Advertising jingles are short pieces of music that are associated with a specific brand, product, or company. The best ones are as memorable as good logos, and people can recall them for years - or even decades - after a campaign that features them. Coming up with a good one, however, can be hard for those who don't have the skills or practice to do it. To help with this challenge, we offer Jingle Workshops.
On December 4 and 5, we offered our latest Jingle Workshops, which gave business leaders the chance to "find their own tunes." These included free 60-minute sessions with experts in memorable brand jingles, and were led by Bill Turpen – the CEO of Advanced Concepts. Mr. Turpen's company is an award-winning production firm specializing in the creation of these pieces of music.
In the spring of 2019, we will be offering more Jingle Workshops. Be sure to mark your calendars and check back for more details!
Why Your Business Needs a Jingle
Jingles make it easy for people to remember your brand and what it offers. You’ll likely remember the catchphrase, "Nationwide is on your side.” It's memorable because the phrase is set to a catchy jingle. The conciseness of the message also plays a big role, and this is what makes it the perfect fit for a jingle.
The other reason to use a jingle is that it works well over audio formats such as radio and TV. Many people don't have a chance to write things down while they listen to the radio – they're driving, riding public transportation, or are otherwise preoccupied. This makes it essential to present your message in a way that can be remembered quickly. Using short musical numbers provides a strong extra mental "hook" for speedy memorization.
We have run several effective jingles for our customers. You can hear some of them here.
At our Jingle Workshops, business owners can get customized advice for tunes that will meet their needs and present the right brand image for their brand. These workshops provide powerful, actionable advice that you can put to use right away.
After our last workshop, five businesses moved forward with the creation of customized jingles. These include companies in the HVAC industry, roofers, casinos, and others. This is in addition to other clients who had previously added jingles to their radio advertising.
Our next Jingle Workshop is scheduled for the spring/summer of 2019. Be sure to mark your calendars and stay tuned in so that you don't miss out! Check back on our site for more details, such as the exact dates and times, as the spring season arrives.
Jingles are important for businesses because they make brands far more memorable. They are especially powerful when used on broadcast media since radio listeners often aren't able to write down specific information. By adding a jingle, advertisers can ensure their brand is memorable - and recognizable - to target customers. And with the knowledge attained at our Jingle Workshops, business owners can create high-quality jingles that make their brands stand out from the rest.