Four States Small Business Blog

Kylie Davis

Recent Posts

The Power of Patient Reviews for Your Dental Practice

Posted by Kylie Davis on February 11, 2019 at 8:00 AM

We live in a world where individuals crave convenience – especially when looking for services. And they often look to reviews for simple guidance that help them make smarter buying decisions. In fact, 85% of consumers trust online reviews as much as recommendations from a friend or family member, while 73% of them have more trust in a local business with positive reviews. Negative reviews are just as impactful, as 94% of customers say an online review has convinced them to avoid a business.

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Topics: Health/Medical

Why Combining Radio and Digital Equals Success for Auto Repair Shops

Posted by Kylie Davis on January 22, 2019 at 8:00 AM

The auto repair industry is currently thriving in the United States. The industry has grown by 2.6% over the past five years, reaching a revenue of $67 billion in 2018. This is primarily due to the average length of car ownership for new and used vehicles, which has increased 60% in the last 10 years - leading to more auto repairs. In addition, 75% of repairs and maintenance completed on vehicles is done at independent automotive shops, in comparison to 25% that is done at dealerships.

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Topics: Auto, Digital Marketing, Radio Advertising

5 Top Elements of an Effective Law Firm Website

Posted by Kylie Davis on January 8, 2019 at 8:00 AM

Your law firm website plays a critical role in attracting leads and converting them into paying clients. In fact, a professional, well-designed website can help you boost your credibility, build trust with prospects and serve as a lead generation tool - which can lead to increased clients.

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Topics: Legal, Digital Marketing

What's Trending in 2018 for eye care professionals (ECPs) (and How to Position Your Practice for 2019)

Posted by Kylie Davis on December 27, 2018 at 8:00 AM

The eye care industry is in good shape, partly due to the fact that as people age they are more likely to need vision correction. In fact, 86% ofAmericans over age 45 rely on it. What’s more, independent optometrists are experiencing an annual growth rate of 2.8%, while ophthalmologists are enjoying a 4-5% rate of growth. Combined with opticians, eye care professionals (ECPs) represent a $40 billion market, with steady growth being predicted throughout the next decade.

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Topics: Health/Medical

The Role of Social Media in an Auto Repair Shop

Posted by Kylie Davis on December 19, 2018 at 8:00 AM

Attracting new customers is a challenge for any business, but it can be especially hard for auto repair shops. Although 75% of auto repair is performed by independent auto shops, factors such as the lack of transparency or high competition can lead to fewer new clients and decreased business. However, using social media can offer a range of benefits for auto repair shops, while also helping them stand out from the competition.

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Topics: Social Media, Digital Marketing

How to Manage your Brand with your Digital Solutions

Posted by Kylie Davis on November 21, 2018 at 8:00 AM

Managing your brand is essential for your digital presence. It allows you to create a consistent brand image and experience across all channels. Digital brand management takes traditional branding practices and applies them across digital mediums to enhance the customer experience. When done right, companies can successfully build brand awareness, engage with customers and expand market reach. Below are some of the top digital marketing solutions to use for your brand management efforts:

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Topics: Digital Marketing

6 Tips for Great Radio Creative

Posted by Kylie Davis on September 12, 2018 at 8:00 AM

Do you feel like your radio campaigns are lacking that special something? Or that they could be achieving a little more? If other elements of your campaign are in line, then you may need to consider a new creative spin.

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Topics: Radio Advertising

Hey, I Just Heard You On the Radio! (5 Things to Expect When You Partner with Zimmer)

Posted by Kylie Davis on August 17, 2018 at 8:00 AM

Zimmer Radio has been a promotional powerhouse since the 1950s, offering the very best in programming, education and advertising opportunities for our partners. Over the years, we've expanded into a variety of different mediums but radio is still at the heart and soul of everything that we do. We continue to invest in the best on-air talent, broadcasting, software and tools to ensure that our business partners continue to see exceptional value and growth. We help brands of all types and businesses of all sizes dominate the mental landscape by reaching consumers when they are most open to your messages -- when they're commuting or listening to the radio. Here are 5 outcomes you can expect from your customers when you partner with Zimmer Radio.

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Topics: Radio Advertising, Joplin Market

Summer Marketing Ideas for Joplin Business Owners

Posted by Kylie Davis on July 24, 2018 at 8:00 AM

The days are long and the nights are warm, but as much as everyone loves summer, it impacts every small business a little differently. For some, the season is hot — home improvement, lawn care, and others will experience a rush. But for others, summer is definitively the off-season (especially retail). Neither result is a good reason to halt your marketing! That’s why we’ve put together a quick list of tips for every small business owner to use this summer.

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Topics: Joplin Market

Get Ready for Go Time! 3 Tips to Prep Your Joplin HVAC Business for the On-Season

Posted by Kylie Davis on April 26, 2018 at 8:00 AM

With warm weather right around the corner, HVAC businesses in Joplin are bracing for the busy season. Customer orders will pour in and pile up, testing the sanity of HVAC professionals until temperatures start to drop again. We’ve put together a few tips to help you stay top-of-mind with customers while staying on top of your workflow.

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Topics: Home Improvement

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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