Four States Small Business Blog

Chad Elliot

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How to Plan Your First Radio Marketing Campaign

Posted by Chad Elliot on September 13, 2019 at 8:00 AM

As a business owner, advertising should be an integral part of your overall marketing strategy. If you’re reading this post, chances are you’re thinking about your first radio marketing campaign. Doing anything for the first time can be scary, but these key steps can help you prepare and decide what you want to accomplish when launching your first radio marketing campaign.

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Topics: Radio Advertising

6 Clear Signs of Successful Business Branding

Posted by Chad Elliot on August 30, 2019 at 8:00 AM

 

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Topics: Marketing Strategy

Zimmer Cares: Community Non-Profit Spotlight-Watered Gardens

Posted by Chad Elliot on August 1, 2019 at 8:00 AM

At Zimmer, we recognize the hard work and passion non-profit organizations invest into the local community. They work tirelessly to serve others and to improve the lives of those in need. Through our Zimmer Cares program, we aim to highlight their efforts and help further their mission by donating $50,000 of free radio advertising to a nonprofit organization each quarter. 

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Topics: Zimmer Cares

Long-Term Marketing Strategy: 5 Things You Need to Know

Posted by Chad Elliot on July 23, 2019 at 8:00 AM

Although revisiting your marketing strategy regularly is a smart approach, your company can greatly benefit from having a long-term plan as well. With a long-term marketing strategy, you can drive the success of your company and ensure it remains sustainable through the years. 

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Topics: Marketing Strategy

Missouri Broadcasters Association Award Winners

Posted by Chad Elliot on July 12, 2019 at 8:00 AM

Zimmer Radio, Inc. was the recipient of several awards reflecting its excellence in radio broadcasting and community service during the Missouri Broadcasters Association’s 2019 Awards Banquet.

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Topics: Team Zimmer

5 Things You Need to Know About Media Buying

Posted by Chad Elliot on June 27, 2019 at 8:00 AM

Not all advertising is created equal. The right placement is crucial, and many marketers purchase media real estate in order to find the best venues for ad placement. This is called media buying, and the goal is to get your ad in front of your target audience during optimum times.

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Topics: Marketing Strategy

Why You Need Digital and Traditional Advertising For the Best Results

Posted by Chad Elliot on June 25, 2019 at 8:00 AM

We live in a digital age, and as a result, many marketers are turning to digital advertising to reach customers where they are. However, while digital advertising is a critical piece of any marketing strategy, traditional advertising channels are still very effective at getting the word out about your business. Falling into an “either/or” way of thinking can be harmful, because you can miss valuable opportunities to reach and engage your target audience.

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Topics: Integrated Marketing, Radio Advertising, Digital Marketing

Zimmer Cares: Community Spotlight - Children's Haven of Southwest Missouri

Posted by Chad Elliot on June 5, 2019 at 8:00 AM

Zimmer Cares has one central purpose: Helping nonprofits committed to serving the local community. Each quarter, the program gives $50,000 of free radio advertising to a nonprofit organization that make a positive difference in the area.

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Topics: Team Zimmer, Zimmer Cares

Pros and Cons of Working with a Digital Advertising Agency

Posted by Chad Elliot on May 24, 2019 at 8:00 AM

When it comes to digital advertising for your business, you have two main options: You can manage it in-house or hire an outside agency. In many cases, it can be hard to determine which option is the right one for your business. To help you make an informed decision, we’ve put together the pros and cons of working with an external digital advertising agency. With this information, you will have a better idea of what to expect when working with such a firm and you can decide if this is the right solution for your business.

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Topics: Marketing Strategy, Digital Marketing

6 Things That Will Determine Your Radio Advertising Costs

Posted by Chad Elliot on May 6, 2019 at 8:00 AM

As every business has unique marketing needs, radio advertising costs can vary quite a bit. A simple Google search of “radio advertising costs” will provide broad ranges, like $200 - $5,000 per week, which isn’t very helpful when planning your advertising budget.

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Topics: Radio Advertising, Marketing Strategy

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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