Four States Small Business Blog

Step by Step to Claiming Your Google My Business

Posted by Danielle McCollum on September 14, 2020 at 8:00 AM

Technology has greatly changed the way businesses operate. Having an online presence is more important than ever. This is because the whole world has been transformed into a global village – thanks to the internet.

Read More

Topics: Digital Marketing

Why You Should Be Investing in OTT and Not TV Advertising

Posted by Jeannette Royle on July 22, 2020 at 8:00 AM

OTT, or "over-the-top television," services allow viewers to stream content directly to their devices. The first streaming devices went "over-the-top" of traditional cable devices, earning the nickname OTT in the process. This service allows viewers to be pickier about what they watch, when they watch it, and how they want to view their content. Platforms like Netflix, Amazon Prime, Hulu, Apple TV+, HBO Max, Disney+ and Peacock have become increasingly popular. Twenty-eight percent of Americans are OTT-only viewers, and the average American household subscribes to at least three streaming platforms. 

Read More

Topics: Digital Marketing

OTT vs. TV

Posted by Jeannette Royle on July 8, 2020 at 8:00 AM

Across the United States, only around 65% of households subscribed to cable or satellite in 2018--a number that has continued to decline in recent years. As many as 74% of households subscribe to at least one streaming service, and the average household subscribes to three or more. Many cable TV subscribers spend more time streaming content than they do actually watching cable. OTT is taking over a space that was traditionally filled by primary television advertising--and it's becoming increasingly important for advertisers to consider the importance of this medium. 

Read More

Topics: Digital Marketing

Will digital marketing take over traditional marketing?

Posted by Jeannette Royle on May 27, 2020 at 8:00 AM

It's no secret that digital marketing continues to gain market share, especially as new, data-driven methods of bringing traffic to your website are developed all the time.

Read More

Topics: Radio Advertising, Digital Marketing

What is traditional marketing?

Posted by Jeannette Royle on April 22, 2020 at 8:00 AM

This view holds that traditional marketing is noted for its focus on product, price, place, and promotion -- the 4Ps.  These 4Ps were designed to guide marketers as they developed strategies for growth.  Some marketers are suggesting that the 4Ps be expanded to include other factors such as process and people to make the traditional 4Ps fit into a digital marketing strategy.

Read More

Topics: Integrated Marketing, Digital Marketing, Advertising

Is digital marketing better than traditional marketing?

Posted by Chad Elliot on April 15, 2020 at 8:00 AM

If you are researching the best advertising method for your company, you may have seen arguments that promote digital marketing.  Many articles claim that digital marketing is a better way to advertise because it is cheaper than traditional marketing and provides more measurables.  

Read More

Topics: Radio Advertising, Marketing Strategy, Digital Marketing

17 Actionable Digital Marketing Stats You Need To Know In 2020

Posted by Jeannette Royle on March 18, 2020 at 8:00 AM

If it seems your marketing job description is changing faster than trending videos on YouTube, you're right.  Every change in consumer behavior (think, for example, of the 900% increase in "near me" searches in Google over the past two years) means you need to adjust your strategy. 

Read More

Topics: Digital Marketing

9 Ways to Drive Traffic to Your Website

Posted by Jeannette Royle on February 19, 2020 at 8:00 AM

Do you know how to reliably get traffic? 

Read More

Topics: Integrated Marketing, Social Media, Digital Marketing

Is advertising for small businesses on Facebook really worth it anymore?

Posted by Danielle McCollum on January 29, 2020 at 8:00 AM

Most businesses do not believe they get a good ROI from using Facebook lead ads. 62% of businesses using paid ads on Facebook report it didn’t work to their satisfaction.

Read More

Topics: Digital Marketing

7 Key Steps to Create a Website

Posted by Melanie Gaudette on January 22, 2020 at 8:00 AM

Your website defines your brand as much, if not more, than your marketing or sales operations. Any business with an undesirable website risks losing all standing among consumers.

Read More

Topics: Digital Marketing

Welcome to the Four States Small Business Blog!

We're glad you're here. 

We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

Follow Us on Social:

Subscribe to Our Weekly Newsletter

Recent Posts