Four States Small Business Blog

The Perfect Media Mix to Find the Right Candidate

Posted by Mark Zimmer on September 19, 2019 at 8:00 AM

When it comes to running a successful business, talent is everything. The people you select to run your operations greatly influences how well you can reach your goals. Finding and attracting the top talent in your industry can prove quite challenging, however. But you can make the hiring process much easier by using the digital and traditional marketing landscape to your advantage. With the right media mix, you can drive talented job candidates to your business with far less effort than ever before. Here’s how to get started.

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Topics: Recruitment

6 Recruitment Content Ideas to Help You Find Top Talent

Posted by Kylie Davis on April 23, 2019 at 8:00 AM

The journey to reach and recruit the best candidates isn’t always a straight line. Luckily, as a recruiter or HR professional, you have an arsenal of tools at your disposal to help you attract top talent, drive engagement and strengthen your employer brand. Each of these plays a unique role in reaching candidates and contributing value - be it through the immediacy of a social media platform or the extensive reach of a radio station. Let us explore a few of these content ideas so you can see how they would benefit you in your recruitment efforts.

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Topics: Recruitment

Why Employer Branding is Key to Recruiting Top Talent

Posted by Chad Elliot on January 4, 2019 at 8:00 AM

Attracting top talent can be challenging, and with today's low unemployment rate, the competition is high. Fortunately, employer branding can help your company stand out as a good place to work and improve your chances of attracting the best candidates.

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Topics: Recruitment

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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