Four States Small Business Blog

How to Use Video to Brand Your Business

Posted by Amber Ward on October 22, 2024 at 7:00 AM
For modern businesses, video is a powerful tool for brand building. Businesses can leverage social media platforms and video consumption habits to engage their audience, convey their message effectively, and create a lasting impression. Let's look at some ways you can use video to build and reinforce your brand.
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Topics: Branding, Video Production

4 Reasons Why You Should Optimize Your Video for SEO

Posted by Jeannette Royle on September 17, 2024 at 7:00 AM
Video content is a powerful marketing tool, but simply creating great videos isn’t enough. To maximize their impact, you need to optimize them for search engines. This week on the Zimmer Marketing blog, we'll cover four reasons why video SEO is crucial for your strategy.
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Topics: Website Design, Video Production

6 Keys to Creating a Marketing Video Asset Library

Posted by Brett James on July 23, 2024 at 7:48 AM
In a fast-paced digital landscape, a well-curated marketing video asset library is essential for any business looking to enhance its online presence. At Zimmer Marketing, we understand the importance of diverse video content tailored to various platforms and purposes. Here's a quick guide on creating an effective video asset library.
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Topics: Video Production

5 Marketing Next Steps for New Businesses

Posted by Melissa Little on April 23, 2024 at 7:00 AM
Following up on our   topic from last week, today, we will examine some marketing next steps for new businesses that have already established   a budget  and marketing fundamentals. At Zimmer Marketing, we're here to guide you through the essential next steps to continue your marketing journey. Let's look at five crucial mediums that can propel your business forward in today's competitive market.

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Topics: Radio Advertising, Marketing Strategy, Marketing ROI, Video Production

Is Video Marketing Right for Your Business?

Posted by Brett James on November 14, 2023 at 7:00 AM
Video marketing is a highly effective way for many businesses to grow their brands. But is video marketing the right solution for your company? Let's delve into some compelling reasons that underscore why video marketing can be a game-changer for your brand growth.

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Topics: Video Production

Reach Voters in the Four States by Partnering with Zimmer Marketing

Posted by Pam Larimore on November 7, 2023 at 7:00 AM
As we move deeper into the 2024 election cycle, it becomes ever more crucial for your campaign to reach voters with your message. Although the competition for voters' attention is fierce, Zimmer Marketing can help you successfully deliver your campaign messaging to the Four States, including Southwest, MO, Southeast, KS, and Northeast, OK. Let's delve into the reasons that make Zimmer Marketing the go-to choice for your election campaign in 2024.
 

Amplify Your Voice through Radio

In a world saturated with noise, radio remains a powerful medium to connect with voters. Zimmer Marketing owns six radio stations in the Four States, reaching 90% of voters. The cost-effectiveness of radio advertising, coupled with its broad reach, makes it a strategic choice for any campaign. Plus, Zimmer Marketing can seamlessly integrate radio campaigns with digital media, ensuring your message resonates consistently across platforms.

Zimmer Marketing Radio Stations
  • Newstalk KZRG
  • KIX 102.5
  • KISSIN 92.5
  • Classic Hits 93.9
  • Big Dog 97.9
  • The Talker
Zimmer Marketing radio stations reach 400,000+ people per month! Having access to the ears of Joplin and the surrounding communities, Zimmer Marketing provides a direct line to the people.   While TV audiences decline, radio's expansive reach remains a golden opportunity for your campaign to engage with voters effectively.
 

Boost Your Digital Outreach with a Zimmer Marketing Website

In this digital age, a compelling online presence is non-negotiable. Zimmer Marketing not only excels in radio but also builds visually appealing, fast, and modern campaign websites. Each website is 100% original, ensuring that your online platform stands out from the crowd. Hosted on our secure server, our websites offer incredible reliability and speed.
 

SEO Development for Campaigns

In the digital realm, visibility is key. Zimmer Marketing's web copywriting team specializes in search engine optimization, guaranteeing that your campaign website is not just visually appealing but also ranks well in Google's search results. Being the SEO experts in the Four States, Zimmer Marketing ensures your website is seen by potential voters when it matters most.

Get In Touch With A Marketing Consultant
 
 
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Topics: Radio Advertising, Website Design, Video Production

Does Your Website Feature Product Review Videos?

Posted by Danielle McCollum on February 14, 2023 at 7:00 AM
If you're searching for ways to improve user experience on your website, you'll be hard-pressed to find a better solution than offering high-quality video content. In particular, product review videos are some of the most effective ways to upgrade your website. Why is that? Let's take a look at some reasons.

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Topics: Video Production