Four States Small Business Blog

5 Marketing Next Steps for New Businesses

Posted by Melissa Little on April 23, 2024 at 7:00 AM
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5 next steps in small business marketing
Following up on our topic from last week, today, we will examine some marketing next steps for new businesses that have already established a budget and marketing fundamentals. At Zimmer Marketing, we're here to guide you through the essential next steps to continue your marketing journey. Let's look at five crucial mediums that can propel your business forward in today's competitive market.

1. Radio Advertising

Radio advertising remains a proven and effective way to reach a wide audience. With its ability to target specific demographics and regions, radio allows you to connect with potential customers on a personal level. Radio ads should tell a story that connects with your target audience while reinforcing your brand message. Opting to have a radio jingle written for your company is an especially powerful way of reinforcing your brand identity.

2. Search Engine Marketing

Having a strong online presence is non-negotiable. In addition to an already effective SEO strategy, Search Engine Marketing (SEM) enables you to increase your visibility on platforms like Google through paid advertising. By strategically bidding on keywords related to your business, you can ensure that your website appears at the top of search results when potential customers are actively seeking your products or services. Utilize your targeted keyword research from your SEO and write compelling ad copy to maximize the impact of your SEM campaigns.

3. Digital Display Advertising

In a visually-driven world, display advertising offers a powerful way to capture attention and drive brand awareness. Whether it's banner ads on websites, interactive multimedia ads, or even targeted remarketing campaigns, the possibilities are endless. Leverage eye-catching visuals and persuasive messaging to encourage your audience to take action. With precise targeting options available, display advertising allows you to reach the right people at the right time, boosting your chances of conversion.

4. Video Marketing

Video generates more engagement than other forms of online content and for good reason. From captivating storytelling to informative product demonstrations, video marketing enables you to convey your brand's message in a compelling and memorable way. Whether it's through social media platforms, your website, or video-sharing sites like YouTube, embrace the power of video to showcase your products or services, humanize your brand, and forge deeper connections with your audience.

5. Social Media Marketing

Social media is an indispensable tool for businesses of all sizes. Whether you're on Instagram, X (Twitter), or LinkedIn, social media marketing offers opportunities to engage with your audience, build brand loyalty, and drive conversions. Create a cohesive social media strategy that brand identity and supports your other marketing methods. From compelling content creation to community engagement, harness the full potential of social media to propel your business forward.

Start Advertising with Zimmer Marketing

If you need expert guidance in preparing a marketing plan and setting a budget, Zimmer Marketing would love to partner with you! We have helped hundreds of businesses across the Four States conduct successful marketing with custom web design, radio, and digital campaigns!

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Topics: Radio Advertising, Marketing Strategy, Marketing ROI, Video Production