Four States Small Business Blog

Kylie Davis

Recent Posts

How to Build an Integrated Marketing Strategy

Posted by Kylie Davis on June 19, 2019 at 8:00 AM

Businesses who have an integrated marketing strategy have an opportunity to expand their reach, achieve greater brand visibility and deliver clear and consistent messaging. Despite those benefits, nearly 40% of marketers have limited or no integration strategy at all.

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Topics: Marketing Strategy

The Best Digital Advertising Agencies Have These 7 Things in Common

Posted by Kylie Davis on June 13, 2019 at 8:00 AM

Choosing the right digital advertising agency to manage and execute your company’s digital ad strategy is not a simple task. You must carefully consider each option to find a partner that can help you achieve your marketing goals. Hire an effective, skilled agency, and your marketing efforts will be successful, driving new customers to your company. Select an ineffective agency, and you will likely waste time, money, and effort on your digital marketing goals.

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Topics: Marketing Strategy, Digital Marketing

What is Geotargeting and How Does It Work

Posted by Kylie Davis on May 29, 2019 at 8:00 AM

In today’s buying landscape, there is always something new and exciting to catch a customer’s attention. Therefore, for long-term success, marketers must leverage new, innovative tactics to reach and connect with their audience. That’s where geotargeting comes in.

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Topics: Digital Marketing

5 Ways Mixing Radio and Digital Advertising Will Boost Results

Posted by Kylie Davis on May 8, 2019 at 8:00 AM

Considering that 93 percent of Americans over the age of 18 listen to the radio each week and that 90 percent of Americans use the internet, the potential power of radio and digital advertising becomes clear. Although each strategy can independently help you reach your marketing goals, bringing them together allows you to accelerate your success and boost your ROI. If you want to reach new heights in your marketing, see what you can accomplish when you bring these two powerful advertising platforms together.

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Topics: Radio Advertising, Digital Marketing

The Major Role Radio Plays in the Customer Journey

Posted by Kylie Davis on April 30, 2019 at 8:00 AM

When purchasing a product or service, customers undergo a process that takes them from the identification of a problem to the acquisition of a solution called the customer journey, or buying funnel. By using the customer journey to guide your marketing program, you can provide the support your customers need throughout every phase of the buying process.

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Topics: Radio Advertising, Marketing Strategy

6 Recruitment Content Ideas to Help You Find Top Talent

Posted by Kylie Davis on April 23, 2019 at 8:00 AM

The journey to reach and recruit the best candidates isn’t always a straight line. Luckily, as a recruiter or HR professional, you have an arsenal of tools at your disposal to help you attract top talent, drive engagement and strengthen your employer brand. Each of these plays a unique role in reaching candidates and contributing value - be it through the immediacy of a social media platform or the extensive reach of a radio station. Let us explore a few of these content ideas so you can see how they would benefit you in your recruitment efforts.

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Topics: Recruitment

Simple Guide to Native Advertising

Posted by Kylie Davis on April 16, 2019 at 8:00 AM

Digital ads can be found almost anywhere online - while browsing social media, conducting a Google search or even engaging with your favorite app or mobile game. Digital ads are now a part of life; however 91% of people say ads are more intrusive today than 2-3 years ago.

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Topics: Digital Marketing

4 Factors Hurting Your Website Performance

Posted by Kylie Davis on March 19, 2019 at 8:00 AM

Your website plays an important role in the success of your business. It helps to turn prospects into customers by positioning your business as a dependable, trustworthy and experienced provider in your industry. However, it’s not enough to have a website. You must also ensure that it’s well-designed and optimized to drive specific actions, like clicks, downloads, sign-ups and purchases.

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Topics: Marketing Strategy, Website Design

Pairing Radio and Digital to Boost Advertising Results

Posted by Kylie Davis on February 25, 2019 at 8:00 AM

Are you looking to build awareness, spark engagement or even drive sales for your brand? If so, an integrated advertising approach that pairs radio and digital can work well in helping you achieve your goal.

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Topics: Marketing Strategy, Digital Marketing

How Radio Personalities Extend Their Influence Off-Air

Posted by Kylie Davis on February 22, 2019 at 8:00 AM

Radio personalities have a ton of influence among their listeners, which can be leveraged beyond radio to help businesses reach and engage their target audience. To date, 56% of all radio listeners state that the on-air talent is the main reason they tune in. Additionally, 8 out of 10 listeners say they would consider trying something their favorite radio personality recommended.

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Topics: Radio Advertising, Marketing Strategy

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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