Four States Small Business Blog

In the fast-paced business world, maintaining strong customer relationships is crucial. For local small businesses, this need is even more pressing. As competition intensifies, the ability to manage customer interactions efficiently can be a game-changer. That is where a good Customer Relationship Management (CRM) system comes into play. A CRM system acts as the backbone of your customer interactions, enabling you to store, organize, and analyze customer information in one centralized location. This is essential for several reasons.

Topics: Small Business Resources

In a difficult business environment, it is more essential than ever to have a solid branding plan. Branding allows you, as a small business owner, to take control of your messaging to maintain steady growth even during tight and uncertain economic conditions. That's why Zimmer Marketing is hosting BrandKamp this fall.

Save the Date
Tuesday, October 4th
Time: 11:30 am
Where: Joplin Holiday Inn

Topics: Small Business Resources, Marketing Strategy, BrandsFormation, Digital Marketing, Branding

As a small business owner, you've doubtless felt the crunch of the current labor market. It's hard to find qualified employees right now. Many small businesses have increased their recruitment marketing efforts as an important first step to navigating this difficult business climate. But what comes next after successfully hiring new people? Onboarding can be a taxing process and deserves some consideration and forethought. 

Topics: Small Business Resources

If you're running a small business, there's no doubt that the last few years have been a rollercoaster of unpredictable changes. And that continues now as we've seen consistent inflation highs and a slowing economy. But your business is not merely pushed along by market forces outside your control, or at least it shouldn't be. Differentiating your business from competitors in a thoughtful way will set your company up for stable growth, even through more challenging times.

Topics: Small Business Resources, Joplin Market, BrandsFormation, Branding

Topics: Small Business Resources, Radio Advertising, BrandsFormation

Zimmer Marketing is hosting   BrandKamp at the Holiday Inn in Joplin, MO, from 11:30 to 1 on October 26, 2021. Just like our last BrandKamp in April, small business marketing expert and author Chuck Mefford will offer insights and coaching on how to turn your good local business into a great local brand. And the best part? The whole event is free! Below we'll offer a preview of the topics to be addressed at BrandKamp.

Topics: Small Business Resources, BrandsFormation, Branding

 

Topics: Small Business Resources, Website Design

Are you ready to find new clients and expand your local roofing business? Increasingly, homeowners are turning to online sources of information to find roofers and other home services. Is your roofing company competitive in the online space? Zimmer Marketing can help with the web development team. We can build, host, and manage your website and other online properties.

Topics: Small Business Resources, Joplin Market, Website Design, Digital Marketing

Topics: Small Business Resources, Joplin Market, Website Design

Topics: Small Business Resources, Digital Marketing