Four States Small Business Blog

How Joplin Radio Can Drive Your Company's Bottom-Line Growth

Posted by Kent Huff on May 24, 2019 at 8:00 AM

joplin radio advertisingWhen designing a marketing strategy, your target is to drive more sales and increase your net revenue. This requires careful planning and balancing, as businesses do not necessarily want to increase their investment in marketing, they want to invest smarter. They want to maximize their marketing dollars and see bottom-line movement.

Businesses that tap into Joplin radio can reach the local market and improve their bottom line. Here are just a few of the benefits businesses experience with Joplin radio advertising.

Radio influences users’ purchase intent

Radio provides brands with a powerful means of reaching customers as they prepare to make a purchase. A recent study found that more purchases are made within 30 minutes of listening to the radio than after tuning to satellite radio, streaming audio, and downloaded music all together.

Since people often listen to the radio when driving in their car, it provides a platform to reach customers as they get ready to make a purchase. Reaching them during this point of purchase allows you to influence them as they decide what to buy. In these final moments, more people will be inspired to purchase from you, thus increasing your sales and ROI.

Radio has a 12:1 ROI

Radio allows you to reach large numbers of people and influence their purchasing decisions right before they buy. This results in an incredible ROI. In fact, another study found that you can receive an estimated $12 in sales for every $1 spent on radio ads.

As you build your marketing strategy and allocate your budget, it’s important to understand the value of your investments. Radio consistently performs well, allowing organizations to reach customers during their final decision-making stages. This results in a consistent boost in sales, making radio a good advertising option for brands looking to achieve positive ROI.

Radio drives store traffic

For brick-and-mortar businesses, foot traffic is essential to success. It is only by bringing customers into the store that store owners can entice them to make purchases and build their revenue. Radio can produce tremendous lift for these local businesses. A study by TagStation LLC uncovered a 22 percent lift in foot traffic for retailers who use radio to promote their businesses.

Radio can effectively drive store traffic because it reaches customers outside the home, often when they are at the point of purchase. Exposure to your ad during this critical period encourages more visits and, therefore, more purchases.

Joplin radio will allow your local business to drive sales and improve your bottom line. You will reach people getting ready to make a purchase, attracting them to your business during this critical moment. If you want to learn more about how radio increases sales, reach out to Zimmer Radio and learn more about our 6 stations and our capacity to reach 190,000 customers each week in Joplin and the surrounding Four State area. Our team of marketing experts will put our years of experience in radio advertising to work for you and help you achieve your advertising goals.

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Topics: Radio Advertising, Marketing Strategy, Marketing ROI

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