Four States Small Business Blog

7 Powerful Stats to Convince You to Try Radio Advertising

Posted by Kent Huff on February 20, 2019 at 8:00 AM

After almost 100 years, radio remains an effective channel for marketers looking to advertise their product or service. There are a number of benefits to using radio as an advertising tool, including increased brand awareness, improved brand recognition and recall, boosted sales and more qualified leads. What’s more, sound - like music, voice and effects - can be a powerful tool that influences customer behavior, while helping to define the identity of a brand.

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Topics: Marketing Strategy, Radio Advertising

Retargeting: Why This Digital Advertising Tactic Works

Posted by Brice Chavez on February 18, 2019 at 8:00 AM

Did you know that only 2% of website traffic converts on the first visit? Retargeting can effectively help local businesses re-engage potential customers that visited their website but did not take action. And… it works. Retargeting can result in a 147% increase in average conversion rates when properly integrated. Additionally, retargeting has been found to increase branded search results by at least 500%.

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Topics: Marketing Strategy, Digital Marketing

Marketing to Women: 4 Strategies Auto Shops Can Use

Posted by Brett James on February 15, 2019 at 8:00 AM

It’s no secret that many auto shops have trouble attracting women to their business. And although they also need car maintenance, you’ll find that not too many shops really cater to women on their level. Done right, marketing to women can create a huge opportunity for auto repair shops, as 85% of people bringing in their vehicles to be serviced is women. Here are 4 strategies auto shop owners can use to better market to women:

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Topics: Marketing Strategy, Auto

Why BrandsFormation Stands Out from Other Branding Workshops

Posted by Pam Larimore on February 13, 2019 at 8:00 AM

Great branding is key in attracting clients, developing brand equity and fostering top-of-mind awareness. For small business owners, branding can be one of their biggest challenges. Attending a BrandsFormation workshop, however, can help businesses develop their brand and discover what sets them apart from the competition.

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Topics: BrandsFormation

The Power of Patient Reviews for Your Dental Practice

Posted by Kylie Davis on February 11, 2019 at 8:00 AM

We live in a world where individuals crave convenience – especially when looking for services. And they often look to reviews for simple guidance that help them make smarter buying decisions. In fact, 85% of consumers trust online reviews as much as recommendations from a friend or family member, while 73% of them have more trust in a local business with positive reviews. Negative reviews are just as impactful, as 94% of customers say an online review has convinced them to avoid a business.

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Topics: Health/Medical

Our Jingle Workshops Make It Easy to Create a Jingle for Your Business

Posted by Chad Elliot on February 8, 2019 at 8:00 AM

Advertising jingles are short pieces of music that are associated with a specific brand, product, or company. The best ones are as memorable as good logos, and people can recall them for years - or even decades - after a campaign that features them. Coming up with a good one, however, can be hard for those who don't have the skills or practice to do it. To help with this challenge, we offer Jingle Workshops.

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Topics: Jingles, Jingle Workshop

Shop Local Spotlight: Henkle's Ace Hardware

Posted by Pam Larimore on February 6, 2019 at 8:00 AM

Shopping local provides far more benefits than a unique, personal experience. It supports the creation of local jobs, which in turn improves the local economy. It also helps promote a sense of community, as well as preserve the community itself. When customers shop local, they not only support the business, but also the people around it.

Today, we are highlighting one of the area's top local businesses: Henkle’s ACE Hardware. Even though ACE is a national brand, each branch is owned locally and provides all of the benefits of being a company that's right in town.

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Topics: Case Studies

Zimmer Cares 2019

Posted by Mark Zimmer on February 4, 2019 at 8:00 AM

Non-profit organizations are committed to serving and improving the local community, but marketing is often a major challenge. To help support their missions, the Zimmer Cares program gives $50,000 of free radio advertising to a select number of non-profit organizations each quarter that were selected by Four States listeners. This allows the organizations, which often struggle to get their message out, to benefit from the power of the radio group's reach and advertising skill. Such a boost can result in a significant increase in donations for the charity, and therefore, to the good that it can do in the community.

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Topics: Zimmer Cares, Team Zimmer

Going Digital: 5 Ways to Reach Tractor Supply Customers Online

Posted by Brice Chavez on February 1, 2019 at 12:30 PM

Tractor supply businesses can be a targeted market, so it can be difficult to reach the right customers without wasting money on market segments that have no interest in these products. This is a common marketing challenge, and it can hinder your ability to get the attention of those who would be eager to buy.

Fortunately, digital marketing options can help solve this problem quite effectively. They allow for the advanced targeting needed to bring about the maximum possible ROI (return on investment) from marketing campaigns. These methods also make use of today's most popular online tools and channels, such as social media, online search, and digital promotions. They can be combined with broader options, like radio advertising, for even greater impact.

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Topics: Digital Marketing, Marketing Strategy

Why Combining Radio and Digital Equals Success for Auto Repair Shops

Posted by Kylie Davis on January 22, 2019 at 8:00 AM

The auto repair industry is currently thriving in the United States. The industry has grown by 2.6% over the past five years, reaching a revenue of $67 billion in 2018. This is primarily due to the average length of car ownership for new and used vehicles, which has increased 60% in the last 10 years - leading to more auto repairs. In addition, 75% of repairs and maintenance completed on vehicles is done at independent automotive shops, in comparison to 25% that is done at dealerships.

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Topics: Auto, Digital Marketing, Radio Advertising

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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