Four States Small Business Blog

Pam Larimore

Recent Posts

Elevating Your Brand with BrandsFormation 2019

Posted by Pam Larimore on May 31, 2019 at 8:00 AM

Another BrandsFormation is in the books, with local businesses now better equipped to foster successful brands and achieve their marketing objectives.

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Topics: BrandsFormation

What to Look For in a Digital Advertising Agency

Posted by Pam Larimore on May 21, 2019 at 8:00 AM

Digital advertising agencies come in various shapes and sizes, possessing particular areas of expertise or specializations. Finding the right fit for your company and its specific advertising needs is integral to maximizing your marketing dollars and positively shaping your brand, now and into the future.

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Topics: Marketing Strategy, Digital Marketing

P&G Investing Heavily in Radio after an Absence and Trying Digital

Posted by Pam Larimore on March 8, 2019 at 8:00 AM

CPG giants like Procter & Gamble (P&G) have traditionally relied on TV advertising - and more recently, digital - to reach the maximum amount of consumers. However, a P&G executive recently revealed the company has become frustrated with “narrow digital-ad targeting” and TV can’t provide the reach they desire. As a result, many of these companies have rediscovered radio as an ideal way to reach their target audience.

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Topics: Radio Advertising, Digital Marketing

5 Reasons to Hire a Marketing Partner

Posted by Pam Larimore on March 4, 2019 at 8:00 AM

Local businesses face a number of challenges when it comes to marketing. These include limited time, limited marketing expertise and limited staff. Although these are real constraints, marketing is a critical function that should not be overlooked. By outsourcing this function to a trusted marketing partner, the business can still achieve marketing success.

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Topics: Marketing Strategy

Why BrandsFormation Stands Out from Other Branding Workshops

Posted by Pam Larimore on February 13, 2019 at 8:00 AM

Great branding is key in attracting clients, developing brand equity and fostering top-of-mind awareness. For small business owners, branding can be one of their biggest challenges. Attending a BrandsFormation workshop, however, can help businesses develop their brand and discover what sets them apart from the competition.

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Topics: BrandsFormation

Shop Local Spotlight: Henkle's Ace Hardware

Posted by Pam Larimore on February 6, 2019 at 8:00 AM

Shopping local provides far more benefits than a unique, personal experience. It supports the creation of local jobs, which in turn improves the local economy. It also helps promote a sense of community, as well as preserve the community itself. When customers shop local, they not only support the business, but also the people around it.

Today, we are highlighting one of the area's top local businesses: Henkle’s ACE Hardware. Even though ACE is a national brand, each branch is owned locally and provides all of the benefits of being a company that's right in town.

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Topics: Case Studies

Why Radio is a Perfect Fit for Your Legal Marketing Campaign

Posted by Pam Larimore on January 15, 2019 at 8:00 AM

When it comes to legal marketing campaigns, leads are the driving force behind their success. Think about this - more leads usually mean more potential clients for your law firm. One way to reach a large pool of prospects is by using tools that have an expansive reach. That’s where radio comes in.

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Topics: Marketing Strategy, Legal

Brandsformation Recap

Posted by Pam Larimore on December 28, 2018 at 8:00 AM

Earlier this year, more than 55 local businesses attended the BrandsFormation workshop to learn about Chuck Mefford’s 4-step system. The innovative approach is designed to help your business stand out and dominate mental real estate with your audience. They found the experience invigorating, inspiring, and left with plenty of actionable ideas for strengthening their brands.

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Topics: BrandsFormation

Connecting with the Next Generation (4 Recruitment Marketing Tips)

Posted by Pam Larimore on December 23, 2018 at 8:00 AM

Every generation gets a name, and the one that is just starting to enter the workforce is Generation Z. Born between 1995 and 2010, this generation includes 61 million people under the age of 23. It is estimated that by 2020, they will make up 20% of the workforce.

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Topics: Marketing Strategy

Pros and Cons of Going Social

Posted by Pam Larimore on November 9, 2018 at 8:00 AM

Think social media is just for teenagers? Think again. Social media usage continues to grow across all demographics. In fact, a staggering 3.1 billion people are active social media users in 2018 - that’s nearly half of the world’s total population! Not only that, but 11 new people start using social media every second, with the average American spending more than two hours per day on social media. Given these statistics, it should not come as a surprise that more companies are prioritizing social media as part of their marketing strategy.

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Topics: Social Media, Digital Marketing

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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