Four States Small Business Blog

Which is better: Eye or ear advertising? In 2020, an estimated 91.5% of the population listens to radio. Audio content also has a better chance of being passively consumed: that is, listeners may take in information even while they're actively concentrating on something else. Radio remains one of the top advertising mediums, helping you reach a wider variety of people.

In order to maintain your competitive advantage, your business needs high-quality team members with the skills necessary to help boost your position and improve your standing. As a result, you need to put your recruitment efforts into the avenues that are going to bring you the best results for your business. You don't just want employees for the sake of filling open roles; instead, you want to recruit top talent who can advance your business, create opportunities for innovation, and help you continue to build your position in the industry. Just what are the best avenues for recruitment? Consider some of these options. 

If you are researching the best advertising method for your company, you may have seen arguments that promote digital marketing.  Many articles claim that digital marketing is a better way to advertise because it is cheaper than traditional marketing and provides more measurables.  

The popularity of Google for search has made Google Ads the default choice of some marketers for digital marketing. According to statcounter.com, Google's share of the search engine market held steady at 92% in 2019. Google has helped drive up the desirability of advertising on its applications through new initiatives like local service ads (LSA), "Google Guaranteed" badges, and Google My Business (GMB) profiles in addition to the original Google AdWords program. But is Google Ads a comprehensive marketing strategy? Even though Google Ads is used by about 35% of all websites, its effectiveness depends on the need of a customer for a product or service. While Google Ads can capture a customer who has an immediate need, it may not be the optimal advertising channel for those who are not actively seeking a solution. In fact, comparing it with radio, social media, and video advertising, and even simple Search Engine Optimization (SEO) indicates that Google Ads is not necessarily the channel with the best ROI.

Quantifying the success of your marketing campaign is an important part of making sure you efficiently use your marketing budget. This is true even with mediums such as radio advertising.

Considering that over half of the global population, and about 90 percent of people in North America, have access to the internet, it is clear why digital advertising has become such an important factor in modern marketing. This form of advertising is also highly effective, as brands make an average of $2 in revenue for every $1 they spend in Google Ads.

Zimmer Marketing. recently won several notable awards presented by the Kansas Association for Broadcasters. These awards highlight the accomplishments of this station, as well as its ongoing commitment to excellence.

When it comes to making a new hire, you want to find the best possible candidate. You want an employee who not only has the experience and expertise to do their job well, but also one that fits with the rest of the team and thrives within the unit. Just making posts on job boards and other minimalist tactics just are not enough to find this superior candidate.

As a business owner, advertising should be an integral part of your overall marketing strategy. If you’re reading this post, chances are you’re thinking about your first radio marketing campaign. Doing anything for the first time can be scary, but these key steps can help you prepare and decide what you want to accomplish when launching your first radio marketing campaign.