Four States Small Business Blog

Introducing the New Erickson & Co. Mercantile Website!

Posted by Jeannette Royle on November 28, 2023 at 7:00 AM
Zimmer Marketing is pleased to announce the launch of a new state-of-the-art website for a wonderful local business –   Erickson & Co. Mercantile! Over the fall season, our web team worked closely with the Erickson & Co. Mercantile to create the perfect website to promote their excellent artisan products in time for the holiday season! 

This website was part of a Zimmer Marketing giveaway package that Erickson & Co. Mercantile won by garnering many votes from the Four States community! The over $15,000 giveaway package included an advanced website, logo creation, professional photography, video production, and free radio for a year on KISSIN 92.5!
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Topics: Website Design

Reach Voters in the Four States by Partnering with Zimmer Marketing

Posted by Pam Larimore on November 7, 2023 at 7:00 AM
As we move deeper into the 2024 election cycle, it becomes ever more crucial for your campaign to reach voters with your message. Although the competition for voters' attention is fierce, Zimmer Marketing can help you successfully deliver your campaign messaging to the Four States, including Southwest, MO, Southeast, KS, and Northeast, OK. Let's delve into the reasons that make Zimmer Marketing the go-to choice for your election campaign in 2024.

Amplify Your Voice through Radio

In a world saturated with noise, radio remains a powerful medium to connect with voters. Zimmer Marketing owns six radio stations in the Four States, reaching 90% of voters. The cost-effectiveness of radio advertising, coupled with its broad reach, makes it a strategic choice for any campaign. Plus, Zimmer Marketing can seamlessly integrate radio campaigns with digital media, ensuring your message resonates consistently across platforms.

Zimmer Marketing Radio Stations
  • Newstalk KZRG
  • KIX 102.5
  • KISSIN 92.5
  • Classic Hits 93.9
  • Big Dog 97.9
  • The Talker
Zimmer Marketing radio stations reach 400,000+ people per month! Having access to the ears of Joplin and the surrounding communities, Zimmer Marketing provides a direct line to the people.   While TV audiences decline, radio's expansive reach remains a golden opportunity for your campaign to engage with voters effectively.

Boost Your Digital Outreach with a Zimmer Marketing Website

In this digital age, a compelling online presence is non-negotiable. Zimmer Marketing not only excels in radio but also builds visually appealing, fast, and modern campaign websites. Each website is 100% original, ensuring that your online platform stands out from the crowd. Hosted on our secure server, our websites offer incredible reliability and speed.

SEO Development for Campaigns

In the digital realm, visibility is key. Zimmer Marketing's web copywriting team specializes in search engine optimization, guaranteeing that your campaign website is not just visually appealing but also ranks well in Google's search results. Being the SEO experts in the Four States, Zimmer Marketing ensures your website is seen by potential voters when it matters most.

Get In Touch With A Marketing Consultant
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Topics: Radio Advertising, Website Design, Video Production

6 Ways to Optimize Your Website for Voice Search

Posted by Brett James on October 24, 2023 at 7:00 AM
In a world where convenience is king, voice search is accounting for an increasing amount of internet searches,   making up a full 20% of searches in the Google app. Whether it's asking a smartphone for a good place to eat or consulting Alexa for the closest hardware store, people are increasingly relying on voice commands to get things done. So, how can you ensure your digital presence is voice-search-friendly? Here are six ways you can prepare your website to receive traffic from increasing voice searches.
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Topics: Website Design

Empower Your Website with PocketBase

Posted by Jason Dittmer on October 17, 2023 at 7:00 AM
The web team at Zimmer Marketing is continually working to push the boundaries of what is possible for business websites, to increase capabilities for smaller companies, and to improve user experience for their customers. Most recently, we've been expanding our horizon with the power of   PocketBase  as a backend for our advanced Svelte websites!

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Topics: Website Design, Digital Marketing, Online Sales

Business Website Essentials: 4 Must-Have Features for 2024

Posted by Jeannette Royle on October 10, 2023 at 7:49 AM
Continuing our series on business website essentials, this week we'll look to 2024 and some in-demand features that you should consider including in your web design. It's important to remember that your website is not a static, one-and-done business asset but should be growing and adapting to show your company in the best possible light! Let's look at four website features to have in 2024!

