Four States Small Business Blog

Jeannette Royle

Recent Posts

What is Integrated Marketing?

Posted by Jeannette Royle on June 28, 2022 at 7:00 AM
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Topics: Integrated Marketing, Radio Advertising, BrandsFormation, Digital Marketing, Branding

4 Ways Local Radio is Such a Powerful Branding Tool

Posted by Jeannette Royle on March 1, 2022 at 7:00 AM
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Topics: Radio Advertising, Marketing ROI, Branding

4 Reasons Why It Matters to Have Professional Video Production

Posted by Jeannette Royle on February 15, 2022 at 7:00 AM
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Is Your Website Fast Enough? How to Improve Your SEO!

Posted by Jeannette Royle on November 30, 2021 at 7:00 AM
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Topics: Website Design

Grow Your Electrical Service Business with a New Website from Zimmer Marketing

Posted by Jeannette Royle on July 13, 2021 at 7:00 AM
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Topics: Small Business Resources, Joplin Market, Website Design

Why You Claim Your Business on Maps and Search Engines

Posted by Jeannette Royle on December 17, 2020 at 8:00 AM

In this modern age of technology and the internet, your business needs to be absolutely prolific on online maps and search engines. Ideally, when people in your area search for services or products you sell online, your business should be visible to them. But this can only happen if you have an excellent SEO strategy. If you get your SEO strategy right, you will drive massive traffic to your site, leading to more business. In this piece, we have outlined several essential reasons why you should consider claiming your business on maps and search engines.

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Topics: Digital Marketing

Why Directories and Backlinks Are Essential for Great SEO

Posted by Jeannette Royle on October 29, 2020 at 8:00 AM

In today's digital economy, online marketing has become the main source of new customers in nearly every industry. Modern buyers prefer to make purchasing decisions online, and they discover new businesses through online search. Therefore, achieving prominent search engine visibility is the key to attracting customers in the current information environment.

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Topics: Digital Marketing

What You Need to Know About Direct Mail with Geofencing

Posted by Jeannette Royle on September 23, 2020 at 8:00 AM

Direct mail is a tried and true advertising tactic that continues to generate a strong return on investment. When combined with geofencing, direct mail advertising can have an even higher rate of success. This strategic method of advertising allows businesses a better opportunity to get their brand in front of their ideal consumer directly. Are you ready to start enhancing your direct mail marketing strategy with geofencing? Here's what you need to know. 

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Topics: Integrated Marketing

Why You Should Be Investing in OTT and Not TV Advertising

Posted by Jeannette Royle on July 22, 2020 at 8:00 AM

OTT, or "over-the-top television," services allow viewers to stream content directly to their devices. The first streaming devices went "over-the-top" of traditional cable devices, earning the nickname OTT in the process. This service allows viewers to be pickier about what they watch, when they watch it, and how they want to view their content. Platforms like Netflix, Amazon Prime, Hulu, Apple TV+, HBO Max, Disney+ and Peacock have become increasingly popular. Twenty-eight percent of Americans are OTT-only viewers, and the average American household subscribes to at least three streaming platforms. 

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Topics: Digital Marketing

OTT vs. TV

Posted by Jeannette Royle on July 8, 2020 at 8:00 AM

Across the United States, only around 65% of households subscribed to cable or satellite in 2018--a number that has continued to decline in recent years. As many as 74% of households subscribe to at least one streaming service, and the average household subscribes to three or more. Many cable TV subscribers spend more time streaming content than they do actually watching cable. OTT is taking over a space that was traditionally filled by primary television advertising--and it's becoming increasingly important for advertisers to consider the importance of this medium. 

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Topics: Digital Marketing

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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