Four States Small Business Blog

Seven Small Business Advertising Ideas to Boost Your Results

Posted by Pam Larimore on September 30, 2019 at 8:00 AM

Your products and services are amazing, and your main goal as a small business is to make sure your potential customers know that too. Getting the word out has become a challenging endeavor as competitors crowd the marketplace, so what can you do to stand out? Rather than resorting to the same tactics that everyone else in your industry is using, why not try these secret small business advertising techniques instead? Here are seven fun and exciting ways to increase your advertising, boost your results, and increase sales:

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Topics: Radio Advertising, Marketing Strategy

How to Maximize Your Advertising Budget in 5 Easy Steps

Posted by Kylie Davis on September 26, 2019 at 8:00 AM

One of the most effective ways to reach your target audience is through advertising. It should be an integral part of your overall marketing strategy to help connect with current and potential customers. Getting more revenue from your advertising efforts doesn’t always mean you need to spend more money. It’s essential to take a hard look at what you’re currently doing to maximize your advertising budget to its full potential. Here are five different ways you can boost the effectiveness of your ad budget.

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Topics: Marketing ROI

5 Unique Advantages of Radio Advertising

Posted by Brett James on September 24, 2019 at 8:00 AM

Radio is alive and well, and it's an effective advertising medium that offers advantages that others fail to provide. When you choose radio advertising, you can directly engage with your target audience when they are most receptive. And, you can run your ads and achieve excellent results in far less time. The following benefits of radio advertising will help you achieve exceptional results.

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Topics: Radio Advertising

The Perfect Media Mix to Find the Right Candidate

Posted by Mark Zimmer on September 19, 2019 at 8:00 AM

When it comes to running a successful business, talent is everything. The people you select to run your operations greatly influences how well you can reach your goals. Finding and attracting the top talent in your industry can prove quite challenging, however. But you can make the hiring process much easier by using the digital and traditional marketing landscape to your advantage. With the right media mix, you can drive talented job candidates to your business with far less effort than ever before. Here’s how to get started.

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Topics: Recruitment

Using Social Influencers to Boost Advertising Results

Posted by Jeannette Royle on September 16, 2019 at 8:00 AM

Is your business using social media influencers to promote your products or services? If not, you are missing an exceptional opportunity to get a better return on your advertising investment.

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Topics: Social Media, Digital Marketing

How to Plan Your First Radio Marketing Campaign

Posted by Chad Elliot on September 13, 2019 at 8:00 AM

As a business owner, advertising should be an integral part of your overall marketing strategy. If you’re reading this post, chances are you’re thinking about your first radio marketing campaign. Doing anything for the first time can be scary, but these key steps can help you prepare and decide what you want to accomplish when launching your first radio marketing campaign.

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Topics: Radio Advertising

The Best Online Advertising Tools to Boost Your Business

Posted by Jeannette Royle on September 10, 2019 at 8:00 AM

In the online advertising world, the sky’s the limit on what you can do and accomplish. But, you cannot just focus on one thing, like building a website, to achieve your goals. Since consumer preferences vary considerably, you need to hit on several different areas to make the greatest impact.

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Topics: Digital Marketing

How to Use Radio to Improve Your Audio Branding

Posted by Kent Huff on September 4, 2019 at 8:00 AM

Businesses define themselves in a number of ways. Their logo, specific colors, and spokespeople or persons that represent their brand all play a significant role in how they interact with their audiences. One of the most often overlooked parts of a brand is their audio. Consumers are bombarded with visual messages, so using the radio to improve the company’s audio branding could be the perfect way to cut through the noise and get your audiences to remember you.

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Topics: Radio Advertising

6 Clear Signs of Successful Business Branding

Posted by Chad Elliot on August 30, 2019 at 8:00 AM

 

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Topics: Marketing Strategy

The Best 6 Digital Marketing Tools for Law Firm Marketing

Posted by Pam Larimore on August 27, 2019 at 8:00 AM

More than one-third of potential clients start their search for an attorney online, making it imperative for law firms to have a strong digital presence. Not surprising, nearly 65% of law firms use a majority of their marketing budget to meet the current demand for robust online advertising.

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Topics: Legal, Digital Marketing

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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