Four States Small Business Blog

Pam Larimore

Recent Posts

4 Building Blocks for Your Marketing Bridge

Posted by Pam Larimore on December 6, 2022 at 7:00 AM
As you wrap up 2022 and move into 2023, it's important as a business owner to work out a solid marketing strategy. Although there are many tools at your disposal for creating effective business strategies, we'll share one of our favorites this week: the marketing bridge.

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Topics: Marketing Strategy

What's the Difference Between Aided and Unaided Awareness?

Posted by Pam Larimore on November 1, 2022 at 7:00 AM
The goal of any brand is to be instantly recognizable. Each year, businesses, both big and small, spend untold amounts of effort to earn a place in the minds of their target audiences. That brings up a couple of important questions. First, how can you be sure that your marketing efforts are working? And second, how can you take advantage of that knowledge? Let's explore both these questions.

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Topics: Radio Advertising, Marketing Strategy, Branding

Why Is Your Business Special?

Posted by Pam Larimore on August 16, 2022 at 7:00 AM
If you're running a small business, there's no doubt that the last few years have been a rollercoaster of unpredictable changes. And that continues now as we've seen consistent inflation highs and a slowing economy. But your business is not merely pushed along by market forces outside your control, or at least it shouldn't be. Differentiating your business from competitors in a thoughtful way will set your company up for stable growth, even through more challenging times.

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Topics: Small Business Resources, Joplin Market, BrandsFormation, Branding

How to Allocate a Marketing Budget

Posted by Pam Larimore on June 14, 2022 at 7:00 AM

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Topics: Marketing ROI, Branding

If You're Not Blogging, You're Not on the Internet

Posted by Pam Larimore on May 24, 2022 at 7:00 AM
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Topics: Website Design

Is Your Business Using Email Marketing to Grow?

Posted by Pam Larimore on April 12, 2022 at 7:00 AM
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Topics: Integrated Marketing, Marketing Strategy, Digital Marketing

5 Tips to Boost Your Presence on the Web with Blogging

Posted by Pam Larimore on April 5, 2022 at 7:00 AM
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4 Reasons Why Celebrating Success Builds a Powerful Company Culture

Posted by Pam Larimore on January 4, 2022 at 7:00 AM
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Topics: Company Culture

3 Reasons to Use Radio Personality Endorsements in Your Marketing Campaign

Posted by Pam Larimore on September 28, 2021 at 7:00 AM
When it comes to creating an effective marketing plan, employing influencers for brand messaging continues to bring incredible ROI to businesses that use this advertising method. Below we'll explain why you should consider using local radio personality influencers in your marketing strategy. Here are three reasons to use radio personality endorsements in your marketing campaign.

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Topics: Radio Advertising, Marketing ROI, Joplin Market, Advertising

5 Things to Expect from a Local Marketing Partner

Posted by Pam Larimore on July 27, 2021 at 7:00 AM
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Topics: Integrated Marketing, Marketing Strategy, Marketing ROI, Joplin Market, Advertising

Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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