Four States Small Business Blog

Chad Elliot

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Recent Posts

Bug-A-Way Pest Control Website Recap

Posted by Chad Elliot on May 25, 2021 at 7:15 AM
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Topics: Website Design

Google Core Web Vitals and Your Website's Ranking

Posted by Chad Elliot on May 18, 2021 at 7:00 AM
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Topics: Website Design

How much does radio advertising cost in Pittsburg, KS?

Posted by Chad Elliot on April 26, 2021 at 7:09 AM

Interested in radio advertising in the Pittsburg, Kansas market? Radio is a time-proven way to get your message out. Zimmer Radio Inc. operates six stations in the Pittsburg market, reaching hundreds of thousands of listeners every month. Here is everything you need to know about radio advertising in Pittsburg, Kansas.

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Topics: Radio Advertising

The Cost of Radio Advertising Joplin, MO

Posted by Chad Elliot on April 19, 2021 at 7:11 AM

Interested in radio advertising in the Joplin, Missouri market? Radio is a time-proven way to get your message out. Zimmer Radio Inc. operates six stations in the Joplin market, reaching hundreds of thousands of listeners every month. Here is everything you need to know about radio advertising in Joplin, Missouri.

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Topics: Radio Advertising, Joplin Market

Why Smart Speakers and the Future of Radio Are Linked

Posted by Chad Elliot on March 16, 2021 at 7:30 AM

A new era in the history of radio is beginning with the widespread adoption of smart speakers by American consumers. Smart speakers are opening market opportunities for radio, already an extremely powerful medium in its own right, to gain increasing traction in its digital reach.

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Topics: Radio Advertising

What is OTT and Why Does it Matter For Your Business?

Posted by Chad Elliot on March 9, 2021 at 7:45 AM

You want your business to earn the attention of future customers. So, it is essential in any ad campaign to place your ads where they’ll be seen by those who will be interested in your message. In this age of seemingly limitless sources of entertainment - TV, Social Media, Radio, Netflix etc., it is easier to target potential customers based on their individual characteristics. An important part of your marketing strategy should be OTT marketing (over-the-top marketing).

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Topics: Marketing Strategy, Marketing ROI, Digital Marketing, Advertising

9 of the Top SEO Tools for 2021

Posted by Chad Elliot on January 1, 2021 at 8:00 AM

SEO is in a constant state of flux, as just about any digital marketing expert can attest. Google's algorithm for SEO rankings changes on a frequent basis, and new trends emerge almost daily. 

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Topics: Website Design

Recruitment Marketing in Joplin MO

Posted by Chad Elliot on December 10, 2020 at 8:00 AM

We partner with our business clients to help them reach their objectives. With over 60 years of experience, our firm has helped numerous companies change their course of business in unimaginably positive ways. Please allow us to lend our marketing expertise to your business acumen, and together we will grow your business today and far into the future.

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Topics: Recruitment

5 Reasons Why Your Business Must Have a Responsive Site

Posted by Chad Elliot on October 27, 2020 at 8:00 AM

Responsive website design is all about making sure your business website looks perfect on all electronic devices, including desktops, tablets, and smartphones. It's also about maximizing the speed of your website on all devices and making it incredibly easy to use for all users.

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Topics: Website Design, Digital Marketing

Eye vs Ear Advertising

Posted by Chad Elliot on October 14, 2020 at 8:00 AM

Which is better: Eye or ear advertising? In 2020, an estimated 91.5% of the population listens to radio. Audio content also has a better chance of being passively consumed: that is, listeners may take in information even while they're actively concentrating on something else. Radio remains one of the top advertising mediums, helping you reach a wider variety of people.

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Topics: Radio Advertising

Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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