Four States Small Business Blog

How to Check and Improve Your Website Speed Through Your Web Host

Posted by Kylie Davis on January 12, 2021 at 8:00 AM

The speed that a website operates is a critically important part of any marketing strategy. It's a fact that how quickly your site opens for users has a big impact on things like buying decisions. In one study, over 70% of consumers said that the speed of a page had an important effect on whether or not they bought something. Here's some information about understanding what affects your speed and what you can do to improve it.

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Topics: Website Design

Employee Spotlight: Get to know Monica Carroz

Posted by Kaylee Cole on January 5, 2021 at 7:15 AM
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Topics: Team Zimmer

9 of the Top SEO Tools for 2021

Posted by Chad Elliot on January 1, 2021 at 8:00 AM

SEO is in a constant state of flux, as just about any digital marketing expert can attest. Google's algorithm for SEO rankings changes on a frequent basis, and new trends emerge almost daily. 

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Topics: Website Design

3 Benefits of Addressable GeoFencing with Direct Mail

Posted by Pam Larimore on December 21, 2020 at 8:00 AM

When it comes to making your advertising dollars go further, Zimmer Marketing has you covered! Read on to learn more about 3 key benefits of Addressable GeoFencing with Direct Mail for your business.

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Topics: Digital Marketing

Employee Spotlight: Get to know Ty Albright

Posted by Kaylee Cole on December 17, 2020 at 10:28 AM
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Topics: Team Zimmer

Why You Claim Your Business on Maps and Search Engines

Posted by Jeannette Royle on December 17, 2020 at 8:00 AM

In this modern age of technology and the internet, your business needs to be absolutely prolific on online maps and search engines. Ideally, when people in your area search for services or products you sell online, your business should be visible to them. But this can only happen if you have an excellent SEO strategy. If you get your SEO strategy right, you will drive massive traffic to your site, leading to more business. In this piece, we have outlined several essential reasons why you should consider claiming your business on maps and search engines.

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Topics: Digital Marketing

5 Best Practices For Improving Website Performance

Posted by Kylie Davis on December 14, 2020 at 8:00 AM

There's no doubt that having a digital presence is a must for any business that wants to stay active in the 21st century. Business owners realize the pivotal role that websites play in their overall customer base and revenue streams. This has greatly increased the need for Zimmer Marketing Missouri SEO services to craft well-designed websites with super-fast performance.

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Topics: Website Design

Recruitment Marketing in Joplin MO

Posted by Chad Elliot on December 10, 2020 at 8:00 AM

We partner with our business clients to help them reach their objectives. With over 60 years of experience, our firm has helped numerous companies change their course of business in unimaginably positive ways. Please allow us to lend our marketing expertise to your business acumen, and together we will grow your business today and far into the future.

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Topics: Recruitment

Why Directories and Backlinks Are Essential for Great SEO

Posted by Jeannette Royle on October 29, 2020 at 8:00 AM

In today's digital economy, online marketing has become the main source of new customers in nearly every industry. Modern buyers prefer to make purchasing decisions online, and they discover new businesses through online search. Therefore, achieving prominent search engine visibility is the key to attracting customers in the current information environment.

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Topics: Digital Marketing

5 Reasons Why Your Business Must Have a Responsive Site

Posted by Chad Elliot on October 27, 2020 at 8:00 AM

Responsive website design is all about making sure your business website looks perfect on all electronic devices, including desktops, tablets, and smartphones. It's also about maximizing the speed of your website on all devices and making it incredibly easy to use for all users.

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Topics: Website Design, Digital Marketing

Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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