At Zimmer Marketing, we've created plenty of websites for local roofers. And while every website is unique, there are several consistent elements that every roofing website should have. What are those features? Let's take a look.

As a roofer, the final result of your job on a home or business should catch the eye and scream style and quality. Your website should heavily emphasize the visual with video or professional photography. A drone video of your roofing crew hard at work is an excellent choice for the top of your home page.

For a roofing business, perhaps nothing is more valuable than testimonials from your customers. Prominently place reviews from your customers on your website. The graphic design of your site should naturally draw your visitor's eyes to the testimonials.

Featuring your materials' brands and types with logos (if approved) and indexable text is essential. The company logos of your materials suppliers will look great on your homepage and boost your professional credibility, while the copy on your site will help your SEO performance. 

Maintaining a blog or portfolio with photos from recent roofing projects is important for your online performance. Visual-heavy content tends to perform much better than purely text content with site visitors and leads to more conversions. However, you should ensure that you are placing keyword-targeted content with your photos to boost your search engine optimization and get found by potential customers.

See our work for examples of top-performing local roofing websites in action!

If you're ready to bolster your brand growth and market your roofing business with a new website, we would love to help! Let us work with you to expand your business in the Four States!

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