Four States Small Business Blog

In today's rapidly evolving digital landscape, local businesses need innovative strategies to stand out and attract customers. One powerful tool that's becoming increasingly popular is geofencing. But what exactly is geofencing, and how can it play a pivotal role in boosting local business growth?

Topics: Digital Marketing

Are you ready to elevate your business? Don't miss BrandKamp, a brand-building event hosted by Zimmer Marketing. Mark your calendars for Thursday, October 10, 2024, at 11:30 a.m. at The Main Event,  611 S Main St, Joplin, MO. This is a FREE event, and lunch is included. However, space is limited, so request your ticket today!

Request A Ticket

 

Why Attend BrandKamp?

BrandKamp is more than just another marketing seminar—it’s an interactive experience designed to help business owners like you unlock the full potential of your brand. Featuring Chuck Mefford, a renowned branding and marketing consultant, this event offers powerful insights and actionable strategies that can drive your business to unprecedented success.

 

Meet Chuck Mefford

Chuck Mefford is a leading expert in small business branding and the creator of the BrandsFormation system. With four published books and extensive experience, he’s helped both Fortune 500 companies and small businesses across the Midwest, including Joplin, achieve outstanding branding results. Now, he's bringing his expertise directly to you.

 

What Will You Learn at BrandKamp?

At BrandKamp, you'll gain insider knowledge on how to build a powerful, lasting brand that truly connects with your audience. You’ll discover which media platforms will work best for your business, how to craft messages that stick, and, most importantly, how to measure the success of your marketing efforts.

 

Reserve Your Seat At BrandKamp

Seats for BrandKamp are limited. And the best part? Tickets are completely free. Don’t miss this unique opportunity to revolutionize your marketing and turn your business into a branding powerhouse. Reserve your spot today and take the first step towards exceptional growth!

Ready to unlock your company's full potential?

Request A Ticket

 

Topics: BrandsFormation, Branding

Video content is a powerful marketing tool, but simply creating great videos isn’t enough. To maximize their impact, you need to optimize them for search engines. This week on the Zimmer Marketing blog, we'll cover four reasons why video SEO is crucial for your strategy.

Topics: Website Design, Video Production

Zimmer Marketing is pleased to announce that we will launch a new athlete of the week program in our local high school sports coverage! This will further support our values of spotlighting local news, helping build strong communities, and supporting youth sports.

Partner with Us As an Athlete of the Week Sponsor

Zimmer Marketing is seeking corporate sponsors for this 9-month-long Athlete of the Week campaign. We are excited to share this opportunity to boost local youth athletics.

Athlete of the Week and Game of the Week   Program Details

• Each sponsor will have a presence in the Boys and Girls Athlete of the Week and Game of the Week features on-air and online.
• On-air spots will appear on each of our six radio stations in the Four States on Wednesdays and Thursdays.
• Each Boy and Girls Athlete of the Week spot will accompany a web story on Zimmer Radio websites.

Why You Should Consider Becoming A Youth Sports Sponsor

Sponsoring youth sports is a good way for businesses to build a positive brand image while giving back to the community. By supporting local student-athletes, your business can increase visibility and foster goodwill among families and community members passionate about youth sports. This sponsorship is a positive way of engaging with the public and establishes a connection with future customers by demonstrating a commitment to community growth and youth development.

Youth athletics greatly benefit girls and boys, helping them develop essential life skills such as teamwork, discipline, and perseverance. Participation in sports promotes physical fitness, mental well-being, and social development, allowing young athletes to form friendships and learn valuable lessons in leadership and cooperation. These experiences lay the foundation for lifelong healthy habits and personal growth, contributing to their success on and off the field.

Supporting local youth sports coverage is an excellent way to encourage more attention and funding for local teams. Additionally, coverage of players and games improves student-athletes' ability to stand out and be recognized for their achievements. That, in turn, can lead to scholarships and opportunities for the boys and girls playing sports in our communities. 

How to Become A Sponsor

If you would like to discuss sponsoring our 9-month Athlete and Game of the Week campaign, call us or fill out our contact form, and one of our marketing consultants will answer any questions you may have!

Get in Touch with a Marketing Consultant

 

Topics: Team Zimmer

As a small business owner, issuing press releases may fly below the radar of your day-to-day operations. However, press releases are not merely reserved for Fortune 500 companies; they can be essential communication points between communities and the local businesses serving them.

Topics: Marketing Strategy

Customer reviews are more than just feedback—they are a powerful tool that can shape your brand story. Potential customers often rely on the experiences of others to make decisions about what to buy or who to call for services, and these reviews can significantly influence your brand's perception. So, this week, we want to look at some ways you can leverage customer reviews to craft a compelling brand narrative.

1. Highlight Authenticity

Reviews offer a genuine glimpse into how your products or services impact real people. By showcasing positive reviews, you're not just promoting your brand; you're proving its value through the voices of satisfied customers. Authenticity resonates with audiences and builds trust, making your brand more relatable and credible. Your website is the ideal place to curate a collection of high-quality customer reviews.

 

2. Identify Key Themes

Pay attention to recurring themes in your reviews. Are customers consistently praising your customer service, product quality, or unique features? These patterns can inform the core values and messages of your brand story. Use this feedback to refine your messaging and align it with what truly matters to your audience.

 

3. Turn Negative Reviews into Opportunities

Negative reviews can be just as valuable as positive ones. They provide insights into areas where your brand can improve. By addressing these concerns publicly and showing your commitment to customer satisfaction, you can turn potential setbacks into opportunities to demonstrate your brand's dedication to growth and quality.

 

4. Engage with Your Audience

Responding to reviews—both positive and negative—shows that you value customer feedback and are actively engaged with your audience. This interaction adds a human touch to your business, making it more approachable and responsive. It's an essential component of building a loyal customer base.

 

5. Use Reviews in Marketing Content

Incorporate glowing reviews into your marketing materials, whether on your website, in social media posts, or within email campaigns. Real testimonials add a layer of credibility and can help potential customers see the tangible benefits of choosing your brand.

Start Your Journey To An Optimized Website

From a tailored SEO strategy designed to supercharge your traffic and sales to unique and consistent branding elements and design, the Zimmer Marketing web team delivers outstanding results for businesses. We'd love to partner with you to propel your business to greater heights!

Get In Touch With A Marketing Consultant

 

 

Topics: Branding

Your business website's speed is crucial for your success since it serves as your digital storefront. So, having a fast website is non-negotiable. A slow-loading website can harm your business in several ways, impacting user experience and your search engine rankings. Here's why ensuring your website is fast enough is vital.

Topics: Website Design

In today's digital age, businesses often focus heavily on online advertising, but local advertising, and especially radio, remains a powerful tool. At Zimmer Marketing, we understand the unique value of radio advertising and the advantages it offers to businesses of all sizes.

Topics: Radio Advertising, Joplin Market, Branding

In a fast-paced digital landscape, a well-curated marketing video asset library is essential for any business looking to enhance its online presence. At Zimmer Marketing, we understand the importance of diverse video content tailored to various platforms and purposes. Here's a quick guide on creating an effective video asset library.

Topics: Video Production