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Topics: Website Design

Business Website Essentials: Write Content to Satisfy User Intent

Posted by Brett James on October 3, 2023 at 7:00 AM
Last week, we started our series on business website essentials by discussing   what to put 'above the fold' on your homepage. This week, we're continuing with a look into how to develop content for your website that will help your site become visible on search engines and serve your web visitors well. We can summarize how to meet both these objectives in a single sentence:   Write content to satisfy user intent. But to better understand how to do that, let's get more specific.

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Topics: Website Design

Business Website Essentials: What to Put "Above the Fold"

Posted by Jason Dittmer on September 26, 2023 at 7:00 AM
A website is one of the most important assets your business can have. Because of it's importance, it's worth putting serious consideration into the design and content of a business website. Over the next three weeks, we will explore best practices for web layouts. 

In this first part, we will turn our focus to the area of your website most often viewed, your homepage. More specifically, we're looking at the area of the homepage that visitors can see before scrolling or taking any action on your website. In a nod to the old days of the newspaper, this area is referred to by web designers as "above the fold." Let's look at some common elements you should put near the top of your website's homepage.

Clear and Compelling Headline

The headline (or H1) is the first thing visitors see, and it should be clear, concise, and attention-grabbing. Use language that conveys your website's purpose to your audience, and include a strategic keyword for your business. It should instantly communicate what your website is about and why it matters. This will provide your web visitors a great experience and allow your website to perform better with search engines. 

Engaging Visuals

Humans are visual creatures, so use high-quality images, videos, or graphics that resonate with your content and brand. A visually appealing element can quickly draw visitors in and set the tone for your website. Consider using a hero image or video that relates to your message.

Concise and Persuasive Copy

The text accompanying your headline should be brief yet impactful. Explain your value proposition in a few sentences, highlighting the benefits of your product or service. Focus on the problem you solve or the need you fulfill, and use persuasive language to compel visitors to explore further.

Call-to-Action Buttons

Don't leave your visitors hanging; guide them toward the next step with well-placed CTAs. Whether it's "Sign Up Now," "Learn More," or "Shop Now," your CTA buttons should stand out and entice users to take action. Use contrasting colors and make them easily clickable. CTAs should be close to concise and persuasive copy to help the user understand the next step to access more information, products, or services.

Navigation Menu

Include a streamlined navigation menu that offers a clear pathway for users to explore your website. Keep it concise, with essential links such as "Home," "About Us," "Services," and "Contact" to help users find what they're looking for quickly. For mobile users, consider using a ' hamburger menu' to save space and make navigation easier.

Testimonials or Social Proof

Boost credibility and trust by showcasing testimonials or social proof above the fold. Positive feedback from satisfied customers or impressive statistics can reassure visitors that they're in the right place and encourage them to engage with your content.

Important Information

If there are critical pieces of information visitors need to know immediately, such as your contact details, operating hours, or limited-time offers, make sure they are visible above the fold. This prevents users from hunting for essential information and helps build trust.

Above the Fold on Mobile v. Desktop

When designing your website above the fold, it's important to consider various screen sizes. Most users these days use mobile devices to view your site. And these devices have a smaller above the fold area than desktop or laptop computers. Because of this, it's wise to make design choices that prioritize the experience of mobile users. Since space will be limited, it's essential that you prioritize what to put at the top of the page to both improve user experience and drive conversions.

Get Your Advanced Web Design

Zimmer Marketing's web development team is pushing the boundaries of website design and performance. Fast, visually appealing, and SEO-friendly websites are no longer the exclusive domain of multi-billion dollar companies. If you want to give your business a competitive advantage online, we're here to help.

Contact a Marketing Consultant
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Topics: Website Design

How to Interpret Your Website Data in Google Search Console: Getting Started

Posted by Jason Dittmer on August 29, 2023 at 7:30 AM
In today's digital landscape, understanding the importance of Google Search Console (GSC) and website data is crucial for any business or website owner. With the ever-increasing competition online, it has become essential to leverage data-driven insights to optimize your website's performance and improve its visibility in search engine results.

