radio and Digital Equals Success for Auto Repair Shops

Posted by Kylie Davis on January 22, 2019 at 8:00 AM

The auto repair industry is currently thriving in the United States. The industry has grown by 2.6% over the past five years, reaching a revenue of $67 billion in 2018. This is primarily due to the average length of car ownership for new and used vehicles, which has increased 60% in the last 10 years - leading to more auto repairs. In addition, 75% of repairs and maintenance completed on vehicles is done at independent automotive shops, in comparison to 25% that is done at dealerships.

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Topics: Radio Advertising, Digital Marketing, Auto

5 Top Elements of an Effective Law Firm Website

Posted by Kylie Davis on January 8, 2019 at 8:00 AM

Your law firm website plays a critical role in attracting leads and converting them into paying clients. In fact, a professional, well-designed website can help you boost your credibility, build trust with prospects and serve as a lead generation tool - which can lead to increased clients.

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Topics: Legal, Digital Marketing

Shop Local Series: How to Market your Retail Store in the Digital World

Posted by Kent Huff on December 21, 2018 at 8:00 AM

Digital marketing is a powerful tool for local retail stores. With more than four billion people around the world using the internet, this promotional tactic provides brick-and-mortar stores ample opportunity to reach their target audience and drive in-store traffic.

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Topics: Digital Marketing

The Role of Social Media in an Auto Repair Shop

Posted by Kylie Davis on December 19, 2018 at 8:00 AM

Attracting new customers is a challenge for any business, but it can be especially hard for auto repair shops. Although 75% of auto repair is performed by independent auto shops, factors such as the lack of transparency or high competition can lead to fewer new clients and decreased business. However, using social media can offer a range of benefits for auto repair shops, while also helping them stand out from the competition.

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Topics: Social Media, Digital Marketing

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