The next BrandKamp with branding wizard Chuck Mefford is just around the corner. Zimmer Marketing is hosting BrandKamp on April 13, 2021 at the Holiday Inn in Joplin. Registration begins at 8 a.m. and the workshop begins at 8:30 a.m. BrandKamp is your opportunity to learn the ins and outs of Mefford’s BrandsFormation system and supercharge your business.
Why attend BrandKamp April 13, 2021?
What is BrandsFormation?
Mefford’s BrandsFormation is a four step band building system, which will help you take your company from a good local business to a great local brand. The steps are:
During this step of BrandsFormation you will take stock of your business. You’ll need to identify competitors and figure out what truly makes your business unique, the differentiating idea. This is the foundation for each following step, so it’s important to be thorough and get it right.
In this step, you will begin crafting your story. You want a message true to your company that will resonate with your audience. To understand this phase, think about bricks and mortar. The bricks are the individual ads in your campaign telling a specific story. The mortar are the thematic elements and things that don’t change across platforms or ads.
3. Strategy-Based Messaging
4. Dominant Frequency
Your brand’s messages need to be spread to your target audience with frequency. For a timeframe you should be thinking six months to a year. BrandsFormation is all about commitment. Commitment creates long term results and are essential to creating a strong brand which will command mental real estate for years to come.
Who is Chuck Mefford?
Chuck Mefford is a marketing expert and business strategist. His marketing firm has helped over 1,500 businesses stop wasting millions of dollars in advertising. Each year, he travels the country helping small businesses become powerful local brands, dominating their industries in the region they operate in. Mefford has written three books including BrandsFormation.