Four States Small Business Blog

Zimmer Marketing Can Grow Your Roofing Business

Posted by Mark Zimmer on July 20, 2021 at 7:00 AM

Are you ready to find new clients and expand your local roofing business? Increasingly, homeowners are turning to online sources of information to find roofers and other home services. Is your roofing company competitive in the online space? Zimmer Marketing can help with the web development team. We can build, host, and manage your website and other online properties.

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Topics: Small Business Resources, Joplin Market, Website Design, Digital Marketing

Grow Your Electrical Service Business with a New Website from Zimmer Marketing

Posted by Jeannette Royle on July 13, 2021 at 7:00 AM
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Topics: Small Business Resources, Joplin Market, Website Design

Zimmer Marketing Services for HVAC Companies

Posted by Brett James on July 7, 2021 at 9:21 AM
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Topics: Small Business Resources, Digital Marketing

Why Positive Reviews Are So Important for Your Business

Posted by Melanie Gaudette on June 22, 2021 at 7:00 AM
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Topics: Small Business Resources

Harness the Power of Radio to Reach the Right Talent and Grow Relationships

Posted by Pam Larimore on October 31, 2018 at 8:00 AM

According to TalentNow, nearly 73% of employers struggle to find qualified candidates for their open job positions. This is partly due to low unemployment rates, as the national average is 4%. If you can relate, you may have already tried all the usual avenues for finding your next employees, including online job boards like Monster, Indeed and CareerBuilder. And although these boards are popular among job searchers, their one-click applications and lack of vetting can leave you sifting through an unending list of applications from unqualified candidates.

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Topics: Small Business Resources, Marketing ROI

The Ups And Downs of Word of Mouth

Posted by Kylie Davis on March 9, 2018 at 8:00 AM

Everyone understands the power of word of mouth. Your friend recommends a great brand, a family member tells you about a horrible experience with a company, or a coworker shares an awesome — or awful — customer service call. A recommendation from a friend can make a lasting impression greater than any advertisement.

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Topics: Small Business Resources, Marketing Strategy

Part 3 of 3: Key Ingredients for Small Business Success

Posted by Mark Zimmer on January 11, 2018 at 8:00 AM

And now we’ve come to the third and final installment of our series about achieving small business success by generating powerful results with their marketing. As we’ve mentioned, there’s a three-part formula necessary for producing that success, whether it’s for a nationwide advertisement or local Joplin marketing campaign: branding, a business website, and a 21-52 marketing plan. In Part 1, we took a look at branding for small businesses, and in Part 2, we discussed why you need a strong business website.

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Topics: Small Business Resources, Marketing Strategy, Marketing ROI

Why Advertise if You Can't Show ROI? 4 Steps to BrandsFormation

Posted by Chad Elliot on December 27, 2017 at 8:00 PM

Advertising is supposed to be a tool, and one that provides clear results for your business. You need to be seeing returns on your investment (ROI) for each of your advertising choices. If you aren’t, then why are you advertising? That’s just a waste of time and resources, not to mention a big waste of money!

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Topics: Small Business Resources, Marketing Strategy, Marketing ROI, BrandsFormation

Part 1 of 3: Key Ingredients for Small Business Success

Posted by Mark Zimmer on December 11, 2017 at 8:00 AM

Small business success relies on a myriad of things, but in many ways, it can be drawn into a simple formula. Truthfully, whether you have a national brand or simply want to focus on Joplin, Missouri, marketing, your company will need to focus on branding, a strong website, and a 21-52 marketing plan. We break down this theory in our latest free guide, but today’s post is the first in a series that will give an overview of each piece. We’ll start by diving into branding for small businesses.

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Topics: Small Business Resources, Marketing Strategy

Is Your Advertising Budget Too Low? Let's Break it Down

Posted by Mark Zimmer on October 23, 2017 at 8:00 AM

Budgeting can be very tough for Four State business owners. You calculate your monthly overhead including your lease and utilities, then get to work projecting product costs, labor costs, taxes, and now all of a sudden, you need an advertising budget.

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Topics: Small Business Resources, Marketing Strategy

Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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