Four States Small Business Blog

Ad-Based Streaming Continues to Grow In 2022

Posted by Brett James on September 27, 2022 at 7:00 AM
As shifts away from traditional viewing habits continue, we wanted to check in on recent trends in the streaming market. For small businesses, it's a constant effort to look for advertising platforms that offer the best value for marketing budgets. Ad-based streaming services are some of the more attractive options currently available. So how are ad-based streaming services fairing in 2022?

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Topics: Marketing ROI, Digital Marketing

Get Clarity on Your Business Growth Plan at BrandKamp Fall 2022

Posted by Brett James on September 13, 2022 at 7:00 AM
In a difficult business environment, it is more essential than ever to have a solid branding plan. Branding allows you, as a small business owner, to take control of your messaging to maintain steady growth even during tight and uncertain economic conditions. That's why Zimmer Marketing is hosting BrandKamp this fall.

Save the Date
Tuesday, October 4th
Time: 11:30 am
Where: Joplin Holiday Inn

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Topics: Small Business Resources, Marketing Strategy, BrandsFormation, Digital Marketing, Branding

Does Your Marketing Plan Include OTT Video Ads?

Posted by Danielle McCollum on August 23, 2022 at 7:00 AM
Recently, we've covered the benefits of   integrated marketing plans. One tool that we briefly referenced is OTT marketing. You may have wondered what that is and how it might be useful to your business, so this week we'll dig deeper into over-the-top video ads.

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Topics: Digital Marketing

How To Supercharge Your Paid Search Campaign with Negative Keywords

Posted by Kylie Davis on August 2, 2022 at 7:00 AM
We've recently addressed   how organic search should be a priority in your online growth strategy. But there's no doubt that paid search campaigns are important in your plan to increase web traffic. That raises the question, "How can I run an effective paid search campaign?" There are many answers to that question, but negative keywords are some of the lesser-known keys to paid search campaigns. Let's dig in if you're ready to improve your search engine marketing game. 

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Topics: Digital Marketing

Blogging V. Paid Search | Build Your Organic Traffic

Posted by Jason Dittmer on July 19, 2022 at 7:00 AM
Continuing with the   series on blogging that we started last week, we'll be digging deeper into organic search versus paid search. Understanding the differences between these two methods for web growth will be key to your company's success online. So, let's compare the differences between them. 

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Topics: Marketing ROI, Digital Marketing

What is Integrated Marketing?

Posted by Jeannette Royle on June 28, 2022 at 7:00 AM
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Topics: Integrated Marketing, Radio Advertising, BrandsFormation, Digital Marketing, Branding

Is Your Business Using Email Marketing to Grow?

Posted by Pam Larimore on April 12, 2022 at 7:00 AM
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Topics: Integrated Marketing, Marketing Strategy, Digital Marketing

5 Marketing Trends in 2022 and How They'll Help You Grow Your Business

Posted by Kylie Davis on February 1, 2022 at 7:00 AM
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Topics: Marketing Strategy, Digital Marketing

3 Essentials to Include in Your 2022 Marketing Plan

Posted by Mark Zimmer on January 18, 2022 at 7:00 AM
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Topics: Radio Advertising, Marketing Strategy, Website Design, Digital Marketing

How Will Google's Upcoming Ban On 3rd Party Cookies Effect My Marketing Plan?

Posted by Danielle McCollum on December 21, 2021 at 7:00 AM
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Topics: Marketing ROI, Digital Marketing

Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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