Four States Small Business Blog

Recruitment is a challenge for many employers right now, and as a small business owner, building a qualified and dedicated team can be daunting. But even as   the U.S. labor market continues its tumult from the disruptions of the last few years, rest assured, you can still attract qualified employees. Using tried and true recruitment marketing methods, you can make your case to good job candidates and get those applications rolling in. 

Topics: Integrated Marketing, Marketing Strategy, Recruitment

Topics: Integrated Marketing, Radio Advertising, BrandsFormation, Digital Marketing, Branding

Topics: Integrated Marketing, Marketing Strategy, Digital Marketing

Topics: Integrated Marketing, Marketing Strategy, Marketing ROI, Joplin Market, Advertising

Topics: Integrated Marketing, Marketing ROI

Direct mail is a tried and true advertising tactic that continues to generate a strong return on investment. When combined with geofencing, direct mail advertising can have an even higher rate of success. This strategic method of advertising allows businesses a better opportunity to get their brand in front of their ideal consumer directly. Are you ready to start enhancing your direct mail marketing strategy with geofencing? Here's what you need to know. 

Topics: Integrated Marketing

This view holds that traditional marketing is noted for its focus on product, price, place, and promotion -- the 4Ps.  These 4Ps were designed to guide marketers as they developed strategies for growth.  Some marketers are suggesting that the 4Ps be expanded to include other factors such as process and people to make the traditional 4Ps fit into a digital marketing strategy.

Topics: Integrated Marketing, Digital Marketing, Advertising

Do you know how to reliably get traffic? 

Topics: Integrated Marketing, Social Media, Digital Marketing

One of the world’s favorite beer commercials doesn’t have much to do with beer but a lot to do with good branding.

Topics: Integrated Marketing, Branding

We live in a digital age, and as a result, many marketers are turning to digital advertising to reach customers where they are. However, while digital advertising is a critical piece of any marketing strategy, traditional advertising channels are still very effective at getting the word out about your business. Falling into an “either/or” way of thinking can be harmful, because you can miss valuable opportunities to reach and engage your target audience.

Topics: Integrated Marketing, Radio Advertising, Digital Marketing