Four States Small Business Blog

Danielle McCollum

Recent Posts

7 Ways Your Joplin Area Business Can Survive During Times of Uncertainty

Posted by Danielle McCollum on June 12, 2020 at 8:00 AM

Whether you are being impacted by the COVID-19 pandemic or some other unexpected situation, your business can remain relevant and profitable. You can still be successful. You just need to be sure to utilize the tried and true approaches known to work. 

Check out these seven ways your business can survive when you are dealing with uncertain times. These are suggestions all Joplin business owners should take to heart. 

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Topics: Marketing Strategy

What are the best practices of B2B Marketing? Part 1

Posted by Danielle McCollum on May 13, 2020 at 8:00 AM

Twenty years ago, B2B marketing meant cold calls and constant prospecting. It was a long and costly process. But the advance of the internet has changed how businesses market to each other, and thank goodness for that! 

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Topics: Marketing Strategy

Is advertising for small businesses on Facebook really worth it anymore?

Posted by Danielle McCollum on January 29, 2020 at 8:00 AM

Most businesses do not believe they get a good ROI from using Facebook lead ads. 62% of businesses using paid ads on Facebook report it didn’t work to their satisfaction.

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Topics: Digital Marketing

What is Reputation Management? 6 Things You Need to Know

Posted by Danielle McCollum on November 19, 2019 at 8:00 AM

Although businesses spend billions of dollars each year on advertising campaigns, the most important type of marketing costs nothing at all. Word of mouth marketing is so valuable that nearly two-thirds of marketing executives believe that it’s the most effective marketing medium in existence. 

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Topics: Digital Marketing

Zimmer Cares: Boys & Girls Clubs of Southwest Missouri

Posted by Danielle McCollum on October 22, 2019 at 8:00 AM

Non-profit organizations are committed to serving and improving the local community, but marketing is often a major challenge. To help support their missions, the Zimmer Cares program provides free marketing services to one non-profit organization each quarter that was selected by Four States listeners. This allows the organizations, which often struggle to get their message out, to benefit from the power of the radio group's reach and advertising skill. Such a boost can make it easier for a non-profit to reach a larger group of listeners and increase community awareness.

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Topics: Zimmer Cares

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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