Four States Small Business Blog

Mark Zimmer

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Join Us for Spring BrandKamp on April 17!

Posted by Mark Zimmer on April 8, 2025 at 9:14 AM

Are you ready to take your business branding to the next level? Zimmer Marketing is thrilled to announce our upcoming BrandKamp, happening on April 17 at 11:30 am. This exciting event will be held at The Main Event, located at 611 S Main St, Floor 1, Joplin, MO.

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Topics: Small Business Resources, BrandsFormation, Branding

From Click to Conversion: Tracking the Customer Journey with Programmatic Advertising

Posted by Mark Zimmer on March 18, 2025 at 7:00 AM
Understanding the customer journey is essential for businesses looking to maximize their advertising ROI. Programmatic advertising has emerged as a powerful tool, offering advanced tracking capabilities that help businesses optimize every step of the customer journey—from the first ad impression to the final conversion.

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Topics: Integrated Marketing, Digital Marketing

Join St. Jude and Zimmer Marketing in Fighting Childhood Cancer

Posted by Mark Zimmer on February 26, 2025 at 12:00 AM
On February 26th and 27th, 2025, Zimmer Marketing and its radio stations   KIX 102.5  and   Big Dog 97.9  will host a radiothon to raise funds for St. Jude Children's Research Hospital. This event is your chance to make a difference in the lives of children battling cancer and their families.
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Topics: Zimmer Cares

Zimmer Marketing Guide to Digital Advertising: Facebook

Posted by Mark Zimmer on January 13, 2025 at 7:00 AM
Facebook Ads have become a useful tool for small businesses looking to diversify their marketing mix. When used effectively, these ads can complement broader marketing strategies, including radio advertising and your business website. Let's explore some best practices for running Facebook Ads and how they fit into an integrated marketing approach.

Best Practices for Small Business Facebook Ads

Follow these steps and maintain consistent messaging with your other marketing channels to effectively use Facebook Ads.

1. Define Your Target Audience

Facebook's powerful targeting options allow you to reach specific demographics, interests, and behaviors. Take advantage of this by clearly defining your ideal customer and creating custom audiences based on your existing customer data.

2. Create Compelling Ad Content

Your ad content should be visually appealing and include a clear call to action. Use high-quality images or videos that showcase your products or services. Keep your ad copy concise and engaging, focusing on the benefits you offer customers.

3. Set Clear Objectives
Before launching your campaign, determine what you want to achieve. Facebook offers various campaign objectives, such as brand awareness, traffic, or conversions. Choose the one that aligns best with your business goals.

4. Use A/B Testing
Experiment with different ad formats, images, and copy to see what resonates best with your audience. Facebook's A/B testing tools can help you optimize your campaigns for better performance.

5. Monitor and Adjust
Review your ad performance regularly and adjust as needed. Pay attention to metrics like click-through rates, conversion rates, and cost per acquisition to ensure the best return on your investment.

Integrating Facebook Ads with Your Marketing Strategy

Facebook Ads can be crucial in a comprehensive marketing strategy that includes your business website and broad-reach marketing like radio. Here's how to make them work together:

1. Consistent Messaging
Ensure that your Facebook Ads align with the messaging used in your radio ads and on your website. This consistency helps reinforce your brand identity and makes your marketing efforts more memorable.

2. Cross-Promotion
Use your radio ads to drive listeners to your Facebook page or website for exclusive offers or content. This cross-promotion can boost online engagement and conversion rates.

3. Retargeting
After running a radio ad campaign, use Facebook's retargeting options to reach users who may have heard your radio ad. This lets you maintain contact with an engaged audience and guide them further down the sales funnel.

4. Audience Insights
Combine data from Facebook and radio listenership to gain a more complete view of your audience. Use these insights to refine your targeting strategies and create more effective campaigns across all channels.

5. Complementary Reach
While radio provides broad reach, Facebook Ads allow for more targeted, personalized messaging. Use radio to build general brand awareness, and then leverage Facebook Ads to deliver more specific, tailored content to interested segments of your audience.

6. Integrated Campaigns
Consider using Facebook to drive initial awareness and interest in your product or service, and then reinforce your message with radio ads. This approach leverages the strengths of both platforms to create a cohesive brand experience.

Bringing It All Together

By integrating Facebook Ads with your website and radio advertising, you can create a powerful, multi-channel marketing strategy that reaches your audience at various touchpoints. This integrated approach can lead to increased brand awareness, better audience engagement, and, ultimately, more conversions for your small business.

Remember, the key to success is consistency in messaging across all platforms while tailoring your approach to each channel's unique strengths. With careful planning and execution, Facebook Ads can become a valuable component of your overall marketing strategy, working in harmony with your other marketing efforts to drive business growth.

Need Help Putting Together an Integrated Marketing Campaign?

Let Zimmer Marketing's team of expert marketing strategists, writers, designers, and web developers help you craft a marketing plan to secure a growth trajectory for your business. With a new year comes a new opportunity to get clear on your business objectives and plan for success!

Get In Touch with a Marketing Consultant
 
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Topics: Integrated Marketing, Social Media, Digital Marketing, Advertising

5 Ideas to Promote Your Products and Services During the Holidays

Posted by Mark Zimmer on November 5, 2024 at 7:00 AM
The holiday season is a prime opportunity for businesses to enhance their visibility and drive sales. With consumers eager to find the perfect gifts, it's crucial to implement effective marketing strategies that resonate with the festive spirit. Here are five innovative ideas to promote your products and services during this bustling time of year.
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Topics: Advertising Creative

How to Make a Great Roofing Company Website

Posted by Mark Zimmer on July 2, 2024 at 7:00 AM
At Zimmer Marketing, we've created plenty of websites for local roofers. And while every website is unique, there are several consistent elements that every roofing website should have. What are those features? Let's take a look.

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Topics: Website Design

6 Reasons Why You Need a Professional Email Signature

Posted by Mark Zimmer on May 28, 2024 at 8:38 AM
Although it can often be overlooked, your email signature is an essential part of your company's online presence. This week, we want to address the multiple reasons why you should seriously consider creating professional email signatures for your business if you haven't yet. Let's dive in!
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Topics: Digital Marketing

How to Do a Competitive Analysis for Digital Marketing

Posted by Mark Zimmer on May 7, 2024 at 7:36 AM
Staying ahead of the competition is essential for success in digital marketing. Before launching any digital campaign, it's best to conduct a thorough competitive analysis. By understanding what your competitors are doing, you can identify opportunities, mitigate threats, and refine your own marketing efforts for the best results. This week, we'll look at six steps for digital marketing competitor research.
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Topics: Marketing Strategy, Digital Marketing

Mark Your Calendars for BrandKamp on April 11

Posted by Mark Zimmer on April 2, 2024 at 3:35 PM
Are you ready to take your business to the next level? If so, you won't want to miss BrandKamp, a groundbreaking event hosted by Zimmer Marketing. Join us on Thursday, April 11th, at 11:30 a.m. at the Holiday Inn in Joplin, MO, for an opportunity that could transform your business forever.
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Topics: BrandsFormation, Branding

Why Is My Website Slow? | 5 Reasons for Poor Performance

Posted by Mark Zimmer on March 12, 2024 at 7:00 AM
In the fast-paced world of the internet, users demand quick and seamless experiences when browsing websites. If your site is lagging, it frustrates visitors and can impact your search engine rankings because Google prioritizes user experience. Several factors contribute to poor website performance, and understanding them is crucial for optimizing your online presence. This week, we'll explore five common reasons your website might be slow and how to address each issue.
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Topics: Website Design, Online Sales