Four States Small Business Blog

Mark Zimmer

Find me on:

Recent Posts

Strength and Resilience of Radio

Posted by Mark Zimmer on March 6, 2019 at 8:00 AM

TV and radio advertising have been two of the most consistent mediums for reaching consumers. For years, they were the only two methods for getting the word out to target audiences, delivering branded messages and promotions. However, the emergence of other channels - specifically digital - has given advertisers more options for reaching their audience. Interestingly enough, while TV watching is declining, radio listening remains strong.

Read More

Topics: Radio Advertising, Marketing Strategy

Zimmer Cares 2019

Posted by Mark Zimmer on February 4, 2019 at 8:00 AM

Non-profit organizations are committed to serving and improving the local community, but marketing is often a major challenge. To help support their missions, the Zimmer Cares program gives $50,000 of free radio advertising to a select number of non-profit organizations each quarter that were selected by Four States listeners. This allows the organizations, which often struggle to get their message out, to benefit from the power of the radio group's reach and advertising skill. Such a boost can result in a significant increase in donations for the charity, and therefore, to the good that it can do in the community.

Read More

Topics: Team Zimmer, Zimmer Cares

The Elective Procedure Client: Who They Are and What You Need to Know

Posted by Mark Zimmer on December 26, 2018 at 8:00 AM

Many people opt for elective procedures like LASIK vision correction, Botox injections, breast augmentation, rhinoplasty, and cosmetic services. But regardless of your specialty, marketing to potential clients can be a challenge. Not only do you have to compete with other providers in your area, but you must also overcome several hurdles that aren’t often faced for medically necessary procedures.

Read More

Topics: Health/Medical

Top 3 Digital Solutions for Every Business

Posted by Mark Zimmer on December 17, 2018 at 8:00 AM

There are seemingly infinite digital marketing tactics available, so it can get confusing when it's time to decide which ones are best for your business. However, reading about each and every one would take a while, and when it's time to run promotions, it's important to get moving instead of spending countless hours on research. Yet, with over4 billion internet users worldwide, you can't afford not to add digital solutions to your marketing toolkit.

Read More

Topics: Digital Marketing

Spotlight: The Major Impact That Honor Flight of the Ozarks Has on Veterans

Posted by Mark Zimmer on October 25, 2018 at 8:00 AM

Zimmer Radio recently partnered with Honor Flight of the Ozarks to help them raise awareness and funds to fly veterans to see their war memorials in Washington, D.C. For the second year in a row, Zimmer hosted the Honor Flight Radiothon fundraiser, which has raised more than $43,000 over the past two years. Management, staff and radio personalities from several Zimmer radio stations helped with the fundraiser.

Read More

Topics: Joplin Market

Top KPIs to Track for Successful Digital Advertising and Great ROI

Posted by Mark Zimmer on October 23, 2018 at 8:00 AM

Marketers use a number of acronyms everyday, but KPI might be one of the most important, right behind ROI. A key performance indicator (KPI) is a metric - typically expressed as a numeric value - that indicates the growth, success, or failure of an advertising campaign or individual channel or component.

Read More

Topics: Marketing ROI, Digital Marketing

Bring Visitors Back: Understanding Your Retargeting Options

Posted by Mark Zimmer on August 21, 2018 at 8:00 AM

How amazing would it be if your advertisements traveled throughout the internet, seeking out people who recently visited your website? Letting them know that the special product or service that they recently reviewed was now on sale, or was running low on inventory? This may seem like a far-future functionality that sounds cool but isn't available. For marketers -- it's just called retargeting or remarketing, and we do it every day. This relatively new feature allows you to wrangle those individuals who didn't quite make it to the finish line on their purchase back into the fold, and back into a measurable customer journey. Retargeting is perhaps the best way to help prospects walk through the entirely convoluted sales process, as each lead may interact with your business in a slightly different way. Retargeting allows you to reach out with the most relevant message to a prospect who is already engaged, making your advertising dollars work harder and smarter! See how you can use retargeting to boomerang new customers straight back to your website.

Read More

Topics: Digital Marketing

How Radio Supports Short- and Long-Term Marketing Goals

Posted by Mark Zimmer on July 23, 2018 at 8:00 AM

It’s hard to believe, but there are still some advertisers out there who think radio advertising is not effective. But consider this:  For the consumer, radio is a free resource. So, it should come as no surprise that, according to Nielsen, more Americans (93%) listen to broadcast radio each week than tune in to TV or use a smartphone, tablet, or computer. What’s more, contrary to what some believe, radio advertising is effective for more than awareness campaigns. Radio is a proven tool for any marketing campaign and can help you reach all of your marketing goals.

Read More

Topics: Radio Advertising, Joplin Market

Get to Know Zimmer Radio: Spotlight on Wraine Meadows

Posted by Mark Zimmer on June 5, 2018 at 8:00 AM

Welcome to the fourth edition of our Zimmer Radio Inc. team spotlights! Our team of radio and digital marketing experts work with businesses in Joplin and the surrounding Four States Area to develop effective, integrated marketing campaigns. But we’re not just passionate professionals—we’re people with unique stories to tell.

Read More

Topics: Team Zimmer

Radio: The Only Truly Portable Marketing on the Planet

Posted by Mark Zimmer on May 31, 2018 at 8:00 AM

Radio remains one of the best formats for targeted mass reach. According to Nielsen, radio reaches 93% of U.S. adults each week, more than any other platform. And it does so throughout the day, across every demographic.

Read More

Topics: Radio Advertising

Welcome to the Four States Small Business Blog!

We're glad you're here. 

We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

Follow Us on Social:

Subscribe to Our Weekly Newsletter

Recent Posts