As more and more business is done online daily, building a competitive website is increasingly important. For the next three weeks, we'll examine some excellent content strategies to improve your website for potential customers and move up on the search results page for strategically important keywords. In our first installment, we will talk about the value of posting about completed projects for service businesses.

Generally speaking, service businesses such as roofers and landscapers benefit most from posting about completed projects. Here are some types of companies that can and should promote their business by sharing completed project details:

Other types of businesses can also benefit from posting about projects, too. For example, a restaurant may want to post about the creation of a new menu item. Getting creative typically pays off!

 

It can be a challenge to start writing. So let's look at some tips for crafting project completion posts to boost online engagement and search engine optimization. 

If you're a service business, such as a car dealer, be sure you have customer permission to use pictures of their property, their name, or any other identifying information. Consider offering incentives to customers who agree to be used in your promotional materials and blog.   

High-quality reviews are essential to the success of small businesses, especially online. Project completion posts are much more effective if your customer is willing to write a review for you to include in your blog. Again, consider offering incentives, such as discounts, coupons, or small gifts, to customers that agree to take some time to write a quality review. 

Nearly all smartphones can take quality photos suitable for your website. So, when you're on the job site, take pictures at the start, throughout, and at completion. If possible, avoid taking dark pictures; more light is almost always better.  

 

When writing about a project, remember that you're not merely writing for human audiences. Search engines are incredibly important for your business. Know what keywords and phrases your potential customers are using, and write your post to satisfy the search intent of those terms. A great way to start is by finding questions people ask Google and answering them directly in your post.

Social media can be an important tool for drawing traffic to your website. Be sure to post about each new project blog on your social accounts, but make sure it's just a teaser. Consider putting in a short quotation from the post and a single picture, and encourage your followers to see more on your website.

You've got everything you need to start creating quality content for your website, and there's no time to lose. Websites that go without regular updates appear defunct to search engines and are unlikely to show up often in search results, so it's important always to be broadening the content on your website. If you can do that and engage the curiosity of web visitors, you're in the sweet spot!

You've got a business to run. That's why we offer complete blogging packages at Zimmer Marketing. Our team of experienced web writers can help you create content to lift your website on the search results page and bring in more leads!

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