Website analytic tools comprehensively view your site's performance by tracking user behavior, engagement metrics, conversion rates, and other vital indicators. These insights help you understand what content resonates with your audience and which pages need optimization.

But to make an informed decision about enhancing your  search engine optimization (SEO)  efforts, you should harness the power of GSC. By understanding SEO metrics such as  click-through rates (CTR), search query analysis, and page impressions, you can identify opportunities to optimize your website's organic content strategy and improve user experience.

In today's blog, we delve into the importance of utilizing GSC and website data for effective SEO strategies. In addition, we'll explore how to interpret GSC data and how to take actionable steps to drive organic growth and boost your online traffic.

So, let's dive in to uncover the wealth of knowledge within GSC website data--empowering you to make informed decisions that better your website's ability to appear in  search engine results pages (SERPs)  and enhance the success of your online endeavors.

Navigating Google Search Console

A verified website URL through GSC gives property owners unique access to review specific search engine data. From the GSC dashboard, property owners can review and develop a detailed SEO strategy and track SEO effectiveness over 28 days.

Owners can navigate the various sections from the Search Console dashboard using the left-hand side menu. Each section offers valuable insights into different aspects of your website:

  • Site Performance
  • Page Indexing
  • User Experience
  • Areas of Improvement or Enhancement
  • Security Issues or Manual Actions
  • Legacy Tools and Reporting
  • Link Reporting

Performance Data Analysis

Understanding how your website performs in search engine results is crucial. By analyzing performance data in GSC, you gain valuable insight into the efficacy of your SEO efforts for a specific timeframe or type based on the following:

  • Total Number of Clicks and Impressions
  • Average Website Position
  • CTR
  • Search Query Analysis

Clicks and Impressions

The total number of clicks and impressions on your website gives you a snapshot of how much your website appears in search results and how frequently users click on your links. That data helps you gauge the visibility and clickability of your web pages.

Average Website Position
The average position indicates where your website ranks on the SERPs for specific keywords. GSC monitors those changes in rankings over time to help you assess your SEO strategies' impact and identify areas of improvement.

Click-Through Rates
CTRs are the percentage of users who click on your website links when they appear in search results. A high CTR suggests that your meta titles and descriptions are compelling and relevant to users' queries, while a low CTR may indicate room for improved optimization.

Search Query Analysis

Here, you can look closely at what keywords or phrases drive traffic to your site. The information identified in the query also generates the number of clicks and impressions to help improve your content strategy to better align with user intent.

Next Week: GSC Troubleshooting

Now that we've covered the basics of utilizing the tools in Google Search Console to make informed SEO decisions for your business website, we're ready to tackle some more advanced troubleshooting that GSC enables. Next week, we will explain how to fix problems as they arise so your website stays visible and competitive.
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Topics: Website Design

Case Study: Building Customer Confidence with Your Website

Posted by Jason Dittmer on August 8, 2023 at 7:49 AM
The website for your business is the primary marketing material you can leverage to build customer confidence in your company. Think about it like this: your website's landing page is like the resume for your business. It should be clear, concise and highlight the unique attributes of your business to build credibility with your audience. This week, we'll demonstrate how you can do this with samples from a recent web development project for   Superior Roofing & Construction LLC.

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Topics: Website Design

Why You Should Embrace Mobile-First Web Design

Posted by Jason Dittmer on May 23, 2023 at 7:00 AM
A decade ago, many websites were viewed from laptop or desktop computers. But as the smartphone became more popular, web designers began seeing the need for mobile-friendly versions of their websites. Today the transition to a smartphone-dominated internet is complete. The websites Zimmer Marketing hosts receive about 90% mobile visits. That means rather than creating mobile versions of a website designed with desktop users in mind, it is now essential to prioritize smartphone users with mobile-first web design. This week, we'll discuss the best reasons for embracing mobile-first web design. 

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Topics: Website Design