Four States Small Business Blog

5 Ways to Boost Your Recruitment Marketing Efforts

Posted by Mark Zimmer on July 26, 2022 at 7:00 AM
Recruitment is a challenge for many employers right now, and as a small business owner, building a qualified and dedicated team can be daunting. But even as   the U.S. labor market continues its tumult from the disruptions of the last few years, rest assured, you can still attract qualified employees. Using tried and true recruitment marketing methods, you can make your case to good job candidates and get those applications rolling in. 

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Topics: Integrated Marketing, Marketing Strategy, Recruitment

What is Integrated Marketing?

Posted by Jeannette Royle on June 28, 2022 at 7:00 AM
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Topics: Integrated Marketing, Radio Advertising, BrandsFormation, Digital Marketing, Branding

Is Your Business Using Email Marketing to Grow?

Posted by Pam Larimore on April 12, 2022 at 7:00 AM
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Topics: Integrated Marketing, Marketing Strategy, Digital Marketing

5 Things to Expect from a Local Marketing Partner

Posted by Pam Larimore on July 27, 2021 at 7:00 AM
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Topics: Integrated Marketing, Marketing Strategy, Marketing ROI, Joplin Market, Advertising

Traditional and Digital Marketing in the Buyer's Journey

Posted by Brett James on June 15, 2021 at 7:15 AM
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Topics: Integrated Marketing, Marketing ROI

What You Need to Know About Direct Mail with Geofencing

Posted by Jeannette Royle on September 23, 2020 at 8:00 AM

Direct mail is a tried and true advertising tactic that continues to generate a strong return on investment. When combined with geofencing, direct mail advertising can have an even higher rate of success. This strategic method of advertising allows businesses a better opportunity to get their brand in front of their ideal consumer directly. Are you ready to start enhancing your direct mail marketing strategy with geofencing? Here's what you need to know. 

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Topics: Integrated Marketing

What is traditional marketing?

Posted by Jeannette Royle on April 22, 2020 at 8:00 AM

This view holds that traditional marketing is noted for its focus on product, price, place, and promotion -- the 4Ps.  These 4Ps were designed to guide marketers as they developed strategies for growth.  Some marketers are suggesting that the 4Ps be expanded to include other factors such as process and people to make the traditional 4Ps fit into a digital marketing strategy.

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Topics: Integrated Marketing, Digital Marketing, Advertising

9 Ways to Drive Traffic to Your Website

Posted by Jeannette Royle on February 19, 2020 at 8:00 AM

Do you know how to reliably get traffic? 

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Topics: Integrated Marketing, Social Media, Digital Marketing

How to Understand the Difference Between Branding and Marketing

Posted by Mark Zimmer on December 4, 2019 at 8:00 AM

One of the world’s favorite beer commercials doesn’t have much to do with beer but a lot to do with good branding.

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Topics: Integrated Marketing, Branding

Why You Need Digital and Traditional Advertising For the Best Results

Posted by Chad Elliot on June 25, 2019 at 8:00 AM

We live in a digital age, and as a result, many marketers are turning to digital advertising to reach customers where they are. However, while digital advertising is a critical piece of any marketing strategy, traditional advertising channels are still very effective at getting the word out about your business. Falling into an “either/or” way of thinking can be harmful, because you can miss valuable opportunities to reach and engage your target audience.

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Topics: Integrated Marketing, Radio Advertising, Digital Marketing

Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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