No matter what you’re marketing, email lists are integral to the success of your business. Emails allow you to reach your target audience directly so that you can deliver the information or sales pitch needed to convert them into paying customers.
Marketers use email lists in a variety of ways; sometimes they’re used to inform the target audience, sometimes to create an urge to buy, and other times to simply stay “top of mind.” If you’re in need of an email list, here are three effective ways to find an e-mail list online.
Offer a Lead Magnet
Lead magnets are an enticing offer that gets people to give you their email addresses. A lead magnet can come in many forms. It can be a free download, a content upgrade, access to a private area on your website, or a PDF format of an ungated pillar page. You can advertise your lead magnet through social media ads, online display ads, or even radio advertising.
Have a Signup Form on Your Website
The key to getting email lists online is to have a signup form on your website where visitors can supply you with their email addresses. The signup form can be a popup, a chatbot, or an unobtrusive sidebar on your website page. The signup form should be associated with an enticing offer that will make people give you their email address willingly. One very effective method is to place a signup form as part of a newsletter signup offer.
Create a Giveaway Event
Another way to find email lists online is to create a giveaway event. A giveaway is a prize that people can win just by entering. This is a useful method in particular when you are trying to expand your audience reach or working to share more information about your company brand.
Giveaways can work using a variety of advertising platforms but are often used with great success in offline advertising like print and radio and social media marketing like Twitter and Facebook ads.
The giveaway doesn’t have to be anything highly expensive for you to offer. It can be an experience, tickets to an upcoming concert or a free e-book. All you need to do is to make the email address submission part of the entry process for the giveaway.
The Importance of Gathering Your Own Email Addresses
Email address lists are always best if you build them yourself.
There are numerous online outlets for supposed email lists, but these are rarely effective, and you should never buy email lists. When you gather email addresses yourself, you can be assured that they are people in your target audience. You can also ensure that the recipients actually want to hear from you via email.
If you send out thousands of unwanted emails to people, your website could get reported as a spammer and get penalized by the search engines.
Remember, email lists are integral to the success of your business. It’s relatively easy to get email lists when you implement effective advertising strategies and platforms like social media ads, radio and print advertising methods. For more information, please contact us today.