Four States Small Business Blog

Can digital advertising ever replace traditional advertising?

Posted by Jeannette Royle on January 15, 2020 at 8:00 AM

This year, for the first time, more money will be spent on digital advertising than traditional ads. As digital ad spends grow, marketers are questioning whether they should stop their traditional advertising and move their budgets to digital.

Read More

Topics: Digital Marketing

What are some great radio ads?

Posted by Mark Zimmer on January 8, 2020 at 8:00 AM

Radio ads have been a staple of our society for decades. They've been used to tell stories, sell products, and inform the public. With so many great radio ads produced over the years, we get asked for examples a lot. Here is a list of some classics and new ads we love.

Read More

Topics: Radio Advertising

What is digital advertising?

Posted by Chad Elliot on December 31, 2019 at 8:00 AM

Considering that over half of the global population, and about 90 percent of people in North America, have access to the internet, it is clear why digital advertising has become such an important factor in modern marketing. This form of advertising is also highly effective, as brands make an average of $2 in revenue for every $1 they spend in Google Ads.

Read More

Topics: Digital Marketing

What Are The Advantages Of Radio Advertising?

Posted by Pam Larimore on December 23, 2019 at 8:00 AM

If your business is ignoring radio advertising, you’re missing out on one of the most effective methods to reach your target audience.

Read More

Topics: Digital Marketing

Where can I find email lists online?

Posted by Jeannette Royle on December 19, 2019 at 8:00 AM

No matter what you’re marketing, email lists are integral to the success of your business. Emails allow you to reach your target audience directly so that you can deliver the information or sales pitch needed to convert them into paying customers. 

Read More

Topics: Digital Marketing

What is the best call to action in display advertising?

Posted by Jeannette Royle on December 17, 2019 at 8:00 AM

A call to action (CTA) is a directive to let your readers know what they should do next. The call to action is an essential step that instructs your readers how to act. Without a compelling call to action, you have no way to convert your readers to the next stage in the buyer's journey.

Read More

Topics: Digital Marketing

The Importance of Brand Awareness (and How to Build It)

Posted by Kent Huff on December 12, 2019 at 8:00 AM

Have you ever noticed that some brand campaign efforts focus less on selling a product or service, and more on building a positive awareness and perception of the brand? This is known as brand awareness, and it is a powerful marketing tool. Why? Because people who are ready to make a purchase will turn to the brand that readily comes to mind first.

Read More

Topics: Marketing Strategy

How to Understand the Difference Between Branding and Marketing

Posted by Brett James on December 4, 2019 at 8:00 AM

One of the world’s favorite beer commercials doesn’t have much to do with beer but a lot to do with good branding.

Read More

Topics: Integrated Marketing, Branding

Zimmer Joplin Receives Multiple Station Awards for Excellence

Posted by Chad Elliot on November 27, 2019 at 8:00 AM

Zimmer Marketing. recently won several notable awards presented by the Kansas Association for Broadcasters. These awards highlight the accomplishments of this station, as well as its ongoing commitment to excellence.

Read More

Topics: Team Zimmer

Why Mortar is the Key to Brand Consistency

Posted by Kylie Davis on November 21, 2019 at 8:00 AM

When it comes to building your brand, the process is not all that different from building a house. 

Read More

Topics: Marketing Strategy

Welcome to the Four States Small Business Blog!

We're glad you're here. 

We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

Follow Us on Social:

Subscribe to Our Weekly Newsletter

Recent Posts