Four States Small Business Blog

Political Advertising in Joplin, MO

Posted by Mark Zimmer on May 4, 2021 at 7:00 AM
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Why Zimmer Marketing?

Getting your campaign’s message out can be difficult in this noisy and busy world. That’s why Zimmer Marketing is such a great choice to partner with your political campaign. We not only own six radio stations in the four-states, but we are a full-fledged marketing company. Radio on its own reaches 90% of voters and costs a fraction of TV advertising. But more than that, Zimmer Marketing integrates radio and digital media, in order to reinforce your consistent messaging to the voters. So, whether your campaign needs 30-second radio spots, or a full campaign website, Zimmer Marketing reaches voters with your message.  
 

Own the ears in the Joplin area and speak to our 400,000 monthly listeners.

Traditional terrestrial (AM/FM) radio and its accompanying digital streams reach almost the entire U.S. adult population. Digital radio formats are also gaining popularity. In 2019, over 60% of American adults listened to online radio every week. This means that the majority of the voters you are trying to reach can be found listening to radio. 
Joe Biden managed to win Texas utilizing the medium and didn’t stop there. Between June 1 and July 31, Biden aired 7,599 radio spots, which is much more than any other campaign in the 2020 Democratic Primary. 
For example, during the 2020 Democratic primaries, Michael Bloomberg didn’t pay too much attention to radio ads with his billions of dollars spent. Meanwhile, Joe Biden managed to win Texas utilizing the medium and didn’t stop there. Between June 1 and July 31, Biden aired 7,599 radio spots, which is much more than any other campaign in the 2020 Democratic Primary. 
 
Right now is the perfect time for your candidate to take full advantage of this medium to reach 90% of voters while TV channels are losing their audiences. In addition to reach, radio advertising allows you to diversify your campaign and reach more voters without upping your political spend. Here’s how to utilize radio in your political campaign.
 

Zimmer builds campaign websites.

Effective campaigns have websites, and good ones at that. When a potential voter navigates to your website the first time, what will they see? You can bet that a voter who opens a slow and outdated page won’t stick around long enough to learn what you stand for. With a fast, modern campaign website from Zimmer Marketing, you can be sure that those voters will be greeted with a visually-appealing, message-centric site. 
 
What makes websites built by Zimmer Marketing different? For starters, each website is 100% original. We build our websites on WordPress from the ground up. Our designers don’t use templates which make you look like everyone else. Your new campaign website will be uniquely your own. 
 
Zimmer Marketing also hosts websites on our own private, state-of-the-art server. It’s reliable and fast. When someone comes to learn about your campaign, they’ll be looking at your new website as soon as they click the link. Hosting websites in-house also provides an added layer of security. There are no opportunities for third parties to compromise your campaign website.  
 

Zimmer can be the strategic resource for your campaign with message development and overall content development.

At Zimmer Marketing, we’re the four-states branding experts. That means when it’s time to take your message to the voters, we can help you do it. Whether helping to write effective scripts for radio ads, or crafting the wording of your website, our skilled branding team can help you put out a message to stand behind. Zimmer Marketing has been serving the four-states longer than anyone else around, and we have an in-depth understanding of what will resonate with the people of the four-states. We will partner with you to craft impactful messaging that will influence the voters of the four-states. 

SEO Development for Campaigns

When a potential voter searches for the office you’re running for, is it your website that comes up first, or another candidate’s website. What about an important issue you're running on? The answer should be your website. It’s important to be number one when it comes to the Google search results page. In fact, if your website shows up below the top three results on Google, your website might never even be opened by a searcher. At Zimmer Marketing, our web development team can make sure your website is number one. We will ensure that your campaign website is search engine optimized. At Zimmer Marketing, we’re the SEO experts in the four-states. You can count on us to make your website SEO-friendly, so it gets seen by the voters.
 
 

Topics: Radio Advertising, Digital Marketing, Advertising

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