Four States Small Business Blog

What is Reputation Management? 6 Things You Need to Know

Posted by Danielle McCollum on November 19, 2019 at 8:00 AM

Although businesses spend billions of dollars each year on advertising campaigns, the most important type of marketing costs nothing at all. Word of mouth marketing is so valuable that nearly two-thirds of marketing executives believe that it’s the most effective marketing medium in existence. 

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Topics: Digital Marketing

How to Create a Call-to-Action Button That Converts

Posted by Jeannette Royle on November 13, 2019 at 8:00 AM

A call to action, or CTA, tells the reader on your website what you want them to do. CTA buttons are buttons that the reader can click that will direct them towards your conversion goal, whether it is a purchase or a subscription or something else. 

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Topics: Marketing Strategy, Digital Marketing

Using Social Influencers to Boost Advertising Results

Posted by Jeannette Royle on September 16, 2019 at 8:00 AM

Is your business using social media influencers to promote your products or services? If not, you are missing an exceptional opportunity to get a better return on your advertising investment.

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Topics: Social Media, Digital Marketing

The Best Online Advertising Tools to Boost Your Business

Posted by Jeannette Royle on September 10, 2019 at 8:00 AM

In the online advertising world, the sky’s the limit on what you can do and accomplish. But, you cannot just focus on one thing, like building a website, to achieve your goals. Since consumer preferences vary considerably, you need to hit on several different areas to make the greatest impact.

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Topics: Digital Marketing

The Best 6 Digital Marketing Tools for Law Firm Marketing

Posted by Pam Larimore on August 27, 2019 at 8:00 AM

More than one-third of potential clients start their search for an attorney online, making it imperative for law firms to have a strong digital presence. Not surprising, nearly 65% of law firms use a majority of their marketing budget to meet the current demand for robust online advertising.

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Topics: Legal, Digital Marketing

7 Types of Digital Advertising Every Marketer Need to Know

Posted by Jeannette Royle on August 19, 2019 at 8:00 AM

As a digital advertiser, there are a number of tools and tactics you can use to get your business in front of the right audience. The key is to understand all of these tools and choose which types of digital advertising will drive the best results for your specific needs. Below are some of the best options to help you decide what to incorporate into your marketing strategy.

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Topics: Digital Marketing

Web Analytics: How to Measure the Effectiveness of Your Website

Posted by Kylie Davis on August 13, 2019 at 8:00 AM

A well-designed and functional website serves as the backbone of your business, allowing you to take your marketing efforts to great heights. Websites give target customers a place to land and interact with your brand as they move through the buyer’s journey. So, without an updated, optimized, and professional website in place, you could miss out on the chance to connect with your target audience and convert visitors into leads.

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Topics: Marketing Strategy, Digital Marketing

Why Trust is Important When Choosing a Media Partner

Posted by Pam Larimore on July 31, 2019 at 8:00 AM

Like most marketers, you likely invest a lot of time and money into running effective advertising campaigns. And if you hire a media partner to manage and execute those campaigns, it’s important to choose one that will protect your advertising investment. 

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Topics: Digital Marketing

How to Build a Winning Digital Branding Strategy

Posted by Kylie Davis on July 25, 2019 at 8:00 AM

Before you start building a winning digital branding strategy, let’s start with the basics – what is a digital branding strategy, and why is it important?

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Topics: Marketing Strategy, Digital Marketing

5 Reasons Why You Should Consider Geo-Targeted Ads

Posted by Kent Huff on July 8, 2019 at 8:00 AM

For companies to reach people who are more likely to purchase their products or services, they need to develop advertising that is locally relevant and more personalized. Enter geo-targeting.

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Topics: Digital Marketing

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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