Earlier this year, more than 55 local businesses attended the BrandsFormation workshop to learn about Chuck Mefford’s 4-step system. The innovative approach is designed to help your business stand out and dominate mental real estate with your audience. They found the experience invigorating, inspiring, and left with plenty of actionable ideas for strengthening their brands.

The workshop was such a hit that there was an encore event held on November 7. This time, 55 more businesses had the chance to learn Chuck’s systematic approach to transforming their brand.

What is BrandsFormation?

BrandsFormation is a unique, 4-step system created by author and business strategist Chuck Mefford for building your brand with a 21 52 advertising plan. Its four principles are strategy, using a strategy-based message, consistency, and dominant frequency. At Zimmer Radio, we have partnered with Mefford to help our clients get the most out of their advertising dollar.

What Did Attendees Learn?

Along with learning about the BrandsFormation system, attendees learned about several key supporting points. These included how to take advantage of social media, getting the ROI you need from your advertising budget, the best way to gain mental real estate from your target consumers, and proven marketing strategies.

All of these subjects are of high interest to most businesses. Local companies often wonder how they can leverage social media, which platforms are really worth attention, and how to attract followers to their accounts. Advertising ROI is an even more universal concern, and tips about how to maximize it are always hits. Gaining "mental real estate," or consumer attention, is another challenge for advertisers – after all, an ad has to capture your audience’s attention in order for it to work! Finally, everyone loves a proven strategy because it saves both money and time.

What Did Attendees Have to Say About the Experience?

Attendees give the BrandsFormation workshop glowing praise. Here is what Tony Fast, of BIM Consulting Group, had to say about his experience:

“It was very informative, it really got my wheels turning as far as the approach we’re taking with our advertising and how we’re approaching our client base in general.”

Watch the video below to hear more about the event:

At these BrandsFormation workshops, attendees gained knowledge that they could use immediately to improve their businesses. Fortunately, if you didn't attend one of the earlier events, you haven't missed your chance. More BrandsFormation workshops are planned, including one scheduled for spring 2019.

When you attend an upcoming BrandsFormation event, you'll learn all about Chuck Mefford's 4-step system for building your brand using a 21 52 advertising plan. You'll also learn brand-building strategies, how to uncover your difference maker and how to stay top-of-mind with your audience. Sign up for BrandsFormation updates to be sure you don't miss out!