Four States Small Business Blog

You want your business to earn the attention of future customers. So, it is essential in any ad campaign to place your ads where they’ll be seen by those who will be interested in your message. In this age of seemingly limitless sources of entertainment - TV, Social Media, Radio, Netflix etc., it is easier to target potential customers based on their individual characteristics. An important part of your marketing strategy should be OTT marketing (over-the-top marketing).

When it comes to making your advertising dollars go further, Zimmer Marketing has you covered! Read on to learn more about 3 key benefits of Addressable GeoFencing with Direct Mail for your business.

In this modern age of technology and the internet, your business needs to be absolutely prolific on online maps and search engines. Ideally, when people in your area search for services or products you sell online, your business should be visible to them. But this can only happen if you have an excellent SEO strategy. If you get your SEO strategy right, you will drive massive traffic to your site, leading to more business. In this piece, we have outlined several essential reasons why you should consider claiming your business on maps and search engines.

In today's digital economy, online marketing has become the main source of new customers in nearly every industry. Modern buyers prefer to make purchasing decisions online, and they discover new businesses through online search. Therefore, achieving prominent search engine visibility is the key to attracting customers in the current information environment.

Responsive website design is all about making sure your business website looks perfect on all electronic devices, including desktops, tablets, and smartphones. It's also about maximizing the speed of your website on all devices and making it incredibly easy to use for all users.

One of the most effective types of advertising is direct marketing. This is an excellent method to increase your return on investment. At Zimmer Marketing, we understand the importance of keywords for the improvement of your success rate. We know strategic advertising will enable your business to directly place your brand in front of your target audience to reach your potential customers directly.

In today's world, it seems everyone is glued to the latest technology for everything. Many businesses think because our heads are stuck in computers and smartphones, we would react to marketing in the digital form. This might not be true. If you don't have a nice balance between digital and radio marketing, you could be losing potential customers.

Technology has greatly changed the way businesses operate. Having an online presence is more important than ever. This is because the whole world has been transformed into a global village – thanks to the internet.

OTT, or "over-the-top television," services allow viewers to stream content directly to their devices. The first streaming devices went "over-the-top" of traditional cable devices, earning the nickname OTT in the process. This service allows viewers to be pickier about what they watch, when they watch it, and how they want to view their content. Platforms like Netflix, Amazon Prime, Hulu, Apple TV+, HBO Max, Disney+ and Peacock have become increasingly popular. Twenty-eight percent of Americans are OTT-only viewers, and the average American household subscribes to at least three streaming platforms. 

Across the United States, only around 65% of households subscribed to cable or satellite in 2018--a number that has continued to decline in recent years. As many as 74% of households subscribe to at least one streaming service, and the average household subscribes to three or more. Many cable TV subscribers spend more time streaming content than they do actually watching cable. OTT is taking over a space that was traditionally filled by primary television advertising--and it's becoming increasingly important for advertisers to consider the importance of this medium.