Every once in a while, it's good to cover a topic that's more tangible than it is conceptual. So, this week, we'll be doing a case study on one of our favorite websites we created in the last year: FrenchieBulldog.org for Dogwood Hills French Bulldogs.
Dogwood Hills French Bulldogs Scenario
When we began working with Dogood Hills, they were already running a fantastic, fine-pedigree French Bulldog breeding program. What was the catch? Although they had great referrals and excellent dogs, their online presence was limited to a Facebook page. With no website, their business opportunities, visibility, and e-commerce capabilities needed to be improved.
Unique Web Design and Brand Development
The Zimmer Marketing web design team started by creating an entire Dogwood Hills branding package, with logo creation, brand colors, and open-source web fonts. Afterward, we used these elements to craft a web design that emphasized the beauty of Dogwood Hill's bulldogs and the elegant motif of blooming dogwood trees.
Transparency & Credibility
Reputation building is essential to the success of any business, and doubly so for those that care for animals. Our website design and content creation emphasized the outstanding standards of care that Dogwood Hills maintains in three areas of the website:
Veterinary Endorsement
Dogwood Hills has a fantastic relationship with Monett Veterinary Hospital, which enthusiastically wrote an endorsement for the website. The veterinary page also features comprehensive information regarding the healthcare the Frenchies at Dogwood Hills receive.
Breeding Program Information
The about page offers detailed information on the Dogwood Hills French Bulldogs breeding program, complete with an explanation of the American Kennel Club registration process that Dogwood Hills utilizes.
Frenchie Owner Testimonials
The new website by Zimmer Marketing features over a dozen long-form testimonials by verified owners of French Bulldogs from Dogwood Hills.
Puppy Listing System
Each puppy born at Dogwood Hills can quickly be listed on the website with all relevant information, including:
- AKC Registration
- Height
- Weight
- Price
- Parents
Additionally, each puppy has an attached gallery of pictures and a video!
Stud Dog Listing System
Every Dogwood Hills prized Frenchie stud has its own featured page. Every puppy it has sired is automatically listed beneath it.
Online Payments
Finally, every modern business website needs e-commerce capabilities. FrenchieBulldog.org has online payment portals for credit, debit, and PayPal.
Project Completion
We increased Dogwood Hills French Bulldogs' online visibility through unique web design and search-engine-optimized content creation. Additionally, our innovative dog listing solution greatly increases the ease of posting puppies for sale and maintaining accurate breeding records.
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