Four States Small Business Blog

Danielle McCollum

Recent Posts

The 3 Phases of Building a Website: Content Creation

Posted by Danielle McCollum on April 26, 2022 at 7:00 AM
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Topics: Website Design

Radio Advertising Case Study: Windows and More

Posted by Danielle McCollum on February 22, 2022 at 7:00 AM
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Topics: Radio Advertising, Branding

How Will Google's Upcoming Ban On 3rd Party Cookies Effect My Marketing Plan?

Posted by Danielle McCollum on December 21, 2021 at 7:00 AM
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Topics: Marketing ROI, Digital Marketing

4 Reasons Why Defining Your Company Culture is Important for Recruitment Marketing

Posted by Danielle McCollum on October 19, 2021 at 8:52 AM
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Topics: Recruitment

Employee Spotlight: Get to know Melanie Gaudette

Posted by Danielle McCollum on October 19, 2020 at 8:00 AM
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Topics: Team Zimmer

Balancing Digital with Traditional Marketing

Posted by Danielle McCollum on October 15, 2020 at 8:00 AM

In today's world, it seems everyone is glued to the latest technology for everything. Many businesses think because our heads are stuck in computers and smartphones, we would react to marketing in the digital form. This might not be true. If you don't have a nice balance between digital and radio marketing, you could be losing potential customers.

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Topics: Marketing Strategy, Digital Marketing

Optimizing Your "About Us" Page with Storytelling

Posted by Danielle McCollum on September 16, 2020 at 8:00 AM

An effective About Us page is incredibly important for your business. It's one of the first places consumers check when they want to know more about your business: who you are, what you can do for them, and what's important to you as a business. It can be tough to figure out what to include when you need to explain everything about your company in one page. 

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Topics: Branding

Step by Step to Claiming Your Google My Business

Posted by Danielle McCollum on September 14, 2020 at 8:00 AM

Technology has greatly changed the way businesses operate. Having an online presence is more important than ever. This is because the whole world has been transformed into a global village – thanks to the internet.

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Topics: Digital Marketing

Employee Spotlight: Get to know Kaylee Cole

Posted by Danielle McCollum on August 28, 2020 at 11:57 AM
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Topics: Team Zimmer

The Best Recruitment and Selection Strategies

Posted by Danielle McCollum on August 12, 2020 at 8:00 AM

Today's job market is more competitive than ever due to the abundance of people seeking employment in a relatively slim job market. Since many workers are seeking new employment opportunities, now is the ideal time to revisit your company's recruitment and selection strategies. Top candidates often stay available for just 10 days before they get hired, and you want your business to be at the top of their list of places to work. Eighty percent of HR representatives note that branding can have a huge impact on a company’s ability to attract the right candidates. By including a few best hiring practices in your recruitment strategy, you can increase your ability to attract top talent to your open positions. 

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Topics: Recruitment

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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