Four States Small Business Blog

Kylie Davis

Recent Posts

Web Analytics: How to Measure the Effectiveness of Your Website

Posted by Kylie Davis on August 13, 2019 at 8:00 AM

A well-designed and functional website serves as the backbone of your business, allowing you to take your marketing efforts to great heights. Websites give target customers a place to land and interact with your brand as they move through the buyer’s journey. So, without an updated, optimized, and professional website in place, you could miss out on the chance to connect with your target audience and convert visitors into leads.

Read More

Topics: Marketing Strategy, Digital Marketing

How to Allocate Your Marketing Budget to Drive Growth

Posted by Kylie Davis on August 5, 2019 at 8:00 AM

Allocating your marketing budget to increase value and maximize your return on investment (ROI) is key to achieving marketing success. Why? It enables you to prioritize campaigns, invest in the most effective channels and tactics and build a marketing strategy that delivers clear results.

Read More

Topics: Marketing Strategy

How to Build a Winning Digital Branding Strategy

Posted by Kylie Davis on July 25, 2019 at 8:00 AM

Before you start building a winning digital branding strategy, let’s start with the basics – what is a digital branding strategy, and why is it important?

Read More

Topics: Marketing Strategy, Digital Marketing

First Radio Spot? 6 Things You Need to Know

Posted by Kylie Davis on July 10, 2019 at 8:00 AM

Radio advertising is far from “dead.” In fact, radio advertising continues to bring a high 12:1 return on investment, and more than 71.6 million Millennials alone use the radio on a monthly basis. Even more, radio personalities have tremendous influence, with 8 out of 10 listeners indicating they would consider trying something their favorite radio personality recommended. 

Read More

Topics: Radio Advertising

How to Allocate Your Digital Marketing Budget

Posted by Kylie Davis on July 2, 2019 at 8:00 AM

With the number of digital marketing techniques currently available to businesses, it can be tempting to spread your budget thin by launching campaigns through every channel. However, true success comes when marketers take a strategic approach to allocating their budget to ensure funds are spent properly.

Read More

Topics: Digital Marketing

How to Build an Integrated Marketing Strategy

Posted by Kylie Davis on June 19, 2019 at 8:00 AM

Businesses who have an integrated marketing strategy have an opportunity to expand their reach, achieve greater brand visibility and deliver clear and consistent messaging. Despite those benefits, nearly 40% of marketers have limited or no integration strategy at all.

Read More

Topics: Marketing Strategy

The Best Digital Advertising Agencies Have These 7 Things in Common

Posted by Kylie Davis on June 13, 2019 at 8:00 AM

Choosing the right digital advertising agency to manage and execute your company’s digital ad strategy is not a simple task. You must carefully consider each option to find a partner that can help you achieve your marketing goals. Hire an effective, skilled agency, and your marketing efforts will be successful, driving new customers to your company. Select an ineffective agency, and you will likely waste time, money, and effort on your digital marketing goals.

Read More

Topics: Marketing Strategy, Digital Marketing

What is Geotargeting and How Does It Work

Posted by Kylie Davis on May 29, 2019 at 8:00 AM

In today’s buying landscape, there is always something new and exciting to catch a customer’s attention. Therefore, for long-term success, marketers must leverage new, innovative tactics to reach and connect with their audience. That’s where geotargeting comes in.

Read More

Topics: Digital Marketing

5 Ways Mixing Radio and Digital Advertising Will Boost Results

Posted by Kylie Davis on May 8, 2019 at 8:00 AM

Considering that 93 percent of Americans over the age of 18 listen to the radio each week and that 90 percent of Americans use the internet, the potential power of radio and digital advertising becomes clear. Although each strategy can independently help you reach your marketing goals, bringing them together allows you to accelerate your success and boost your ROI. If you want to reach new heights in your marketing, see what you can accomplish when you bring these two powerful advertising platforms together.

Read More

Topics: Radio Advertising, Digital Marketing

The Major Role Radio Plays in the Customer Journey

Posted by Kylie Davis on April 30, 2019 at 8:00 AM

When purchasing a product or service, customers undergo a process that takes them from the identification of a problem to the acquisition of a solution called the customer journey, or buying funnel. By using the customer journey to guide your marketing program, you can provide the support your customers need throughout every phase of the buying process.

Read More

Topics: Radio Advertising, Marketing Strategy

Welcome to the Four States Small Business Blog!

We're glad you're here. 

We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

Follow Us on Social:

Subscribe to Our Weekly Newsletter

Recent Posts