Four States Small Business Blog

Pam Larimore

Recent Posts

How to Allocate a Marketing Budget

Posted by Pam Larimore on June 14, 2022 at 7:00 AM

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Topics: Marketing ROI, Branding

If You're Not Blogging, You're Not on the Internet

Posted by Pam Larimore on May 24, 2022 at 7:00 AM
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Topics: Website Design

Is Your Business Using Email Marketing to Grow?

Posted by Pam Larimore on April 12, 2022 at 7:00 AM
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Topics: Integrated Marketing, Marketing Strategy, Digital Marketing

5 Tips to Boost Your Presence on the Web with Blogging

Posted by Pam Larimore on April 5, 2022 at 7:00 AM
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4 Reasons Why Celebrating Success Builds a Powerful Company Culture

Posted by Pam Larimore on January 4, 2022 at 7:00 AM
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Topics: Company Culture

3 Reasons to Use Radio Personality Endorsements in Your Marketing Campaign

Posted by Pam Larimore on September 28, 2021 at 7:00 AM
When it comes to creating an effective marketing plan, employing influencers for brand messaging continues to bring incredible ROI to businesses that use this advertising method. Below we'll explain why you should consider using local radio personality influencers in your marketing strategy. Here are three reasons to use radio personality endorsements in your marketing campaign.

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Topics: Radio Advertising, Marketing ROI, Joplin Market, Advertising

5 Things to Expect from a Local Marketing Partner

Posted by Pam Larimore on July 27, 2021 at 7:00 AM
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Topics: Integrated Marketing, Marketing Strategy, Marketing ROI, Joplin Market, Advertising

3 Benefits of Addressable GeoFencing with Direct Mail

Posted by Pam Larimore on December 21, 2020 at 8:00 AM

When it comes to making your advertising dollars go further, Zimmer Marketing has you covered! Read on to learn more about 3 key benefits of Addressable GeoFencing with Direct Mail for your business.

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Topics: Digital Marketing

How to Differentiate Your Brand with Storytelling

Posted by Pam Larimore on August 26, 2020 at 8:00 AM

Thought leadership is a type of content marketing where you draw on your company's experience, passion, and talent to answer your target audience’s most critical questions. Simply put, thought leadership means you provide the best answers to your consumer's biggest questions. 

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Topics: Branding

How Much Should You Budget For Marketing In 2020?

Posted by Pam Larimore on March 25, 2020 at 8:00 AM

Many company leaders tend to view a marketing budget as a discretionary item, liable to cuts as needed. However, such a viewpoint is ultimately self-defeating. The reality is that a marketing budget is an investment that can yield rich dividends in the near future and in the long term.

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Topics: Marketing Strategy

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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