Four States Small Business Blog

Why BrandsFormation Stands Out from Other Branding Workshops

Posted by Pam Larimore on February 13, 2019 at 8:00 AM

Great branding is key in attracting clients, developing brand equity and fostering top-of-mind awareness. For small business owners, branding can be one of their biggest challenges. Attending a BrandsFormation workshop, however, can help businesses develop their brand and discover what sets them apart from the competition.

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Topics: BrandsFormation

Brandsformation Recap

Posted by Pam Larimore on December 28, 2018 at 8:00 AM

Earlier this year, more than 55 local businesses attended the BrandsFormation workshop to learn about Chuck Mefford’s 4-step system. The innovative approach is designed to help your business stand out and dominate mental real estate with your audience. They found the experience invigorating, inspiring, and left with plenty of actionable ideas for strengthening their brands.

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Topics: BrandsFormation

Get Ready to Transform Your Brand at BrandsFormation!

Posted by Brett James on October 19, 2018 at 8:00 AM

Earlier this year, we partnered with branding expert Chuck Mefford to teach Four-State businesses how to develop their brand through his revolutionary BrandsFormation workshop. The overwhelming feedback we received from attendees convinced us that we need to make this event available to more businesses in our community, so we're bringing Chuck back for an encore!

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Topics: BrandsFormation

Everything You Need to Know For BrandsFormation Fall 2018

Posted by Chad Elliot on October 2, 2018 at 8:00 AM

There's an exciting event headed your way this fall - BrandsFormation 2018! After a successful event in March, we’re bringing the free educational workshop back to help even more Four State business owners develop their brand and improve their bottom lines. Scheduled for Wednesday, November 7 at 8:00 am., BrandsFormation 2018 is designed to help you transform your business from good to great.

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Topics: BrandsFormation

Fill Your Marketing Cup, One Medium at a Time

Posted by Brice Chavez on June 22, 2018 at 8:00 AM

It’s undeniable that we live in an omnichannel world where shoppers no longer distinguish between the physical and digital realms. Consumers expect to encounter brands across channels, and they’re bombarded left and right with marketing. That makes it awfully tempting for brands — especially relatively new brands and small businesses — to try to be all things to all current and potential customers across all channels.

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Topics: BrandsFormation

Joplin BrandsFormation a Hit Among Local Marketers and Business Owners

Posted by Chad Elliot on April 10, 2018 at 8:00 AM

More than 70 local businesses attended our BrandsFormation workshop earlier this month, led by business strategist and long-time Zimmer Radio, Inc. branding partner, Chuck Mefford. See what one business owner had to say about the event:

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Topics: BrandsFormation

Introducing Chuck Mefford, Creator of the 4-Step BrandsFormation System

Posted by Mark Zimmer on March 1, 2018 at 8:00 AM

We talk a lot about the importance of branding on our blog. Your brand is what helps distinguish your company, products, and services from your competitors. A strong brand creates a connection between your company and consumers, and when it becomes familiar, your brand name helps increase your customer satisfaction and loyalty.

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Topics: BrandsFormation

How Do Your Customers See Things?

Posted by Chuck Mefford on January 23, 2018 at 9:05 AM

 marketing in joplin moWhen you develop a plan for marketing in Joplin, MO, or anywhere else in the world for that matter, you’re probably ready to do a few things. You’ll define a budget, choose the right channels to advertise on, select a schedule, and lay out what you want the creative to be. You’re just forgetting one thing — how the customer sees things. That’s not necessarily the same thing as identifying your target audience, which you need to do before you select where you’re going to advertise or how to build your message.

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Topics: Marketing Strategy, BrandsFormation

Uncovering Your Difference Maker

Posted by Chuck Mefford on January 9, 2018 at 8:00 AM

There are four parts to the BrandsFormation system that will help you turn your business into a brand that’s a household name in your community—the Four States area, or beyond: Strategy, Strategy-based messaging, Consistency, and Dominant Frequency. But the real heart of the BrandsFormation system is uncovering your “difference maker.”

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Topics: BrandsFormation

Why Advertise if You Can't Show ROI? 4 Steps to BrandsFormation

Posted by Chad Elliot on December 27, 2017 at 8:00 PM

Advertising is supposed to be a tool, and one that provides clear results for your business. You need to be seeing returns on your investment (ROI) for each of your advertising choices. If you aren’t, then why are you advertising? That’s just a waste of time and resources, not to mention a big waste of money!

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Topics: Small Business Resources, Marketing Strategy, Marketing ROI, BrandsFormation

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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