Four States Small Business Blog

Your business website's speed is crucial for your success since it serves as your digital storefront. So, having a fast website is non-negotiable. A slow-loading website can harm your business in several ways, impacting user experience and your search engine rankings. Here's why ensuring your website is fast enough is vital.

Topics: Website Design

Creating your first multimedia marketing campaign can feel like a daunting task, but it doesn't have to be. With the right approach and a clear strategy, you can craft a campaign that effectively reaches your audience and drives engagement. Our team at Zimmer Marketing has put together this helpful guide to help get you started on your first multimedia marketing campaign.

Topics: Integrated Marketing, Marketing Strategy, Marketing ROI, Digital Marketing

Following up on our   topic from last week, today, we will examine some marketing next steps for new businesses that have already established   a budget  and marketing fundamentals. At Zimmer Marketing, we're here to guide you through the essential next steps to continue your marketing journey. Let's look at five crucial mediums that can propel your business forward in today's competitive market.

Topics: Radio Advertising, Marketing Strategy, Marketing ROI, Video Production

Are you a business owner looking to expand your reach, attract more customers, and ultimately grow your business? If so, you're likely aware of the importance of investing in marketing. For some, $500 a month seems like enough to fuel your business's growth through marketing. But is it really? In this blog, we'll examine whether or not $500 is adequate for conducting successful marketing campaigns.

Topics: Integrated Marketing, Radio Advertising, Marketing Strategy, Marketing ROI, BrandsFormation, Digital Marketing, Advertising, Branding

Every new year brings with it changes to the business and marketing landscape. Sometimes, we see continuations of trends from previous years, and sometimes, we find the hottest new thing from last year was not quite worth all the hype. That can make keeping up with new marketing tools and techniques a bit of a strain. So, in this week's blog, we'll examine some marketing tools we believe will be necessary components to your marketing success as a small business owner in 2024.

Topics: Marketing Strategy, Marketing ROI