Four States Small Business Blog

How to Check and Improve Your Website Speed Through Your Web Host

Posted by Kylie Davis on January 12, 2021 at 8:00 AM

The speed that a website operates is a critically important part of any marketing strategy. It's a fact that how quickly your site opens for users has a big impact on things like buying decisions. In one study, over 70% of consumers said that the speed of a page had an important effect on whether or not they bought something. Here's some information about understanding what affects your speed and what you can do to improve it.

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Topics: Website Design

9 of the Top SEO Tools for 2021

Posted by Chad Elliot on January 1, 2021 at 8:00 AM

SEO is in a constant state of flux, as just about any digital marketing expert can attest. Google's algorithm for SEO rankings changes on a frequent basis, and new trends emerge almost daily. 

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Topics: Website Design

5 Best Practices For Improving Website Performance

Posted by Kylie Davis on December 14, 2020 at 8:00 AM

There's no doubt that having a digital presence is a must for any business that wants to stay active in the 21st century. Business owners realize the pivotal role that websites play in their overall customer base and revenue streams. This has greatly increased the need for Zimmer Marketing Missouri SEO services to craft well-designed websites with super-fast performance.

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Topics: Website Design

5 Reasons Why Your Business Must Have a Responsive Site

Posted by Chad Elliot on October 27, 2020 at 8:00 AM

Responsive website design is all about making sure your business website looks perfect on all electronic devices, including desktops, tablets, and smartphones. It's also about maximizing the speed of your website on all devices and making it incredibly easy to use for all users.

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Topics: Website Design, Digital Marketing

How to proceed with SEO for my website?

Posted by Melanie Gaudette on October 22, 2020 at 8:00 AM

Investing in SEO for your company’s website is one of the smartest things that you can do in any economy. Since the majority of a website’s traffic comes from organic searches, you’ll want to make sure that your digital real estate is ready for prime time. If you’re looking for SEO help in Missouri, you’ve come to the right place. Zimmer Marketing is a full-service, Joplin-based marketing agency that specializes in SEO campaigns, website design and development, and much more. We realize that SEO can be a little overwhelming at first glance, so we’ve listed some of our best actionable tips to get you started.

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Topics: Website Design

4 Factors Hurting Your Website Performance

Posted by Kylie Davis on March 19, 2019 at 8:00 AM

Your website plays an important role in the success of your business. It helps to turn prospects into customers by positioning your business as a dependable, trustworthy and experienced provider in your industry. However, it’s not enough to have a website. You must also ensure that it’s well-designed and optimized to drive specific actions, like clicks, downloads, sign-ups and purchases.

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Topics: Marketing Strategy, Website Design

Part 2 of 3: Key Ingredients for Small Business Success

Posted by Mark Zimmer on December 18, 2017 at 8:00 AM

Welcome to our second installment of a three-part series that takes a good look how small business owners can run successful companies and generate results with their marketing. Last time, we mentioned that every company, whether they want to run marketing in Joplin, MO, or want to run a nationwide campaign, needs to enact a three-part formula for success — branding, a strong website, and a 21-52 marketing plan. In Part 1, we reviewed branding for small businesses.

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Topics: Integrated Marketing, Marketing Strategy, Website Design

Don't Waste Your Advertising Dollars With a Bad Website

Posted by Mark Zimmer on May 18, 2017 at 8:05 AM

As a small business owner, there’s a lot to juggle and even more hats to wear. You know that a website is an important investment for your business, but that doesn’t mean you know what you need to design one. To maximize your advertising dollars and website efficacy, you need to start by knowing what makes a good website. In today’s post, we’ll discuss the elements your website needs to be successful.

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Topics: Integrated Marketing, Consumer Behavior, Website Design

Why an Updated, Optimized, and Professional Website is Critical to Your Business' Success

Posted by Mark Zimmer on April 20, 2017 at 9:05 AM

At this point, a company having a website is usually a given, but it can be easy to forget that a website is critical to your business’ success. That’s because your site is an extremely valuable tool in establishing your business’ web presence, which in turn helps to drive more business through building credibility and connecting with customers. There are three major areas of consideration to ensure your website’s success: keeping it professional, keeping it optimized, and regularly updating it. In today’s post, we’ll take a brief look at how people are using branded sites now, then provide an overview of each area.

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Topics: Small Business Resources, Integrated Marketing, Website Design

10 Ways to Know if You Need a New Website

Posted by Mark Zimmer on April 13, 2017 at 8:30 AM

First impressions matter, and there’s a good chance that the first impression many potential customers have of your company comes from visiting your website. If it’s outdated, confusing, or cluttered, they might take their business elsewhere. What’s worse is you may not even realize they’re being driven away. It’s not likely they will call you to complain about your website. They’ll just move on to one of your competitors. That means it’s up to you to periodically assess your website to determine if it’s up to date and is adequately serving the needs of your customers. We’ve put together this list of 10 signs you need a new website.

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Topics: Small Business Resources, Marketing Strategy, Website Design

Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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