Four States Small Business Blog

Mark Zimmer

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What are some great radio ads?

Posted by Mark Zimmer on January 8, 2020 at 8:00 AM

Radio ads have been a staple of our society for decades. They've been used to tell stories, sell products, and inform the public. With so many great radio ads produced over the years, we get asked for examples a lot. Here is a list of some classics and new ads we love.

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Topics: Radio Advertising

The Perfect Media Mix to Find the Right Candidate

Posted by Mark Zimmer on September 19, 2019 at 8:00 AM

When it comes to running a successful business, talent is everything. The people you select to run your operations greatly influences how well you can reach your goals. Finding and attracting the top talent in your industry can prove quite challenging, however. But you can make the hiring process much easier by using the digital and traditional marketing landscape to your advantage. With the right media mix, you can drive talented job candidates to your business with far less effort than ever before. Here’s how to get started.

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Topics: Recruitment

Strength and Resilience of Radio

Posted by Mark Zimmer on March 6, 2019 at 8:00 AM

TV and radio advertising have been two of the most consistent mediums for reaching consumers. For years, they were the only two methods for getting the word out to target audiences, delivering branded messages and promotions. However, the emergence of other channels - specifically digital - has given advertisers more options for reaching their audience. Interestingly enough, while TV watching is declining, radio listening remains strong.

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Topics: Radio Advertising, Marketing Strategy

Retargeting: Why This Digital Advertising Tactic Works

Posted by Mark Zimmer on February 18, 2019 at 8:00 AM

Did you know that only 2% of website traffic converts on the first visit? Retargeting can effectively help local businesses re-engage potential customers that visited their website but did not take action. And… it works. Retargeting can result in a 147% increase in average conversion rates when properly integrated. Additionally, retargeting has been found to increase branded search results by at least 500%.

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Topics: Marketing Strategy, Digital Marketing

Zimmer Cares 2019

Posted by Mark Zimmer on February 4, 2019 at 8:00 AM

Non-profit organizations are committed to serving and improving the local community, but marketing is often a major challenge. To help support their missions, the Zimmer Cares program gives $50,000 of free radio advertising to a select number of non-profit organizations each quarter that were selected by Four States listeners. This allows the organizations, which often struggle to get their message out, to benefit from the power of the radio group's reach and advertising skill. Such a boost can result in a significant increase in donations for the charity, and therefore, to the good that it can do in the community.

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Topics: Team Zimmer, Zimmer Cares

Going Digital: 5 Ways to Reach Tractor Supply Customers Online

Posted by Mark Zimmer on February 1, 2019 at 12:30 PM

Tractor supply businesses can be a targeted market, so it can be difficult to reach the right customers without wasting money on market segments that have no interest in these products. This is a common marketing challenge, and it can hinder your ability to get the attention of those who would be eager to buy.

Fortunately, digital marketing options can help solve this problem quite effectively. They allow for the advanced targeting needed to bring about the maximum possible ROI (return on investment) from marketing campaigns. These methods also make use of today's most popular online tools and channels, such as social media, online search, and digital promotions. They can be combined with broader options, like radio advertising, for even greater impact.

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Topics: Marketing Strategy, Digital Marketing

The Elective Procedure Client: Who They Are and What You Need to Know

Posted by Mark Zimmer on December 26, 2018 at 8:00 AM

Many people opt for elective procedures like LASIK vision correction, Botox injections, breast augmentation, rhinoplasty, and cosmetic services. But regardless of your specialty, marketing to potential clients can be a challenge. Not only do you have to compete with other providers in your area, but you must also overcome several hurdles that aren’t often faced for medically necessary procedures.

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Topics: Health/Medical

Top 3 Digital Solutions for Every Business

Posted by Mark Zimmer on December 17, 2018 at 8:00 AM

There are seemingly infinite digital marketing tactics available, so it can get confusing when it's time to decide which ones are best for your business. However, reading about each and every one would take a while, and when it's time to run promotions, it's important to get moving instead of spending countless hours on research. Yet, with over4 billion internet users worldwide, you can't afford not to add digital solutions to your marketing toolkit.

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Topics: Digital Marketing

Spotlight: The Major Impact That Honor Flight of the Ozarks Has on Veterans

Posted by Mark Zimmer on October 25, 2018 at 8:00 AM

Zimmer Radio recently partnered with Honor Flight of the Ozarks to help them raise awareness and funds to fly veterans to see their war memorials in Washington, D.C. For the second year in a row, Zimmer hosted the Honor Flight Radiothon fundraiser, which has raised more than $43,000 over the past two years. Management, staff and radio personalities from several Zimmer radio stations helped with the fundraiser.

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Topics: Joplin Market

Top KPIs to Track for Successful Digital Advertising and Great ROI

Posted by Mark Zimmer on October 23, 2018 at 8:00 AM

Marketers use a number of acronyms everyday, but KPI might be one of the most important, right behind ROI. A key performance indicator (KPI) is a metric - typically expressed as a numeric value - that indicates the growth, success, or failure of an advertising campaign or individual channel or component.

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Topics: Marketing ROI, Digital Marketing

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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