Four States Small Business Blog

Brett James

Recent Posts

Why Radio is the Key to Driving Foot Traffic to Your Business

Posted by Brett James on April 9, 2019 at 8:00 AM

Foot traffic is essential to running a brick-and-mortar business, as more traffic opens up more opportunities for sales and customer engagement. This, in turn, leads to higher revenues.

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Topics: Radio Advertising, Marketing Strategy

5 Things You Should Know About Brand Awareness Campaigns

Posted by Brett James on March 21, 2019 at 8:00 AM

Building brand awareness is key to promoting your business. It refers to the extent to which customers can recall or recognize a brand, and it can have a positive impact on your marketing efforts, consumer perception and revenue. For this reason, most businesses rely on brand awareness campaigns to increase their visibility.

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Topics: Marketing Strategy

Marketing to Women: 4 Strategies Auto Shops Can Use

Posted by Brett James on February 15, 2019 at 8:00 AM

It’s no secret that many auto shops have trouble attracting women to their business. And although they also need car maintenance, you’ll find that not too many shops really cater to women on their level. Done right, marketing to women can create a huge opportunity for auto repair shops, as 85% of people bringing in their vehicles to be serviced is women. Here are 4 strategies auto shop owners can use to better market to women:

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Topics: Marketing Strategy, Auto

How to Market Your Lawn Business During the Winter Months

Posted by Brett James on January 16, 2019 at 8:00 AM

The temperature has dipped, the mittens have emerged from storage, and the rush of business has dwindled considerably. Winter can feel particularly chilly for a seasonal business that relies on warmer weather. While lawn care may seem to be tied to those higher temperatures by default, smart lawn care marketing ensures that your brand is the first one that "springs" to mind once the thaw rolls around. Here's how to keep your leads warm no matter how cold it gets outside:

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Topics: Marketing Strategy

Why You Should Be Marketing Your Roofing Company Year-Round (Even in the Winter)

Posted by Brett James on January 10, 2019 at 8:00 AM

In all but the warmest climates, roofing jobs are typically done during the spring and summer months. This is partly due to customer demand, but it is also because it's much harder to do the work in colder temperatures or when the roof is covered with snow, for example. Because of these things, business for roofers tend to lag during the winter, and it is often tempting to stop marketing during this off-season. However, it is a mistake to do this. People look for roofers all year round, and often decide who to call long before they actually pick up their phones.

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Topics: Marketing Strategy, Home Improvement

Gone Viral. Now What? The Importance of Digital Brand Management

Posted by Brett James on December 18, 2018 at 8:00 AM

Many businesses put in a lot of time and effort to have their brand go viral. It increases awareness, traffic, memorability, and positive engagement. And while there’s no magic formula for “going viral,” every brand hopes that their content will be seen and shared by the right people. However, once you do achieve viral status, it’s important to have a strategy in place to capitalize on the momentum you’ve built. That’s where digital brand management comes in.

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Topics: Digital Marketing

Consistency is Critical (What That Means for Your Home Improvement Marketing)

Posted by Brett James on December 13, 2018 at 8:00 AM

Seasonal businesses like home improvement may be tempted to ease up on marketing during the off-months, but this can be a mistake. It's very important to remain consistent throughout the year regardless of the activity level of the company. This helps to ensure that people have your business in mind when the time comes to make buying decisions. It also providesseveral other benefits, like building trust and driving customer loyalty.

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Topics: Home Improvement

The Value of Jingles

Posted by Brett James on December 4, 2018 at 11:58 AM

While the popularity of jingles might have peaked in the 1950s, the radio jingle is still an invaluable marketing tool. Advertisers have not given up on this clever tool by a long shot. Brands like McDonald’s and Nationwide still work to generate the goodwill and nostalgia that jingles, at their very best, have done so well for nearly a century.

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Topics: Radio Advertising, Marketing Strategy

Buy Local: Marketing in your Community

Posted by Brett James on November 14, 2018 at 8:00 AM

For brick-and-mortar businesses, local marketing is an effective way to increase brand awareness and reach new customers in your local community. It’s also one of the best ways for local businesses to capture market share from larger competitors located in other areas. And it’s gaining momentum among marketers, as 58% of senior marketers consider local marketing an essential factor for a business’s profitability and growth.

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Topics: Joplin Market

Get Ready to Transform Your Brand at BrandsFormation!

Posted by Brett James on October 19, 2018 at 8:00 AM

Earlier this year, we partnered with branding expert Chuck Mefford to teach Four-State businesses how to develop their brand through his revolutionary BrandsFormation workshop. The overwhelming feedback we received from attendees convinced us that we need to make this event available to more businesses in our community, so we're bringing Chuck back for an encore!

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Topics: BrandsFormation

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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