Four States Small Business Blog

The Best Digital Advertising Agencies Have These 7 Things in Common

Posted by Kylie Davis on June 13, 2019 at 8:00 AM

Choosing the right digital advertising agency to manage and execute your company’s digital ad strategy is not a simple task. You must carefully consider each option to find a partner that can help you achieve your marketing goals. Hire an effective, skilled agency, and your marketing efforts will be successful, driving new customers to your company. Select an ineffective agency, and you will likely waste time, money, and effort on your digital marketing goals.

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Topics: Marketing Strategy, Digital Marketing

What is Geotargeting and How Does It Work

Posted by Kylie Davis on May 29, 2019 at 8:00 AM

In today’s buying landscape, there is always something new and exciting to catch a customer’s attention. Therefore, for long-term success, marketers must leverage new, innovative tactics to reach and connect with their audience. That’s where geotargeting comes in.

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Topics: Digital Marketing

Pros and Cons of Working with a Digital Advertising Agency

Posted by Chad Elliot on May 24, 2019 at 8:00 AM

When it comes to digital advertising for your business, you have two main options: You can manage it in-house or hire an outside agency. In many cases, it can be hard to determine which option is the right one for your business. To help you make an informed decision, we’ve put together the pros and cons of working with an external digital advertising agency. With this information, you will have a better idea of what to expect when working with such a firm and you can decide if this is the right solution for your business.

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Topics: Marketing Strategy, Digital Marketing

What to Look For in a Digital Advertising Agency

Posted by Pam Larimore on May 21, 2019 at 8:00 AM

Digital advertising agencies come in various shapes and sizes, possessing particular areas of expertise or specializations. Finding the right fit for your company and its specific advertising needs is integral to maximizing your marketing dollars and positively shaping your brand, now and into the future.

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Topics: Marketing Strategy, Digital Marketing

5 Ways Mixing Radio and Digital Advertising Will Boost Results

Posted by Kylie Davis on May 8, 2019 at 8:00 AM

Considering that 93 percent of Americans over the age of 18 listen to the radio each week and that 90 percent of Americans use the internet, the potential power of radio and digital advertising becomes clear. Although each strategy can independently help you reach your marketing goals, bringing them together allows you to accelerate your success and boost your ROI. If you want to reach new heights in your marketing, see what you can accomplish when you bring these two powerful advertising platforms together.

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Topics: Radio Advertising, Digital Marketing

How Location-Based Targeting Can Boost Store Traffic

Posted by Chad Elliot on April 18, 2019 at 8:00 AM

Geo-marketing has quickly risen as a popular form of advertising. With geo-marketing, brands can reach out to customers within precise geographical areas. For example, when people drive close to a particular store, they might receive a promotion about a sale. Since the ad appears at an opportune moment for the customer, it becomes more enticing for the person to engage with the promotion and come check out the sale.

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Topics: Marketing Strategy, Digital Marketing

Simple Guide to Native Advertising

Posted by Kylie Davis on April 16, 2019 at 8:00 AM

Digital ads can be found almost anywhere online - while browsing social media, conducting a Google search or even engaging with your favorite app or mobile game. Digital ads are now a part of life; however 91% of people say ads are more intrusive today than 2-3 years ago.

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Topics: Digital Marketing

P&G Investing Heavily in Radio after an Absence and Trying Digital

Posted by Pam Larimore on March 8, 2019 at 8:00 AM

CPG giants like Procter & Gamble (P&G) have traditionally relied on TV advertising - and more recently, digital - to reach the maximum amount of consumers. However, a P&G executive recently revealed the company has become frustrated with “narrow digital-ad targeting” and TV can’t provide the reach they desire. As a result, many of these companies have rediscovered radio as an ideal way to reach their target audience.

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Topics: Radio Advertising, Digital Marketing

Pairing Radio and Digital to Boost Advertising Results

Posted by Kylie Davis on February 25, 2019 at 8:00 AM

Are you looking to build awareness, spark engagement or even drive sales for your brand? If so, an integrated advertising approach that pairs radio and digital can work well in helping you achieve your goal.

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Topics: Marketing Strategy, Digital Marketing

Retargeting: Why This Digital Advertising Tactic Works

Posted by Mark Zimmer on February 18, 2019 at 8:00 AM

Did you know that only 2% of website traffic converts on the first visit? Retargeting can effectively help local businesses re-engage potential customers that visited their website but did not take action. And… it works. Retargeting can result in a 147% increase in average conversion rates when properly integrated. Additionally, retargeting has been found to increase branded search results by at least 500%.

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Topics: Marketing Strategy, Digital Marketing

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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