Four States Small Business Blog

Case Study: Dogwood Hills French Bulldogs Website

Posted by Jeannette Royle on April 11, 2023 at 7:00 AM
Every once in a while, it's good to cover a topic that's more tangible than it is conceptual. So, this week, we'll be doing a case study on one of our favorite websites we created in the last year:   FrenchieBulldog.org for Dogwood Hills French Bulldogs.

Dogwood Hills French Bulldogs Scenario

When we began working with Dogood Hills, they were already running a fantastic, fine-pedigree French Bulldog breeding program. What was the catch? Although they had great referrals and excellent dogs, their online presence was limited to a Facebook page. With no website, their business opportunities, visibility, and e-commerce capabilities needed to be improved.  
 

Unique Web Design and Brand Development

The Zimmer Marketing web design team started by creating an entire Dogwood Hills branding package, with logo creation, brand colors, and open-source web fonts. Afterward, we used these elements to craft a web design that emphasized the beauty of Dogwood Hill's bulldogs and the elegant motif of blooming dogwood trees.  

Transparency & Credibility

Reputation building is essential to the success of any business, and doubly so for those that care for animals. Our website design and content creation emphasized the outstanding standards of care that Dogwood Hills maintains in three areas of the website:

Veterinary Endorsement
Dogwood Hills has a fantastic relationship with Monett Veterinary Hospital, which enthusiastically wrote an endorsement for the website. The veterinary page also features comprehensive information regarding the healthcare the Frenchies at Dogwood Hills receive.

Breeding Program Information
The about page offers detailed information on the Dogwood Hills French Bulldogs breeding program, complete with an explanation of the American Kennel Club registration process that Dogwood Hills utilizes.

Frenchie Owner Testimonials
The new website by Zimmer Marketing features over a dozen long-form testimonials by verified owners of French Bulldogs from Dogwood Hills. 

Puppy Listing System

Each puppy born at Dogwood Hills can quickly be listed on the website with all relevant information, including:
  • AKC Registration
  • Height 
  • Weight
  • Price
  • Parents
Additionally, each puppy has an attached gallery of pictures and a video!
 

Stud Dog Listing System

Every Dogwood Hills prized Frenchie stud has its own featured page. Every puppy it has sired is automatically listed beneath it.

Online Payments

Finally, every modern business website needs e-commerce capabilities.   FrenchieBulldog.org  has online payment portals for credit, debit, and PayPal.
 

Project Completion

We increased Dogwood Hills French Bulldogs' online visibility through unique web design and search-engine-optimized content creation. Additionally, our innovative dog listing solution greatly increases the ease of posting puppies for sale and maintaining accurate breeding records.

Build Your Pet Breeding Business Online

When you're ready to take your pet breeder business online, we're here to help!

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Topics: Website Design, Case Studies, E-commerce, Online Sales

Shop Local Spotlight: Henkle's Ace Hardware

Posted by Pam Larimore on February 6, 2019 at 8:00 AM

Shopping local provides far more benefits than a unique, personal experience. It supports the creation of local jobs, which in turn improves the local economy. It also helps promote a sense of community, as well as preserve the community itself. When customers shop local, they not only support the business, but also the people around it.

Today, we are highlighting one of the area's top local businesses: Henkle’s ACE Hardware. Even though ACE is a national brand, each branch is owned locally and provides all of the benefits of being a company that's right in town.

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Topics: Case Studies