U.S. Labor Market Conditions
What is Recruitment Marketing?
Recruitment Marketing Channels
Opportunities for the distribution of video content online are increasing every day. Promoting your recruitment message through video provides the opportunity to candidly show what working for your company will be like to your future employees. Plus, video is consistently one of the most engaging content formats.
Local radio has the advantage of broad reach. Radio can reach someone in almost any context, in the car, restaurant, or office, just to name a few. Radio is an excellent choice for reaching passive job seekers who may already be employed but are open to taking their talents elsewhere.
Digital Display Ads
Digital display ads can capture attention as people browse the internet. Display ads have the advantage of being more targeted, so you can serve ads to those with characteristics that make them a likely match for your open positions. Or, you can select which sites or streaming services will reach your ideal recruits most effectively.
Your business website is likely an under-leveraged asset to your recruitment marketing efforts. We recommend that you streamline your employment form, promote it more prominently, and let applicants know that you will read and respond to applications.
Recruitment Solutions from Zimmer Marketing
Zimmer Marketing's consultants, creative team, and web developers can help you achieve your recruitment marketing goals. We've helped local businesses all over the four states find qualified talent and fill open positions!