Four States Small Business Blog

Pam Larimore

Recent Posts

Why Trust is Important When Choosing a Media Partner

Posted by Pam Larimore on July 31, 2019 at 8:00 AM

Like most marketers, you likely invest a lot of time and money into running effective advertising campaigns. And if you hire a media partner to manage and execute those campaigns, it’s important to choose one that will protect your advertising investment. 

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Topics: Digital Marketing

7 Things to Expect From a Full-Service Marketing Agency

Posted by Pam Larimore on July 19, 2019 at 8:00 AM

If your marketing plan doesn’t seem to be working well, it may be time for outside help. Many businesses turn to outside marketing agencies to help build new marketing plans or update their existing ones. If you are looking for help, a full-service agency is a better choice over one that specializes in a particular channel or tactic. A full-service marketing agency can handle everything from digital marketing and content creation to website development and advertising. This ensures your marketing message is cohesive and avoids problems with mixed signals.

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Topics: Marketing Strategy

4 Powerful Ways Radio Jingles Can Strengthen Your Branding

Posted by Pam Larimore on June 26, 2019 at 8:00 AM

On Christmas Eve, 1926, Wheaties took to the radio and invited America to “Try Wheaties, the best breakfast food in the land!” inventing what we now call the “radio jingle.” Through the power of the song sung by a male quartet, Wheaties soon became the best-selling breakfast cereal, and the benefits of radio jingle advertising became quite clear. In fact, jingles have been grabbing the attention of radio audiences almost since the beginning of this form of entertainment.

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Topics: Jingles

The 6 Secrets to Branding Your Business

Posted by Pam Larimore on June 21, 2019 at 8:00 AM

A business, no matter its size, needs proper branding to find marketing success. Branding your business helps increase the value of your business in the mind of your target audience, ensures people recognize your brand, and keeps your brand top of mind. For small business owners, building a brand often feels like a challenge, but with the right tools you can do this effectively. Here are six secrets you can use to brand your business.

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Topics: Marketing Strategy

Elevating Your Brand with BrandsFormation 2019

Posted by Pam Larimore on May 31, 2019 at 8:00 AM

Another BrandsFormation is in the books, with local businesses now better equipped to foster successful brands and achieve their marketing objectives.

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Topics: BrandsFormation

What to Look For in a Digital Advertising Agency

Posted by Pam Larimore on May 21, 2019 at 8:00 AM

Digital advertising agencies come in various shapes and sizes, possessing particular areas of expertise or specializations. Finding the right fit for your company and its specific advertising needs is integral to maximizing your marketing dollars and positively shaping your brand, now and into the future.

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Topics: Marketing Strategy, Digital Marketing

P&G Investing Heavily in Radio after an Absence and Trying Digital

Posted by Pam Larimore on March 8, 2019 at 8:00 AM

CPG giants like Procter & Gamble (P&G) have traditionally relied on TV advertising - and more recently, digital - to reach the maximum amount of consumers. However, a P&G executive recently revealed the company has become frustrated with “narrow digital-ad targeting” and TV can’t provide the reach they desire. As a result, many of these companies have rediscovered radio as an ideal way to reach their target audience.

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Topics: Radio Advertising, Digital Marketing

5 Reasons to Hire a Marketing Partner

Posted by Pam Larimore on March 4, 2019 at 8:00 AM

Local businesses face a number of challenges when it comes to marketing. These include limited time, limited marketing expertise and limited staff. Although these are real constraints, marketing is a critical function that should not be overlooked. By outsourcing this function to a trusted marketing partner, the business can still achieve marketing success.

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Topics: Marketing Strategy

Why BrandsFormation Stands Out from Other Branding Workshops

Posted by Pam Larimore on February 13, 2019 at 8:00 AM

Great branding is key in attracting clients, developing brand equity and fostering top-of-mind awareness. For small business owners, branding can be one of their biggest challenges. Attending a BrandsFormation workshop, however, can help businesses develop their brand and discover what sets them apart from the competition.

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Topics: BrandsFormation

Shop Local Spotlight: Henkle's Ace Hardware

Posted by Pam Larimore on February 6, 2019 at 8:00 AM

Shopping local provides far more benefits than a unique, personal experience. It supports the creation of local jobs, which in turn improves the local economy. It also helps promote a sense of community, as well as preserve the community itself. When customers shop local, they not only support the business, but also the people around it.

Today, we are highlighting one of the area's top local businesses: Henkle’s ACE Hardware. Even though ACE is a national brand, each branch is owned locally and provides all of the benefits of being a company that's right in town.

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Topics: Case Studies

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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