Four States Small Business Blog

What You Need to Know About Direct Mail with Geofencing

Posted by Jeannette Royle on September 23, 2020 at 8:00 AM

Direct mail is a tried and true advertising tactic that continues to generate a strong return on investment. When combined with geofencing, direct mail advertising can have an even higher rate of success. This strategic method of advertising allows businesses a better opportunity to get their brand in front of their ideal consumer directly. Are you ready to start enhancing your direct mail marketing strategy with geofencing? Here's what you need to know. 

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Topics: Integrated Marketing

Optimizing Your "About Us" Page with Storytelling

Posted by Danielle McCollum on September 16, 2020 at 8:00 AM

An effective About Us page is incredibly important for your business. It's one of the first places consumers check when they want to know more about your business: who you are, what you can do for them, and what's important to you as a business. It can be tough to figure out what to include when you need to explain everything about your company in one page. 

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Topics: Branding

Step by Step to Claiming Your Google My Business

Posted by Danielle McCollum on September 14, 2020 at 8:00 AM

Technology has greatly changed the way businesses operate. Having an online presence is more important than ever. This is because the whole world has been transformed into a global village – thanks to the internet.

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Topics: Digital Marketing

How to Identify Your Brand's Story

Posted by Mark Zimmer on September 10, 2020 at 8:00 AM

In today's over-saturated market, your business can no longer afford to throw statistics, testimonials, or facts at your audience. Your company needs to pull at your consumer's heartstrings and engage on a much deeper level. Brand storytelling can help make this happen. Research shows that 55% of consumers are more likely to buy the product in the future if they love a brand’s story. Forty-four percent will end up sharing the information, and 15% will buy the product immediately. 

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Topics: Branding

Employee Spotlight: Get to know Kaylee Cole

Posted by Danielle McCollum on August 28, 2020 at 11:57 AM
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Topics: Team Zimmer

How to Differentiate Your Brand with Storytelling

Posted by Pam Larimore on August 26, 2020 at 8:00 AM

Thought leadership is a type of content marketing where you draw on your company's experience, passion, and talent to answer your target audience’s most critical questions. Simply put, thought leadership means you provide the best answers to your consumer's biggest questions. 

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Topics: Branding

Why You Shouldn't Tell Stories About Your Product

Posted by Kylie Davis on August 19, 2020 at 8:00 AM

Even though many people confuse a brand story with a product story, they are, in fact, very different. In truth, a brand story is something much bigger. It is a cohesive narrative that encompasses the vibration set in motion by your brand. Unlike a product story, which is basically your company talking about your offerings, your brand story inspires so much more while enticing an emotional reaction from your consumers.

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Topics: Branding

The Best Recruitment and Selection Strategies

Posted by Danielle McCollum on August 12, 2020 at 8:00 AM

Today's job market is more competitive than ever due to the abundance of people seeking employment in a relatively slim job market. Since many workers are seeking new employment opportunities, now is the ideal time to revisit your company's recruitment and selection strategies. Top candidates often stay available for just 10 days before they get hired, and you want your business to be at the top of their list of places to work. Eighty percent of HR representatives note that branding can have a huge impact on a company’s ability to attract the right candidates. By including a few best hiring practices in your recruitment strategy, you can increase your ability to attract top talent to your open positions. 

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Topics: Recruitment

Employee Spotlight: Get to know Michael Johnson

Posted by Danielle McCollum on August 7, 2020 at 11:05 AM
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Topics: Team Zimmer

Employee Spotlight: Get to know Danielle McCollum

Posted by Danielle McCollum on July 24, 2020 at 8:30 AM

 

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Topics: Team Zimmer

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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