Four States Small Business Blog

Zimmer Cares: Community Spotlight - Children's Haven of Southwest Missouri

Posted by Chad Elliot on June 5, 2019 at 8:00 AM

Zimmer Cares has one central purpose: Helping nonprofits committed to serving the local community. Each quarter, the program gives $50,000 of free radio advertising to a nonprofit organization that make a positive difference in the area.

Read More

Topics: Team Zimmer, Zimmer Cares

Elevating Your Brand with BrandsFormation 2019

Posted by Pam Larimore on May 31, 2019 at 8:00 AM

Another BrandsFormation is in the books, with local businesses now better equipped to foster successful brands and achieve their marketing objectives.

Read More

Topics: BrandsFormation

What is Geotargeting and How Does It Work

Posted by Kylie Davis on May 29, 2019 at 8:00 AM

In today’s buying landscape, there is always something new and exciting to catch a customer’s attention. Therefore, for long-term success, marketers must leverage new, innovative tactics to reach and connect with their audience. That’s where geotargeting comes in.

Read More

Topics: Digital Marketing

Pros and Cons of Working with a Digital Advertising Agency

Posted by Chad Elliot on May 24, 2019 at 8:00 AM

When it comes to digital advertising for your business, you have two main options: You can manage it in-house or hire an outside agency. In many cases, it can be hard to determine which option is the right one for your business. To help you make an informed decision, we’ve put together the pros and cons of working with an external digital advertising agency. With this information, you will have a better idea of what to expect when working with such a firm and you can decide if this is the right solution for your business.

Read More

Topics: Marketing Strategy, Digital Marketing

How Joplin Radio Can Drive Your Company's Bottom-Line Growth

Posted by Kent Huff on May 24, 2019 at 8:00 AM

When designing a marketing strategy, your target is to drive more sales and increase your net revenue. This requires careful planning and balancing, as businesses do not necessarily want to increase their investment in marketing, they want to invest smarter. They want to maximize their marketing dollars and see bottom-line movement.

Read More

Topics: Radio Advertising, Marketing Strategy, Marketing ROI

What to Look For in a Digital Advertising Agency

Posted by Pam Larimore on May 21, 2019 at 8:00 AM

Digital advertising agencies come in various shapes and sizes, possessing particular areas of expertise or specializations. Finding the right fit for your company and its specific advertising needs is integral to maximizing your marketing dollars and positively shaping your brand, now and into the future.

Read More

Topics: Marketing Strategy, Digital Marketing

5 Ways Mixing Radio and Digital Advertising Will Boost Results

Posted by Kylie Davis on May 8, 2019 at 8:00 AM

Considering that 93 percent of Americans over the age of 18 listen to the radio each week and that 90 percent of Americans use the internet, the potential power of radio and digital advertising becomes clear. Although each strategy can independently help you reach your marketing goals, bringing them together allows you to accelerate your success and boost your ROI. If you want to reach new heights in your marketing, see what you can accomplish when you bring these two powerful advertising platforms together.

Read More

Topics: Radio Advertising, Digital Marketing

6 Things That Will Determine Your Radio Advertising Costs

Posted by Chad Elliot on May 6, 2019 at 8:00 AM

As every business has unique marketing needs, radio advertising costs can vary quite a bit. A simple Google search of “radio advertising costs” will provide broad ranges, like $200 - $5,000 per week, which isn’t very helpful when planning your advertising budget.

Read More

Topics: Radio Advertising, Marketing Strategy

5 Things Successful Advertising Campaigns Have in Common

Posted by Kent Huff on May 3, 2019 at 8:00 AM

There are many reasons why you need to have successful advertising campaigns. A successful campaign can help you cut through the “noise.” Plus, it can help you achieve your marketing goals while maximizing your advertising budget.

Read More

Topics: Marketing Strategy

The Major Role Radio Plays in the Customer Journey

Posted by Kylie Davis on April 30, 2019 at 8:00 AM

When purchasing a product or service, customers undergo a process that takes them from the identification of a problem to the acquisition of a solution called the customer journey, or buying funnel. By using the customer journey to guide your marketing program, you can provide the support your customers need throughout every phase of the buying process.

Read More

Topics: Radio Advertising, Marketing Strategy

Welcome to the Four States Small Business Blog!

We're glad you're here. 

We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

Follow Us on Social:

Subscribe to Our Weekly Newsletter

Recent Posts