Four States Small Business Blog

Danielle McCollum

Recent Posts

Take Control of Your Brand Online with Social Media Management

Posted by Danielle McCollum on October 11, 2022 at 7:00 AM
New social media platforms enter the scene each year, and the more established ones evolve. In this fast-changing environment, it can be challenging for businesses to stay competitive. However, companies that master social media outreach have a serious marketing advantage. So, how can you successfully use social media as a small business owner?

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Topics: Social Media

Does Your Marketing Plan Include OTT Video Ads?

Posted by Danielle McCollum on August 23, 2022 at 7:00 AM
Recently, we've covered the benefits of   integrated marketing plans. One tool that we briefly referenced is OTT marketing. You may have wondered what that is and how it might be useful to your business, so this week we'll dig deeper into over-the-top video ads.

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Topics: Digital Marketing

How Zimmer Marketing Gets to Know New Clients

Posted by Danielle McCollum on August 9, 2022 at 7:00 AM
We're sincerely grateful for the opportunity to work with small businesses around the four states. A great deal of satisfaction is involved in helping local companies effectively market their excellent goods and services. If you've ever wondered what working with Zimmer Marketing to promote your business is like, you'll have a complete picture by the end of this blog.

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Topics: Team Zimmer

The 3 Phases of Building a Website: Content Creation

Posted by Danielle McCollum on April 26, 2022 at 7:00 AM
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Topics: Website Design

Radio Advertising Case Study: Windows and More

Posted by Danielle McCollum on February 22, 2022 at 7:00 AM
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Topics: Radio Advertising, Branding

How Will Google's Upcoming Ban On 3rd Party Cookies Effect My Marketing Plan?

Posted by Danielle McCollum on December 21, 2021 at 7:00 AM
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Topics: Marketing ROI, Digital Marketing

4 Reasons Why Defining Your Company Culture is Important for Recruitment Marketing

Posted by Danielle McCollum on October 19, 2021 at 8:52 AM
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Topics: Recruitment

Employee Spotlight: Get to know Melanie Gaudette

Posted by Danielle McCollum on October 19, 2020 at 8:00 AM
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Topics: Team Zimmer

Balancing Digital with Traditional Marketing

Posted by Danielle McCollum on October 15, 2020 at 8:00 AM

In today's world, it seems everyone is glued to the latest technology for everything. Many businesses think because our heads are stuck in computers and smartphones, we would react to marketing in the digital form. This might not be true. If you don't have a nice balance between digital and radio marketing, you could be losing potential customers.

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Topics: Marketing Strategy, Digital Marketing

Optimizing Your "About Us" Page with Storytelling

Posted by Danielle McCollum on September 16, 2020 at 8:00 AM

An effective About Us page is incredibly important for your business. It's one of the first places consumers check when they want to know more about your business: who you are, what you can do for them, and what's important to you as a business. It can be tough to figure out what to include when you need to explain everything about your company in one page. 

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Topics: Branding

Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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