Four States Small Business Blog

Using Radio Jingles to Boost Your Advertising Results

Posted by Kent Huff on August 8, 2019 at 8:00 AM

Have you ever been driving or sitting in a car and you start singing along with the commercial? How about talking to your friends or colleagues and everyone starts singing the words to the latest catchy jingle? That’s the power of jingles that have a lasting impact.

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Topics: Jingles

How to Allocate Your Marketing Budget to Drive Growth

Posted by Kylie Davis on August 5, 2019 at 8:00 AM

Allocating your marketing budget to increase value and maximize your return on investment (ROI) is key to achieving marketing success. Why? It enables you to prioritize campaigns, invest in the most effective channels and tactics and build a marketing strategy that delivers clear results.

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Topics: Marketing Strategy

Zimmer Cares: Community Non-Profit Spotlight-Watered Gardens

Posted by Chad Elliot on August 1, 2019 at 8:00 AM

At Zimmer, we recognize the hard work and passion non-profit organizations invest into the local community. They work tirelessly to serve others and to improve the lives of those in need. Through our Zimmer Cares program, we aim to highlight their efforts and help further their mission by donating $50,000 of free radio advertising to a nonprofit organization each quarter. 

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Topics: Zimmer Cares

Why Trust is Important When Choosing a Media Partner

Posted by Pam Larimore on July 31, 2019 at 8:00 AM

Like most marketers, you likely invest a lot of time and money into running effective advertising campaigns. And if you hire a media partner to manage and execute those campaigns, it’s important to choose one that will protect your advertising investment. 

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Topics: Digital Marketing

How to Build a Winning Digital Branding Strategy

Posted by Kylie Davis on July 25, 2019 at 8:00 AM

Before you start building a winning digital branding strategy, let’s start with the basics – what is a digital branding strategy, and why is it important?

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Topics: Marketing Strategy, Digital Marketing

Long-Term Marketing Strategy: 5 Things You Need to Know

Posted by Chad Elliot on July 23, 2019 at 8:00 AM

Although revisiting your marketing strategy regularly is a smart approach, your company can greatly benefit from having a long-term plan as well. With a long-term marketing strategy, you can drive the success of your company and ensure it remains sustainable through the years. 

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Topics: Marketing Strategy

7 Things to Expect From a Full-Service Marketing Agency

Posted by Pam Larimore on July 19, 2019 at 8:00 AM

If your marketing plan doesn’t seem to be working well, it may be time for outside help. Many businesses turn to outside marketing agencies to help build new marketing plans or update their existing ones. If you are looking for help, a full-service agency is a better choice over one that specializes in a particular channel or tactic. A full-service marketing agency can handle everything from digital marketing and content creation to website development and advertising. This ensures your marketing message is cohesive and avoids problems with mixed signals.

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Topics: Marketing Strategy

How to Get Started with Local Advertising

Posted by Kent Huff on July 16, 2019 at 8:00 AM

Businesses with a brick-and-mortar location need an effective way to reach a specific geographic area, and local advertising provides that venue. Through local advertising, businesses can reach new customers in a local community and increase their brand awareness. Yet sometimes getting started in local advertising feels overwhelming. What are the best channels to use? How can you most effectively spend your marketing dollars? Here are some tips to help you get started with local advertising.

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Topics: Marketing Strategy

Missouri Broadcasters Association Award Winners

Posted by Chad Elliot on July 12, 2019 at 8:00 AM

Zimmer Radio, Inc. was the recipient of several awards reflecting its excellence in radio broadcasting and community service during the Missouri Broadcasters Association’s 2019 Awards Banquet.

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Topics: Team Zimmer

First Radio Spot? 6 Things You Need to Know

Posted by Kylie Davis on July 10, 2019 at 8:00 AM

Radio advertising is far from “dead.” In fact, radio advertising continues to bring a high 12:1 return on investment, and more than 71.6 million Millennials alone use the radio on a monthly basis. Even more, radio personalities have tremendous influence, with 8 out of 10 listeners indicating they would consider trying something their favorite radio personality recommended. 

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Topics: Radio Advertising

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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