Four States Small Business Blog

Jeannette Royle

Recent Posts

5 Tips for Digital Advertising in Joplin

Posted by Jeannette Royle on June 24, 2020 at 8:00 AM

Digital advertising includes a variety of different methods and techniques, including display advertising, video advertising, and social media. Targeting techniques may include geotargeting, keyword targeting, or retargeting. In short, there's a lot to learn about digital advertising. Business owners, however, should not be daunted by the wide range of opportunities available, but rather appreciative of the benefits. Effective digital advertising can help many businesses reach a wider audience and experience a higher overall return on their investments. Consider these tips to expand your digital advertising capability. 

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Will digital marketing take over traditional marketing?

Posted by Jeannette Royle on May 27, 2020 at 8:00 AM

It's no secret that digital marketing continues to gain market share, especially as new, data-driven methods of bringing traffic to your website are developed all the time.

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Topics: Radio Advertising, Digital Marketing

What is traditional marketing?

Posted by Jeannette Royle on April 22, 2020 at 8:00 AM

This view holds that traditional marketing is noted for its focus on product, price, place, and promotion -- the 4Ps.  These 4Ps were designed to guide marketers as they developed strategies for growth.  Some marketers are suggesting that the 4Ps be expanded to include other factors such as process and people to make the traditional 4Ps fit into a digital marketing strategy.

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Topics: Integrated Marketing, Digital Marketing, Advertising

17 Actionable Digital Marketing Stats You Need To Know In 2020

Posted by Jeannette Royle on March 18, 2020 at 8:00 AM

If it seems your marketing job description is changing faster than trending videos on YouTube, you're right.  Every change in consumer behavior (think, for example, of the 900% increase in "near me" searches in Google over the past two years) means you need to adjust your strategy. 

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Topics: Digital Marketing

9 Ways to Drive Traffic to Your Website

Posted by Jeannette Royle on February 19, 2020 at 8:00 AM

Do you know how to reliably get traffic? 

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Topics: Integrated Marketing, Social Media, Digital Marketing

Can digital advertising ever replace traditional advertising?

Posted by Jeannette Royle on January 15, 2020 at 8:00 AM

This year, for the first time, more money will be spent on digital advertising than traditional ads. As digital ad spends grow, marketers are questioning whether they should stop their traditional advertising and move their budgets to digital.

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Topics: Digital Marketing

Where can I find email lists online?

Posted by Jeannette Royle on December 19, 2019 at 8:00 AM

No matter what you’re marketing, email lists are integral to the success of your business. Emails allow you to reach your target audience directly so that you can deliver the information or sales pitch needed to convert them into paying customers. 

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Topics: Digital Marketing

What is the best call to action in display advertising?

Posted by Jeannette Royle on December 17, 2019 at 8:00 AM

A call to action (CTA) is a directive to let your readers know what they should do next. The call to action is an essential step that instructs your readers how to act. Without a compelling call to action, you have no way to convert your readers to the next stage in the buyer's journey.

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Topics: Digital Marketing

How to Create a Call-to-Action Button That Converts

Posted by Jeannette Royle on November 13, 2019 at 8:00 AM

A call to action, or CTA, tells the reader on your website what you want them to do. CTA buttons are buttons that the reader can click that will direct them towards your conversion goal, whether it is a purchase or a subscription or something else. 

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Topics: Marketing Strategy, Digital Marketing

Using Social Influencers to Boost Advertising Results

Posted by Jeannette Royle on September 16, 2019 at 8:00 AM

Is your business using social media influencers to promote your products or services? If not, you are missing an exceptional opportunity to get a better return on your advertising investment.

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Topics: Social Media, Digital Marketing

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