Four States Small Business Blog

Why Positive Reviews Are So Important for Your Business

Posted by Melanie Gaudette on June 22, 2021 at 7:00 AM

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In this digital world, online reviews of your business can make or break you. That's why it's important to earn positive reviews of your company on all the sites your business is listed. Two of the most common ones are Yelp and Google My Business. But wherever your business shows up, you've got to pay attention to your online reputation.

Online Reputation Management from Zimmer Marketing

At Zimmer Marketing, we can help you get the positive reviews you need for your business to thrive. Whether that means just getting your business set up on all the relevant online business registries or creating an email campaign to your customers asking them to talk about their good experiences with your company, we can get it done.

Threats to Your Online Presence

1. Unreasonable Reviewers

So, you're all set up on Google My Business and waiting for those extra customers to start rolling in. Two days in, you see a customer who refused to pay their bill has written a scathing review of your service, neglecting to mention all the ways you tried to accommodate them. Almost every business owner has experienced this. The internet is full of unreasonable people with a big megaphone. And, unfortunately for you, even though your business has a hundred satisfied customers for every unsatisfied one, the angry ones are writing reviews, and the happy ones aren't.

The fix is to make sure you're asking happy customers for reviews in effective ways. At Zimmer Marketing, we can set up email campaigns asking your customers to review your business and rewarding them for doing it. If we build your company website, we can also place portals to review your business in prominent places for your happy customers to use.

2. False Listings

Believe it or not, there are scammers out there who create false listings for real businesses, and yours could be one of them. These listings can deceive your potential customers, take advantage of them, or otherwise make your business appear disreputable. Because you're busy running your company, it can be a frustrating task to spend your time policing online spaces for false information about you.

That's where Zimmer Marketing comes in. We can create and manage your business listings on dozens of platforms with our listing management software.

3. Out-of-date Information

The final threat to consider about online business listings and reviews is out-of-date information. It's easy to forget to update your information after your business has moved or a phone number has changed. It's even easier to forget to make changes to all your listings if you have several. Sometimes we've seen businesses who lost control of an account because the employee who managed the listing isn't with them anymore. If that's the case for your business, it's imperative for your online reputation that you regain control of your accounts and make sure they accurately reflect your business. 

 

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Topics: Small Business Resources

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