Four States Small Business Blog

5 Tips for Digital Advertising in Joplin

Posted by Jeannette Royle on June 24, 2020 at 8:00 AM

Digital advertising includes a variety of different methods and techniques, including display advertising, video advertising, and social media. Targeting techniques may include geotargeting, keyword targeting, or retargeting. In short, there's a lot to learn about digital advertising. Business owners, however, should not be daunted by the wide range of opportunities available, but rather appreciative of the benefits. Effective digital advertising can help many businesses reach a wider audience and experience a higher overall return on their investments. Consider these tips to expand your digital advertising capability. 

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How Coronavirus Has Changed Cause Marketing

Posted by Melanie Gaudette on June 17, 2020 at 8:00 AM

Coronavirus has had a substantial impact on many areas of society and many different types of businesses. One hard-hit area? Cause marketing. In the age of Coronavirus, cause marketing looks very different. Not only will those changes continue to hit hard in the immediate future, but many of those changes will also likely stick around for a while. 

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Topics: Marketing Strategy

What are the advantages of Radio advertising?

Posted by Melanie Gaudette on June 12, 2020 at 8:00 AM

If your business is ignoring radio advertising, you’re missing out on one of the most effective methods to reach your target audience.

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Topics: Radio Advertising

7 Ways Your Joplin Area Business Can Survive During Times of Uncertainty

Posted by Danielle McCollum on June 12, 2020 at 8:00 AM

Whether you are being impacted by the COVID-19 pandemic or some other unexpected situation, your business can remain relevant and profitable. You can still be successful. You just need to be sure to utilize the tried and true approaches known to work. 

Check out these seven ways your business can survive when you are dealing with uncertain times. These are suggestions all Joplin business owners should take to heart. 

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Topics: Marketing Strategy

What Are The Recruitment Best Practices?

Posted by Kent Huff on June 10, 2020 at 8:00 AM

Building strong best practices for recruitment is similar to building a strong sales pitch for potential customers. Your goals in both scenarios are to attract the best candidates to come on board with your company and develop long-term alliances that benefit you both. 

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Topics: Recruitment

Will digital marketing take over traditional marketing?

Posted by Jeannette Royle on May 27, 2020 at 8:00 AM

It's no secret that digital marketing continues to gain market share, especially as new, data-driven methods of bringing traffic to your website are developed all the time.

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Topics: Radio Advertising, Digital Marketing

What are the best practices of B2B Marketing? Part 2

Posted by Kylie Davis on May 20, 2020 at 8:00 AM

Welcome to the second installment of our B2B marketing best practices blog. With the first [article link] we introduced ideas like thoughtful buyer personas, the buyers journey and marketing funnels and how to use them, and the value of local SEO here in Joplin, MO.  

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Topics: Marketing Strategy, Marketing ROI

What are the best practices of B2B Marketing? Part 1

Posted by Danielle McCollum on May 13, 2020 at 8:00 AM

Twenty years ago, B2B marketing meant cold calls and constant prospecting. It was a long and costly process. But the advance of the internet has changed how businesses market to each other, and thank goodness for that! 

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Topics: Marketing Strategy

What is traditional marketing?

Posted by Jeannette Royle on April 22, 2020 at 8:00 AM

This view holds that traditional marketing is noted for its focus on product, price, place, and promotion -- the 4Ps.  These 4Ps were designed to guide marketers as they developed strategies for growth.  Some marketers are suggesting that the 4Ps be expanded to include other factors such as process and people to make the traditional 4Ps fit into a digital marketing strategy.

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Topics: Integrated Marketing, Digital Marketing, Advertising

Is digital marketing better than traditional marketing?

Posted by Chad Elliot on April 15, 2020 at 8:00 AM

If you are researching the best advertising method for your company, you may have seen arguments that promote digital marketing.  Many articles claim that digital marketing is a better way to advertise because it is cheaper than traditional marketing and provides more measurables.  

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Topics: Radio Advertising, Marketing Strategy, Digital Marketing

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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