Four States Small Business Blog

Local radio is one of the most powerful tools small businesses can leverage to advertise their products and services. It's cost-effective, broad-reach, and the broadcast area of a given station is often consistent with the region the business serves. On top of that, the format of radio stations does a good job of sorting people by interests, age groups, gender, or other group characteristics, making it easy for businesses to advertise their products to valuable target audiences. So, why do some companies struggle to get the most out of their radio advertising? The answer usually boils down to branding, or rather the lack of branding. 

Topics: Radio Advertising, BrandsFormation, Branding

Topics: Radio Advertising, Marketing Strategy, BrandsFormation, Branding

A business website is one of the most critical components of a thriving company. It can help people find your physical location, buy online, or help you gather the valuable contact information of potential customers. And driving all of this is the humble call to action. Frequently abbreviated as CTA, your website's calls to action will greatly determine your success online. So, it's important to get them right. 

Topics: Website Design

As we move into the holiday season and, ultimately, the new year, now is a great time to take stock of your business and marketing goals. Whether this is your first time marketing your business or you've been at it for many years, annual vision casting and planning is a necessary and rewarding event. To aid in the process, we want to offer some tips to get you started on your marketing strategy creation or renewal. 

Topics: Integrated Marketing, Marketing Strategy, Marketing ROI, Branding

As shifts away from traditional viewing habits continue, we wanted to check in on recent trends in the streaming market. For small businesses, it's a constant effort to look for advertising platforms that offer the best value for marketing budgets. Ad-based streaming services are some of the more attractive options currently available. So how are ad-based streaming services fairing in 2022?

Topics: Marketing ROI, Digital Marketing

In a difficult business environment, it is more essential than ever to have a solid branding plan. Branding allows you, as a small business owner, to take control of your messaging to maintain steady growth even during tight and uncertain economic conditions. That's why Zimmer Marketing is hosting BrandKamp this fall.

Save the Date
Tuesday, October 4th
Time: 11:30 am
Where: Joplin Holiday Inn

Topics: Small Business Resources, Marketing Strategy, BrandsFormation, Digital Marketing, Branding

As a small business owner, you've doubtless felt the crunch of the current labor market. It's hard to find qualified employees right now. Many small businesses have increased their recruitment marketing efforts as an important first step to navigating this difficult business climate. But what comes next after successfully hiring new people? Onboarding can be a taxing process and deserves some consideration and forethought. 

Topics: Small Business Resources

Topics: Website Design, E-commerce

Topics: Website Design