Four States Small Business Blog

Danielle McCollum

Recent Posts

Why Your Business Should Have a Library of Digital Assets

Posted by Danielle McCollum on April 18, 2023 at 7:00 AM
Digital assets are one of the most essential parts of any branding plan. They help you build and reinforce your brand in online and certain offline spaces. Digital assets are also some of the most versatile and easy-to-distribute resources your business can own. Given all that, building a library of digital resources for your brand makes sense. 

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Building Your Brand with Graphic Design

Posted by Danielle McCollum on April 4, 2023 at 7:00 AM
Graphic design is a frequent topic of discussion in businesses everywhere. Most of the time, when people think about graphic design for business, they think of logos. However, while your logo is essential to your business identity, graphic design should be central to your company's brand identity in many other ways. 
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Does Your Website Feature Product Review Videos?

Posted by Danielle McCollum on February 14, 2023 at 7:00 AM
If you're searching for ways to improve user experience on your website, you'll be hard-pressed to find a better solution than offering high-quality video content. In particular, product review videos are some of the most effective ways to upgrade your website. Why is that? Let's take a look at some reasons.

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Topics: Video Production

Take Control of Your Brand Online with Social Media Management

Posted by Danielle McCollum on October 11, 2022 at 7:00 AM
New social media platforms enter the scene each year, and the more established ones evolve. In this fast-changing environment, it can be challenging for businesses to stay competitive. However, companies that master social media outreach have a serious marketing advantage. So, how can you successfully use social media as a small business owner?

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Topics: Social Media

Does Your Marketing Plan Include OTT Video Ads?

Posted by Danielle McCollum on August 23, 2022 at 7:00 AM
Recently, we've covered the benefits of   integrated marketing plans. One tool that we briefly referenced is OTT marketing. You may have wondered what that is and how it might be useful to your business, so this week we'll dig deeper into over-the-top video ads.

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Topics: Digital Marketing

How Zimmer Marketing Gets to Know New Clients

Posted by Danielle McCollum on August 9, 2022 at 7:00 AM
We're sincerely grateful for the opportunity to work with small businesses around the four states. A great deal of satisfaction is involved in helping local companies effectively market their excellent goods and services. If you've ever wondered what working with Zimmer Marketing to promote your business is like, you'll have a complete picture by the end of this blog.

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Topics: Team Zimmer

The 3 Phases of Building a Website: Content Creation

Posted by Danielle McCollum on April 26, 2022 at 7:00 AM
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Topics: Website Design

Radio Advertising Case Study: Windows and More

Posted by Danielle McCollum on February 22, 2022 at 7:00 AM
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Topics: Radio Advertising, Branding

How Will Google's Upcoming Ban On 3rd Party Cookies Effect My Marketing Plan?

Posted by Danielle McCollum on December 21, 2021 at 7:00 AM
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Topics: Marketing ROI, Digital Marketing

4 Reasons Why Defining Your Company Culture is Important for Recruitment Marketing

Posted by Danielle McCollum on October 19, 2021 at 8:52 AM
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Topics: Recruitment