Four States Small Business Blog

How to Plan Your First Radio Marketing Campaign

Posted by Chad Elliot on September 13, 2019 at 8:00 AM
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first radio marketing campaignAs a business owner, advertising should be an integral part of your overall marketing strategy. If you’re reading this post, chances are you’re thinking about your first radio marketing campaign. Doing anything for the first time can be scary, but these key steps can help you prepare and decide what you want to accomplish when launching your first radio marketing campaign.

Here is a quick blueprint to help develop your plan:

Set a clear goal

Take some time to decide what you want your marketing campaign to accomplish. The best and most effective type of goal is deciding what kind of traffic you want, and the time in which you want it to occur. That could mean having a big sale with an action campaign to get people into the store. This could also mean you are building brand awareness and want to see a steady increase over time. Having a clear audio branding component can help get the audience used to your business.

Decide your method of measurement

Once you set your goal, you must figure out how you will determine whether you met it. Coming up with specific, measurable numbers to track your goals is important when measuring your return on investment. You should also set annual goals that are aligned with what your radio marketing campaign is going to promote.

Determine the product or service you will focus on

Your business may have a number of areas you wish to promote, but things could get confusing for your audience. Pick the most popular product or service, the item you want to increase sales for, or the one that will attract the most people. This is the one you should begin developing for your audio branding campaign. It will help define your brand, and you can focus on different areas of your business over time. 

Establish your budget

In every campaign, the budget drives everything. You don’t want to hold back and risk not getting the results you want, but breaking the bank could make you lose the return on your investment. It’s helpful to decide the “worth” of a new customer and structure your budget from that perspective.

Understand your target audience

In order to build your radio audio branding correctly, you must ensure the copy used in your radio commercial property targets the right people. Do you know who you want to target? This plays a huge role in choosing the station you will advertise on and the message you want to relay to its listeners. Audio branding is an essential part of establishing and positioning yourself to stand out among the competition and building recognition for the audience.

With these components of launching a successful radio marketing campaign, you’ll be able to create a plan that works. The ultimate goal of any marketing strategy is to be successful, but having the key elements in place will help move the needle forward. It’s all about working with the right people, getting the right message to the right people, and doing it at the right time.

For more information on developing your audio branding and radio marketing strategy, call the Zimmer Marketing team. We’ll help you get your first campaign in place with the traction you want to see. Call us today.

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Topics: Radio Advertising

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