Four States Small Business Blog

Should I use Google Ads in my marketing strategy?

Posted by Chad Elliot on February 26, 2020 at 8:00 AM

The popularity of Google for search has made Google Ads the default choice of some marketers for digital marketing. According to, Google's share of the search engine market held steady at 92% in 2019. Google has helped drive up the desirability of advertising on its applications through new initiatives like local service ads (LSA), "Google Guaranteed" badges, and Google My Business (GMB) profiles in addition to the original Google AdWords program. But is Google Ads a comprehensive marketing strategy? Even though Google Ads is used by about 35% of all websites, its effectiveness depends on the need of a customer for a product or service. While Google Ads can capture a customer who has an immediate need, it may not be the optimal advertising channel for those who are not actively seeking a solution. In fact, comparing it with radio, social media, and video advertising, and even simple Search Engine Optimization (SEO) indicates that Google Ads is not necessarily the channel with the best ROI.

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Topics: Advertising

9 Ways to Drive Traffic to Your Website

Posted by Jeannette Royle on February 19, 2020 at 8:00 AM

Do you know how to reliably get traffic? 

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Topics: Integrated Marketing, Social Media, Digital Marketing

How Do Brands Measure ROI from Radio Advertising?

Posted by Chad Elliot on February 5, 2020 at 8:00 AM

Quantifying the success of your marketing campaign is an important part of making sure you efficiently use your marketing budget. This is true even with mediums such as radio advertising.

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Topics: Radio Advertising, Marketing ROI

Is advertising for small businesses on Facebook really worth it anymore?

Posted by Danielle McCollum on January 29, 2020 at 8:00 AM

Most businesses do not believe they get a good ROI from using Facebook lead ads. 62% of businesses using paid ads on Facebook report it didn’t work to their satisfaction.

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Topics: Digital Marketing

7 Key Steps to Create a Website

Posted by Melanie Gaudette on January 22, 2020 at 8:00 AM

Your website defines your brand as much, if not more, than your marketing or sales operations. Any business with an undesirable website risks losing all standing among consumers.

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Topics: Digital Marketing

Can digital advertising ever replace traditional advertising?

Posted by Jeannette Royle on January 15, 2020 at 8:00 AM

This year, for the first time, more money will be spent on digital advertising than traditional ads. As digital ad spends grow, marketers are questioning whether they should stop their traditional advertising and move their budgets to digital.

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Topics: Digital Marketing

What are some great radio ads?

Posted by Mark Zimmer on January 8, 2020 at 8:00 AM

Radio ads have been a staple of our society for decades. They've been used to tell stories, sell products, and inform the public. With so many great radio ads produced over the years, we get asked for examples a lot. Here is a list of some classics and new ads we love.

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Topics: Radio Advertising

What is digital advertising?

Posted by Chad Elliot on December 31, 2019 at 8:00 AM

Considering that over half of the global population, and about 90 percent of people in North America, have access to the internet, it is clear why digital advertising has become such an important factor in modern marketing. This form of advertising is also highly effective, as brands make an average of $2 in revenue for every $1 they spend in Google Ads.

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Topics: Digital Marketing

What Are The Advantages Of Radio Advertising?

Posted by Melanie Gaudette on December 23, 2019 at 8:00 AM

If your business is ignoring radio advertising, you’re missing out on one of the most effective methods to reach your target audience.

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Topics: Digital Marketing

Where can I find email lists online?

Posted by Jeannette Royle on December 19, 2019 at 8:00 AM

No matter what you’re marketing, email lists are integral to the success of your business. Emails allow you to reach your target audience directly so that you can deliver the information or sales pitch needed to convert them into paying customers. 

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Topics: Digital Marketing

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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