Four States Small Business Blog

Chad Elliot

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Why Smart Speakers and the Future of Radio Are Linked

Posted by Chad Elliot on March 16, 2021 at 7:30 AM

A new era in the history of radio is beginning with the widespread adoption of smart speakers by American consumers. Smart speakers are opening market opportunities for radio, already an extremely powerful medium in its own right, to gain increasing traction in its digital reach.

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Topics: Radio Advertising

What is OTT and Why Does it Matter For Your Business?

Posted by Chad Elliot on March 9, 2021 at 7:45 AM

You want your business to earn the attention of future customers. So, it is essential in any ad campaign to place your ads where they’ll be seen by those who will be interested in your message. In this age of seemingly limitless sources of entertainment - TV, Social Media, Radio, Netflix etc., it is easier to target potential customers based on their individual characteristics. An important part of your marketing strategy should be OTT marketing (over-the-top marketing).

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Topics: Marketing Strategy, Marketing ROI, Digital Marketing, Advertising

9 of the Top SEO Tools for 2021

Posted by Chad Elliot on January 1, 2021 at 8:00 AM

SEO is in a constant state of flux, as just about any digital marketing expert can attest. Google's algorithm for SEO rankings changes on a frequent basis, and new trends emerge almost daily. 

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Topics: Website Design

Recruitment Marketing in Joplin MO

Posted by Chad Elliot on December 10, 2020 at 8:00 AM

We partner with our business clients to help them reach their objectives. With over 60 years of experience, our firm has helped numerous companies change their course of business in unimaginably positive ways. Please allow us to lend our marketing expertise to your business acumen, and together we will grow your business today and far into the future.

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Topics: Recruitment

5 Reasons Why Your Business Must Have a Responsive Site

Posted by Chad Elliot on October 27, 2020 at 8:00 AM

Responsive website design is all about making sure your business website looks perfect on all electronic devices, including desktops, tablets, and smartphones. It's also about maximizing the speed of your website on all devices and making it incredibly easy to use for all users.

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Topics: Website Design, Digital Marketing

Eye vs Ear Advertising

Posted by Chad Elliot on October 14, 2020 at 8:00 AM

Which is better: Eye or ear advertising? In 2020, an estimated 91.5% of the population listens to radio. Audio content also has a better chance of being passively consumed: that is, listeners may take in information even while they're actively concentrating on something else. Radio remains one of the top advertising mediums, helping you reach a wider variety of people.

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Topics: Radio Advertising

What Are The Best Sources of Recruitment during COVID?

Posted by Chad Elliot on July 15, 2020 at 8:00 AM

In order to maintain your competitive advantage, your business needs high-quality team members with the skills necessary to help boost your position and improve your standing. As a result, you need to put your recruitment efforts into the avenues that are going to bring you the best results for your business. You don't just want employees for the sake of filling open roles; instead, you want to recruit top talent who can advance your business, create opportunities for innovation, and help you continue to build your position in the industry. Just what are the best avenues for recruitment? Consider some of these options. 

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Topics: Recruitment

Is digital marketing better than traditional marketing?

Posted by Chad Elliot on April 15, 2020 at 8:00 AM

If you are researching the best advertising method for your company, you may have seen arguments that promote digital marketing.  Many articles claim that digital marketing is a better way to advertise because it is cheaper than traditional marketing and provides more measurables.  

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Topics: Radio Advertising, Marketing Strategy, Digital Marketing

Should I use Google Ads in my marketing strategy?

Posted by Chad Elliot on February 26, 2020 at 8:00 AM

The popularity of Google for search has made Google Ads the default choice of some marketers for digital marketing. According to, Google's share of the search engine market held steady at 92% in 2019. Google has helped drive up the desirability of advertising on its applications through new initiatives like local service ads (LSA), "Google Guaranteed" badges, and Google My Business (GMB) profiles in addition to the original Google AdWords program. But is Google Ads a comprehensive marketing strategy? Even though Google Ads is used by about 35% of all websites, its effectiveness depends on the need of a customer for a product or service. While Google Ads can capture a customer who has an immediate need, it may not be the optimal advertising channel for those who are not actively seeking a solution. In fact, comparing it with radio, social media, and video advertising, and even simple Search Engine Optimization (SEO) indicates that Google Ads is not necessarily the channel with the best ROI.

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Topics: Advertising

How Do Brands Measure ROI from Radio Advertising?

Posted by Chad Elliot on February 5, 2020 at 8:00 AM

Quantifying the success of your marketing campaign is an important part of making sure you efficiently use your marketing budget. This is true even with mediums such as radio advertising.

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Topics: Radio Advertising, Marketing ROI

Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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