Four States Small Business Blog

4 Reasons Why Defining Your Company Culture is Important for Recruitment Marketing

Posted by Danielle McCollum on October 19, 2021 at 8:52 AM

recruitment marketing

At Zimmer Marketing, we want to help you attract the best employees for your business. That's what our recruitment marketing services are all about. But an often overlooked component of successful recruitment campaigns is company culture. In this blog, we will explain why defining your company culture is important for attracting quality hires. 

1. Candidates Attracted to Your Company Culture Are More Likely to Stay

The data is clear: Staff members that appreciate the company culture at their workplace are less likely to look for positions elsewhere. They also report higher levels of job satisfaction. When you're hiring, it's important to consider where you will be in six months. It's probably worth it to spend a little longer crafting your recruitment messaging to reflect the company culture. Because if the candidates you attract aren't happy in their new position, you'll be right back in recruiting mode soon. 

2. Company Culture Appeals to Candidate Emotion 

One of the central tenets of Chuck Mefford's BandsFormation marketing system that we use here at Zimmer Marketing is speaking to the heart. You see, people don't often make decisions based on purely intellectual concerns. When a business is advertising a product, they're not selling stats on a piece of paper; they should be telling their customers how that product will make them feel. Think of a car commercial when the car is shown with a happy family driving through the mountains. It's the feeling. The same is true when you're advertising a position in your company. When you talk about company culture, you're helping the candidate visualize how they will feel when they are on your team. 

3. It Gives You an Advantage Over Your Competitors 

When you emphasize your company culture during a recruitment ads campaign, you immediately gain an advantage over all the other businesses by simply publishing lists of job requirements, pay, and benefits. Instead, you are breaking through the noise and saying to those candidates, "Imagine what your life could be like when you work here." And if you have a good company culture, you will attract qualified applicants. 

4. Employees Hired Because of Company Culture Will Get Along with Your Whole Team

A harmonious workplace is a productive workplace, and the last thing you want when looking for someone to fill that open position is someone who is going to antagonize their fellow team members. If you emphasize your company culture in your recruitment marketing, you will attract people who are likely to be team players and benefit the team as a whole. And again, the more people in your company work well together, the less likely they are to leave their position.

Topics: Recruitment