Four States Small Business Blog

What You Need to Know About Direct Mail with Geofencing

Posted by Jeannette Royle on September 23, 2020 at 8:00 AM

Direct mail is a tried and true advertising tactic that continues to generate a strong return on investment. When combined with geofencing, direct mail advertising can have an even higher rate of success. This strategic method of advertising allows businesses a better opportunity to get their brand in front of their ideal consumer directly. Are you ready to start enhancing your direct mail marketing strategy with geofencing? Here's what you need to know. 

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Topics: Integrated Marketing

What is traditional marketing?

Posted by Jeannette Royle on April 22, 2020 at 8:00 AM

This view holds that traditional marketing is noted for its focus on product, price, place, and promotion -- the 4Ps.  These 4Ps were designed to guide marketers as they developed strategies for growth.  Some marketers are suggesting that the 4Ps be expanded to include other factors such as process and people to make the traditional 4Ps fit into a digital marketing strategy.

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Topics: Integrated Marketing, Digital Marketing, Advertising

9 Ways to Drive Traffic to Your Website

Posted by Jeannette Royle on February 19, 2020 at 8:00 AM

Do you know how to reliably get traffic? 

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Topics: Integrated Marketing, Social Media, Digital Marketing

How to Understand the Difference Between Branding and Marketing

Posted by Mark Zimmer on December 4, 2019 at 8:00 AM

One of the world’s favorite beer commercials doesn’t have much to do with beer but a lot to do with good branding.

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Topics: Integrated Marketing, Branding

Why You Need Digital and Traditional Advertising For the Best Results

Posted by Chad Elliot on June 25, 2019 at 8:00 AM

We live in a digital age, and as a result, many marketers are turning to digital advertising to reach customers where they are. However, while digital advertising is a critical piece of any marketing strategy, traditional advertising channels are still very effective at getting the word out about your business. Falling into an “either/or” way of thinking can be harmful, because you can miss valuable opportunities to reach and engage your target audience.

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Topics: Integrated Marketing, Radio Advertising, Digital Marketing

Digital or Traditional? (Don’t Fall for Either/Or Thinking!)

Posted by Chad Elliot on February 28, 2018 at 8:00 AM

Putting all of your eggs in one basket can be a costly mistake for advertisers if you lack proper strategy and focus. For example, some might think all they need is traditional. Maybe radio or TV has worked before, so why complicate things by adding digital to the mix? But in reality adding digital could mean updating your website and making sure you’re following SEO best practices. On the other hand, younger marketers who gravitate primarily towards digital (it’s what they know!) are missing out on traditional opportunities.

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Topics: Integrated Marketing, Radio Advertising, Digital Marketing

6 Reasons Your Digital Marketing Might Not Be Working

Posted by Mark Zimmer on February 20, 2018 at 8:00 AM

In a recent post, we shared questions to ask to determine if your digital marketing is working or not. If you’ve had trouble answering those questions or you’re dissatisfied with the answers you came up with, there are a number of potential factors that could be at play.

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Topics: Integrated Marketing, Digital Marketing

Is Your Digital Marketing Really Working? 9 Questions to Find Out

Posted by Chad Elliot on February 19, 2018 at 8:00 AM

Digital marketing is a powerful tool for businesses of all sizes, and you’ve already taken the leap and made investments to run digital campaigns for your brand. The question is, is it working? Do you actually know how to recognize if it is or isn’t working? You need to be measuring your progress, and if you’re not, you might be wasting your money or failing to reach your true potential.

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Topics: Integrated Marketing, Marketing ROI, Digital Marketing

Part 2 of 3: Key Ingredients for Small Business Success

Posted by Mark Zimmer on December 18, 2017 at 8:00 AM

Welcome to our second installment of a three-part series that takes a good look how small business owners can run successful companies and generate results with their marketing. Last time, we mentioned that every company, whether they want to run marketing in Joplin, MO, or want to run a nationwide campaign, needs to enact a three-part formula for success — branding, a strong website, and a 21-52 marketing plan. In Part 1, we reviewed branding for small businesses.

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Topics: Integrated Marketing, Marketing Strategy, Website Design

How Radio Drives Online Search

Posted by Chad Elliot on December 14, 2017 at 8:00 AM

There are more than 63,000 searches per second on Google. Your business should be among those searched for, and radio can help make that happen.

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Topics: Integrated Marketing, Radio Advertising

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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