Four States Small Business Blog

4 Ways to Boost Your Recruitment Marketing Efforts

Posted by Kylie Davis on March 21, 2023 at 7:00 AM
As the nationwide labor shortage continues, attracting and retaining talented employees remains critical to your company's success. Recruitment marketing makes up a larger share of your business strategy than ever. But often, it may seem like your pouring money into recruitment marketing with little success. To combat this, we'll look at some effective ways to improve your recruitment marketing efforts.

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Topics: Recruitment

Successful Business Starts with Successful Recruiting

Posted by Mark Zimmer on December 13, 2022 at 7:00 AM
A business can't run without qualified and skilled staff. Unfortunately, for many business owners, attracting and retaining recruits is more challenging than it has been in recent years and, in some cases, ever. Right now, there's very little indication that these labor market conditions will substantially change any time soon. You will have to get much more competitive at attracting talent for your business to succeed. This week, we'll offer some tips to help improve your recruitment marketing efforts.
 
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Topics: Recruitment

5 Ways to Boost Your Recruitment Marketing Efforts

Posted by Mark Zimmer on July 26, 2022 at 7:00 AM
Recruitment is a challenge for many employers right now, and as a small business owner, building a qualified and dedicated team can be daunting. But even as   the U.S. labor market continues its tumult from the disruptions of the last few years, rest assured, you can still attract qualified employees. Using tried and true recruitment marketing methods, you can make your case to good job candidates and get those applications rolling in. 

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Topics: Integrated Marketing, Marketing Strategy, Recruitment

4 Reasons Why Defining Your Company Culture is Important for Recruitment Marketing

Posted by Danielle McCollum on October 19, 2021 at 8:52 AM
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Topics: Recruitment

Recruitment Marketing in Joplin MO

Posted by Chad Elliot on December 10, 2020 at 8:00 AM

We partner with our business clients to help them reach their objectives. With over 60 years of experience, our firm has helped numerous companies change their course of business in unimaginably positive ways. Please allow us to lend our marketing expertise to your business acumen, and together we will grow your business today and far into the future.

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Topics: Recruitment

The Best Recruitment and Selection Strategies

Posted by Danielle McCollum on August 12, 2020 at 8:00 AM

Today's job market is more competitive than ever due to the abundance of people seeking employment in a relatively slim job market. Since many workers are seeking new employment opportunities, now is the ideal time to revisit your company's recruitment and selection strategies. Top candidates often stay available for just 10 days before they get hired, and you want your business to be at the top of their list of places to work. Eighty percent of HR representatives note that branding can have a huge impact on a company’s ability to attract the right candidates. By including a few best hiring practices in your recruitment strategy, you can increase your ability to attract top talent to your open positions. 

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Topics: Recruitment

What Are The Best Sources of Recruitment during COVID?

Posted by Chad Elliot on July 15, 2020 at 8:00 AM

In order to maintain your competitive advantage, your business needs high-quality team members with the skills necessary to help boost your position and improve your standing. As a result, you need to put your recruitment efforts into the avenues that are going to bring you the best results for your business. You don't just want employees for the sake of filling open roles; instead, you want to recruit top talent who can advance your business, create opportunities for innovation, and help you continue to build your position in the industry. Just what are the best avenues for recruitment? Consider some of these options. 

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Topics: Recruitment

What Are The Recruitment Best Practices?

Posted by Mark Zimmer on June 10, 2020 at 8:00 AM

Building strong best practices for recruitment is similar to building a strong sales pitch for potential customers. Your goals in both scenarios are to attract the best candidates to come on board with your company and develop long-term alliances that benefit you both. 

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Topics: Recruitment

5 Things You Need in Your Recruitment Marketing Strategy

Posted by Chad Elliot on November 15, 2019 at 8:00 AM

When it comes to making a new hire, you want to find the best possible candidate. You want an employee who not only has the experience and expertise to do their job well, but also one that fits with the rest of the team and thrives within the unit. Just making posts on job boards and other minimalist tactics just are not enough to find this superior candidate.

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Topics: Recruitment

The Perfect Media Mix to Find the Right Candidate

Posted by Mark Zimmer on September 19, 2019 at 8:00 AM

When it comes to running a successful business, talent is everything. The people you select to run your operations greatly influences how well you can reach your goals. Finding and attracting the top talent in your industry can prove quite challenging, however. But you can make the hiring process much easier by using the digital and traditional marketing landscape to your advantage. With the right media mix, you can drive talented job candidates to your business with far less effort than ever before. Here’s how to get started.

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Topics: Recruitment