Search Engine Marketing: How to Get the Most Out of a Limited Budget
Topics: Digital Marketing
Topics: Website Design, Digital Marketing
Getting the Most Out of Working with Local Influencers
Why Local Influencers Matter
The Unique Power of On-Air and Video Talent
- Multi-Platform Reach: From live radio to digital video, social media, and event appearances, our influencers connect with audiences wherever they are.
- Local Expertise: As residents and active members of the Four States, our team understands what resonates with local listeners and viewers, making your campaign more relevant and effective.
Best Practices for Working with Local Influencers
1. Set Clear Objectives
Define your campaign goals upfront—whether it’s increasing foot traffic, boosting web visits, or driving social engagement. Share these objectives with your influencer so they can tailor their approach for maximum impact.
2. Provide Authentic Experiences
Invite influencers to experience your product or service firsthand. The more familiar they are with your business, the more authentic and compelling their endorsements will be. This could mean a behind-the-scenes tour, a product trial, or a special event.
3. Collaborate, Don’t Script
Offer talking points and brand guidelines, but let your influencer speak in their own voice. Authenticity is key—audiences can tell when a message is genuine versus scripted. Trust your influencer’s expertise in communicating with their audience.
4. Embrace Multi-Channel Storytelling
Leverage the full range of your influencer’s platforms. Combine on-air mentions with social media posts, short-form videos, and live event appearances to create a cohesive, omnichannel campaign.
5. Measure and Optimize
Track key performance indicators, including web traffic, social engagement, and in-store visits. Share results with your influencer partner and be open to making adjustments for even better outcomes in future campaigns.
Zimmer Marketing: Your Local Influencer Advantage
Get in Touch with a Marketing Consultant
Topics: Radio Advertising, Marketing ROI, Social Media, Digital Marketing, Video Production, Content Marketing
What Are Backlinks and Why Does Your Website Need Them?
Topics: Website Design
Why Your Website Matters More Than Ever in the Age of AI
Imagine this: It’s Friday in Neosho, and someone asks their AI assistant, “What’s happening this weekend?” The AI searches the open web for answers. If your event or business information is only on Facebook or another closed social platform, it’s invisible to these new technologies. But if you have a dedicated website, you’re front and center—exactly where you need to be.
Topics: Website Design
Supporting Honor Flight: Join Us for Red, White, Sip & Shop
Topics: Team Zimmer, Zimmer Cares
How Human Intelligence and AI Can Work Together To Build Your Brand
Topics: Marketing Strategy
Client Case Study: Measurable Impacts of New Content Posts on Revenue
In the fast-paced world of digital marketing, every decision can have a direct and quantifiable effect on a company’s bottom line. At Zimmer Marketing, we recently experienced firsthand how the choice to pause monthly blogging and new content creation influenced one of our clients' online revenue, and what the data revealed about the value of consistent monthly content posts.
Topics: Website Design
Why Building a Library of Digital Assets is Essential
What Are Digital Assets?
- Your website (the digital storefront of your business)
- Logos and brand graphics
- Social media accounts and graphics
- Blog posts and articles
- Videos and podcasts
- Marketing copy and email templates
- Photography and product images
Why Is a Digital Asset Library So Important?
1. Consistency Across All Channels
2. Efficiency and Time Savings
3. Versatile Marketing Opportunities
4. Improved Collaboration
5. Protecting Your Brand
What Should Be in Your Digital Asset Library?
- Website files and backups
- High-resolution logos and brand guidelines
- Social media profile images and graphics (in multiple sizes)
- Blog articles and content calendars
- Product and team photos
- Videos and audio files
- Marketing collateral (brochures, flyers, ads)
How Zimmer Marketing Can Help
- Web Development: Build a modern, secure website that serves as your digital hub.
- Graphic Design: Develop eye-catching graphics that align with your brand.
- Video Production: Create professional videos for every platform.
- Copywriting: Craft compelling marketing copy and blog content.
- Social Media Management: Design and schedule posts using your digital assets.
Get in Touch with a Marketing Consultant
Topics: Integrated Marketing, Advertising Creative, Website Design, Digital Marketing, Branding, Video Production
What is PocketBase?
Key Benefits of PocketBase for Your Website
- Lightweight and Fast: PocketBase is built for performance. Its minimal footprint ensures your website loads quickly and efficiently, providing a seamless experience for your visitors.
- Easy Setup and Management: With an intuitive interface and straightforward API, PocketBase allows you to manage content, users, and files without complex configuration.
- Real-Time Data: PocketBase supports real-time updates, making it ideal for interactive features such as live chat, notifications, or collaborative tools.
- Scalable Architecture: Whether you’re running a small business site or a growing e-commerce platform, PocketBase scales with your needs, supporting both small projects and enterprise solutions.
How PocketBase Can Transform Your Website
- Dynamic Content Management: Easily create, update, and organize content without relying on static pages. PocketBase’s database-driven approach lets you make real-time updates that instantly reflect on your site.
- Custom Workflows: Tailor your backend to fit your business processes, from product catalogs to event registrations, using PocketBase’s flexible data modeling.
- Seamless Integration: PocketBase works well with modern front-end frameworks, enabling you to build responsive, interactive websites with your preferred tools.
Why Choose PocketBase in 2025?
Get Started with PocketBase
Get in Touch with a Marketing Consultant
Topics: Website Design