Four States Small Business Blog

Pam Larimore

Recent Posts

Why BrandsFormation Stands Out from Other Branding Workshops

Posted by Pam Larimore on February 13, 2019 at 8:00 AM

Great branding is key in attracting clients, developing brand equity and fostering top-of-mind awareness. For small business owners, branding can be one of their biggest challenges. Attending a BrandsFormation workshop, however, can help businesses develop their brand and discover what sets them apart from the competition.

Read More

Topics: BrandsFormation

Shop Local Spotlight: Henkle's Ace Hardware

Posted by Pam Larimore on February 6, 2019 at 8:00 AM

Shopping local provides far more benefits than a unique, personal experience. It supports the creation of local jobs, which in turn improves the local economy. It also helps promote a sense of community, as well as preserve the community itself. When customers shop local, they not only support the business, but also the people around it.

Today, we are highlighting one of the area's top local businesses: Henkle’s ACE Hardware. Even though ACE is a national brand, each branch is owned locally and provides all of the benefits of being a company that's right in town.

Read More

Topics: Case Studies

Why Radio is a Perfect Fit for Your Legal Marketing Campaign

Posted by Pam Larimore on January 15, 2019 at 8:00 AM

When it comes to legal marketing campaigns, leads are the driving force behind their success. Think about this - more leads usually mean more potential clients for your law firm. One way to reach a large pool of prospects is by using tools that have an expansive reach. That’s where radio comes in.

Read More

Topics: Marketing Strategy, Legal

Brandsformation Recap

Posted by Pam Larimore on December 28, 2018 at 8:00 AM

Earlier this year, more than 55 local businesses attended the BrandsFormation workshop to learn about Chuck Mefford’s 4-step system. The innovative approach is designed to help your business stand out and dominate mental real estate with your audience. They found the experience invigorating, inspiring, and left with plenty of actionable ideas for strengthening their brands.

Read More

Topics: BrandsFormation

Connecting with the Next Generation (4 Recruitment Marketing Tips)

Posted by Pam Larimore on December 23, 2018 at 8:00 AM

Every generation gets a name, and the one that is just starting to enter the workforce is Generation Z. Born between 1995 and 2010, this generation includes 61 million people under the age of 23. It is estimated that by 2020, they will make up 20% of the workforce.

Read More

Topics: Marketing Strategy

Pros and Cons of Going Social

Posted by Pam Larimore on November 9, 2018 at 8:00 AM

Think social media is just for teenagers? Think again. Social media usage continues to grow across all demographics. In fact, a staggering 3.1 billion people are active social media users in 2018 - that’s nearly half of the world’s total population! Not only that, but 11 new people start using social media every second, with the average American spending more than two hours per day on social media. Given these statistics, it should not come as a surprise that more companies are prioritizing social media as part of their marketing strategy.

Read More

Topics: Digital Marketing, Social Media

Harness the Power of Radio to Reach the Right Talent and Grow Relationships

Posted by Pam Larimore on October 31, 2018 at 8:00 AM

According to TalentNow, nearly 73% of employers struggle to find qualified candidates for their open job positions. This is partly due to low unemployment rates, as the national average is 4%. If you can relate, you may have already tried all the usual avenues for finding your next employees, including online job boards like Monster, Indeed and CareerBuilder. And although these boards are popular among job searchers, their one-click applications and lack of vetting can leave you sifting through an unending list of applications from unqualified candidates.

Read More

Topics: Small Business Resources, Marketing ROI

4 Things You Should Do Before You Advertise

Posted by Pam Larimore on September 25, 2018 at 8:00 AM

When it comes down to it, advertising is simply the most effective way to communicate to today’s customers. Thoughtful, high-quality advertising offers customers insights into various brands  and the variety of products available to them. Giving customers the information they need allows them to make the best decisions for themselves, in terms of finding the best quality products and services at prices they can afford.

Read More

Topics: Marketing Strategy

Digital Opportunities Are Growing (And So Are We!)

Posted by Pam Larimore on August 3, 2018 at 8:00 AM

Since the 1950s, Zimmer Radio has been creating and broadcasting free entertainment in the Four State Area, but we don't stop there! Our marketing experts stay up-to-date on the latest tactics for reaching a broad spectrum of individuals in a variety of audience segments. We are always looking for new ways to help businesses grow in the digital age. Our in-house advertising firm, Zimmer Digital Solutions, is excited to announce that we are adding a wide range of advertising solutions to our digital tool belt.

Read More

Topics: Digital Marketing

Today's Auto Shoppers Are Mobile-First. Is Your Marketing?

Posted by Pam Larimore on August 2, 2018 at 8:00 AM

Did you know that more than half of automotive internet shoppers conduct research on a mobile device? If your competitors have a fully mobile-optimized website and you do not, you are making it more difficult for consumers to purchase from your dealership. According to the 2017 J.D. Power New Autoshopper Study, over one-third of internet research time is spent on a mobile device. There is a continued upward trend as consumers of all ages become more comfortable with online research and shopping. The bar for customer experience continues to rise as retailers such as Amazon, Target and Walmart create straightforward shopping sites and mobile apps that are exceptionally easy to use.

Read More

Topics: Auto

Welcome to the Four States Small Business Blog!

We're glad you're here. 

We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

Follow Us on Social:

Subscribe to Our Weekly Newsletter

Recent Posts