Four States Small Business Blog

We're now solidly into the first quarter of 2023, but there is still time to adapt your business growth and marketing plan to keep up with current trends. One such trend is the continued expansion of e-commerce in 2023. Below we will cover some updates in e-commerce and why now is the time to take advantage of them. 

Topics: Website Design, E-commerce

As you wrap up 2022 and move into 2023, it's important as a business owner to work out a solid marketing strategy. Although there are many tools at your disposal for creating effective business strategies, we'll share one of our favorites this week: the marketing bridge.

Topics: Marketing Strategy

The goal of any brand is to be instantly recognizable. Each year, businesses, both big and small, spend untold amounts of effort to earn a place in the minds of their target audiences. That brings up a couple of important questions. First, how can you be sure that your marketing efforts are working? And second, how can you take advantage of that knowledge? Let's explore both these questions.

Topics: Radio Advertising, Marketing Strategy, Branding

If you're running a small business, there's no doubt that the last few years have been a rollercoaster of unpredictable changes. And that continues now as we've seen consistent inflation highs and a slowing economy. But your business is not merely pushed along by market forces outside your control, or at least it shouldn't be. Differentiating your business from competitors in a thoughtful way will set your company up for stable growth, even through more challenging times.

Topics: Small Business Resources, Joplin Market, BrandsFormation, Branding

Topics: Marketing ROI, Branding

Topics: Website Design

Topics: Integrated Marketing, Marketing Strategy, Digital Marketing

Topics: Company Culture

When it comes to creating an effective marketing plan, employing influencers for brand messaging continues to bring incredible ROI to businesses that use this advertising method. Below we'll explain why you should consider using local radio personality influencers in your marketing strategy. Here are three reasons to use radio personality endorsements in your marketing campaign.

Topics: Radio Advertising, Marketing ROI, Joplin Market, Advertising