The journey to reach and recruit the best candidates isn’t always a straight line. Luckily, as a recruiter or HR professional, you have an arsenal of tools at your disposal to help you attract top talent, drive engagement and strengthen your employer brand. Each of these plays a unique role in reaching candidates and contributing value - be it through the immediacy of a social media platform or the extensive reach of a radio station. Let us explore a few of these content ideas so you can see how they would benefit you in your recruitment efforts.

1. Infographics

Infographics are effective because they are the best of both worlds - they combine useful facts and data with colorful, eye-catching graphics. In other words, they provide valuable information in a digestible way.

They can also be useful additions to your recruitment toolbox because they can be distributed through social media, websites, digital ads, email and even print. When using infographics in the recruitment process, you can outline your company’s onboarding process to help manage candidates’ expectations or cover the top benefits you offer to further attract the best talent. They provide a great opportunity to share important company information in an engaging way.

2. Ads

Whether you use radio or digital advertising (or a combination of both), ads are an excellent way to reach and engage with top candidates. While they are great for building awareness and driving action, ads also allow exceptional targeting to help you hone in on the ideal candidate for your role.

When running ads, be sure to use creative, messaging and calls-to-action (CTAs) that align with your employer brand. Incorporate your values, company culture, brand personality and even employee testimonials to help put your company in a positive light.

3. Quizzes

Quizzes are another effective way to attract top candidates, as they encourage interaction and increase engagement. A simple idea is to create five to 10 simple questions that will help your candidates determine if they are a good fit for your open position and/or company culture. If a candidate gets a positive result, he or she may be encouraged to learn more.

4. Video

Video is another recruitment content idea that can attract top candidates. Statistics reported by Talent Lyft show that using video in recruiting can boost the number of applicants and increase candidate quality. In fact, job postings with videos have a 34% greater application rate. More important, video can help candidates determine if they will be a good cultural fit before applying for the role.

If you’re interested in using video, below are a few ideas:

• Present employer brand
• Provide an office tour
• Showcase employees and company culture
• Explain your hiring process
• Communicate with candidates

5. Blog Posts

A blog can be a highly effective recruiting tool for your company. You can discuss important events, milestones, employee initiatives and other information that would be helpful for potential candidates when researching your company. Blog content will also help boost your SEO and make it easier for qualified candidates to learn about your business while browsing online. For even better results, you can combine a blog post with video, infographics and other visual elements - making it easier to scan and retain the information.

6. Visual Content

VIsual content (like photos, illustrations, memes, etc.) is an excellent tool to help you in recruiting. You can utilize this content anywhere - from social media posts and blog posts to emails. The visual content will immediately draw the eye and can encourage a potential candidate to reach out to you and/or apply. It can also help to humanize your brand, allowing you to show off your personality in a fun, engaging way.

Today it is vital to create and share a variety of content to attract and engage potential candidates. If you’re interested in taking your recruitment efforts to the next level, reach out to our team at Zimmer Marketing. Our recruitment services can help you meet your goals in hiring the best employees for your business.