Four States Small Business Blog

Danielle McCollum

Recent Posts

Optimizing Your "About Us" Page with Storytelling

Posted by Danielle McCollum on September 16, 2020 at 8:00 AM

An effective About Us page is incredibly important for your business. It's one of the first places consumers check when they want to know more about your business: who you are, what you can do for them, and what's important to you as a business. It can be tough to figure out what to include when you need to explain everything about your company in one page. 

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Topics: Branding

Step by Step to Claiming Your Google My Business

Posted by Danielle McCollum on September 14, 2020 at 8:00 AM

Technology has greatly changed the way businesses operate. Having an online presence is more important than ever. This is because the whole world has been transformed into a global village – thanks to the internet.

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Topics: Digital Marketing

Employee Spotlight: Get to know Kaylee Cole

Posted by Danielle McCollum on August 28, 2020 at 11:57 AM
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Topics: Team Zimmer

The Best Recruitment and Selection Strategies

Posted by Danielle McCollum on August 12, 2020 at 8:00 AM

Today's job market is more competitive than ever due to the abundance of people seeking employment in a relatively slim job market. Since many workers are seeking new employment opportunities, now is the ideal time to revisit your company's recruitment and selection strategies. Top candidates often stay available for just 10 days before they get hired, and you want your business to be at the top of their list of places to work. Eighty percent of HR representatives note that branding can have a huge impact on a company’s ability to attract the right candidates. By including a few best hiring practices in your recruitment strategy, you can increase your ability to attract top talent to your open positions. 

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Topics: Recruitment

Employee Spotlight: Get to know Michael Johnson

Posted by Danielle McCollum on August 7, 2020 at 11:05 AM
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Topics: Team Zimmer

Employee Spotlight: Get to know Danielle McCollum

Posted by Danielle McCollum on July 24, 2020 at 8:30 AM

 

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Topics: Team Zimmer

7 Ways Your Joplin Area Business Can Survive During Times of Uncertainty

Posted by Danielle McCollum on June 12, 2020 at 8:00 AM

Whether you are being impacted by the COVID-19 pandemic or some other unexpected situation, your business can remain relevant and profitable. You can still be successful. You just need to be sure to utilize the tried and true approaches known to work. 

Check out these seven ways your business can survive when you are dealing with uncertain times. These are suggestions all Joplin business owners should take to heart. 

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Topics: Marketing Strategy

What are the best practices of B2B Marketing? Part 1

Posted by Danielle McCollum on May 13, 2020 at 8:00 AM

Twenty years ago, B2B marketing meant cold calls and constant prospecting. It was a long and costly process. But the advance of the internet has changed how businesses market to each other, and thank goodness for that! 

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Topics: Marketing Strategy

Is advertising for small businesses on Facebook really worth it anymore?

Posted by Danielle McCollum on January 29, 2020 at 8:00 AM

Most businesses do not believe they get a good ROI from using Facebook lead ads. 62% of businesses using paid ads on Facebook report it didn’t work to their satisfaction.

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Topics: Digital Marketing

What is Reputation Management? 6 Things You Need to Know

Posted by Danielle McCollum on November 19, 2019 at 8:00 AM

Although businesses spend billions of dollars each year on advertising campaigns, the most important type of marketing costs nothing at all. Word of mouth marketing is so valuable that nearly two-thirds of marketing executives believe that it’s the most effective marketing medium in existence. 

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Topics: Digital Marketing

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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