Every new year brings with it changes to the business and marketing landscape. Sometimes, we see continuations of trends from previous years, and sometimes, we find the hottest new thing from last year was not quite worth all the hype. That can make keeping up with new marketing tools and techniques a bit of a strain. So, in this week's blog, we'll examine some marketing tools we believe will be necessary components to your marketing success as a small business owner in 2024.
1. Short-Form Video Marketing
Short-form videos are everywhere these days. They've moved from the exclusive Realm of TikTok to YouTube, Instagram, and beyond. While video (already the highest engagement media format online) has been a key tool for marketers for as long as broadcast TV has existed, short-form online videos have increased accessibility and engagement even more.
Why You Should Embrace Short-Form Video
Short-form videos are almost entirely intended for consumption on smartphones. Their vertical format allows for convenient viewing and allows users to get the most out of a small screen. Short-form videos are typically easier to produce than conventional marketing videos because they have short play times, and candid shots are not only normal but also expected. This allows you to build credibility with your audience with only a smartphone and a few minutes spent filming per week. Be sure to take videos of new products. And if you're a service business, only consider a project done once you've taken the before and after videos!
2. Voice Search Optimization
Since most online consumption is through smartphones, it only makes sense that the most important marketing trends for small business owners in 2024 cater to this device type. This is why, at Zimmer Marketing, we are doubling down on integrating voice search into our SEO strategies.
How to Create a Voice Optimization Strategy
As with standard SEO practices, voice search optimization involves well-placed keywords and satisfying user intent. So, what's the difference? People typically speak conversationally and ask questions when they utilize voice search features. They are also generally in a hurry and expect a quick, helpful answer. That means you should write for long-tail keywords, such as "Where can I buy healthy dog food?" And you should write the shortest answer possible that fully satisfies the searcher's need for information.
3. Data Privacy
As most commerce continues the shift online, customers are more concerned than ever about data privacy. We recommend taking a light touch with any data collection practices you employ in your marketing. As a rule, only ask for the minimum information necessary to meet your customer's needs, and reassure them that you will not sell or otherwise exploit personal info, like phone numbers or email addresses, that they may have entrusted to you.
Marketing Strategy Help from Zimmer Marketing
If you need assistance creating a marketing plan for 2024 or require help realizing a plan you've already developed, the team at Zimmer Marketing can help! We've helped hundreds of businesses across Joplin, MO, and the Four States build powerful brands and stake out a growth trajectory for their companies!
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