Four States Small Business Blog

How to Guide Your Business Through Economic Turmoil

Posted by Mark Zimmer on January 24, 2023 at 7:00 AM
It's no secret that we've been in strange economic times. The last several years have presented unprecedented challenges to businesses, especially small, midsized, and local ones. Of course, there are ways to navigate economic challenges, and some are more effective than others. Let's consider some problems and solutions to these issues.

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Topics: Marketing Strategy, BrandsFormation, Branding

The Power of Running 3 Radio Ads Per Day

Posted by Brett James on January 17, 2023 at 7:00 AM
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Topics: Radio Advertising, Marketing Strategy, BrandsFormation, Branding

Why Local Radio is Key to Small Business Marketing

Posted by Kylie Davis on November 22, 2022 at 7:00 AM
Year after year, small businesses turn to local radio for their marketing needs. But why is that? Although there are many reasons local radio is so useful for small businesses, some are more prominent than others. Let's discuss some of the chief benefits of radio and how to get the most out of it. 

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Topics: Radio Advertising, Marketing ROI, BrandsFormation

Get Clarity on Your Business Growth Plan at BrandKamp Fall 2022

Posted by Brett James on September 13, 2022 at 7:00 AM
In a difficult business environment, it is more essential than ever to have a solid branding plan. Branding allows you, as a small business owner, to take control of your messaging to maintain steady growth even during tight and uncertain economic conditions. That's why Zimmer Marketing is hosting BrandKamp this fall.

Save the Date
Tuesday, October 4th
Time: 11:30 am
Where: Joplin Holiday Inn

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Topics: Small Business Resources, Marketing Strategy, BrandsFormation, Digital Marketing, Branding

Why Is Your Business Special?

Posted by Pam Larimore on August 16, 2022 at 7:00 AM
If you're running a small business, there's no doubt that the last few years have been a rollercoaster of unpredictable changes. And that continues now as we've seen consistent inflation highs and a slowing economy. But your business is not merely pushed along by market forces outside your control, or at least it shouldn't be. Differentiating your business from competitors in a thoughtful way will set your company up for stable growth, even through more challenging times.

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Topics: Small Business Resources, Joplin Market, BrandsFormation, Branding

What is Integrated Marketing?

Posted by Jeannette Royle on June 28, 2022 at 7:00 AM
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Topics: Integrated Marketing, Radio Advertising, BrandsFormation, Digital Marketing, Branding

Why You Need to Attend BrandKamp 2022

Posted by Mark Zimmer on March 22, 2022 at 7:00 AM
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Topics: Joplin Market, BrandsFormation, Branding

How to Make Your Brand a Household Name | Anderson's Car and Tractor Case Study

Posted by Brett James on January 12, 2022 at 8:35 AM
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Topics: Small Business Resources, Radio Advertising, BrandsFormation

Prepare for a Successful 2022 with an Updated Marketing Plan

Posted by Kylie Davis on December 7, 2021 at 7:00 AM
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Topics: Marketing Strategy, Marketing ROI, BrandsFormation

4 Things to Expect When You Attend BrandKamp on October 26

Posted by Brett James on October 12, 2021 at 7:00 AM
Zimmer Marketing is hosting   BrandKamp at the Holiday Inn in Joplin, MO, from 11:30 to 1 on October 26, 2021. Just like our last BrandKamp in April, small business marketing expert and author Chuck Mefford will offer insights and coaching on how to turn your good local business into a great local brand. And the best part? The whole event is free! Below we'll offer a preview of the topics to be addressed at BrandKamp.

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Topics: Small Business Resources, BrandsFormation, Branding

Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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