Four States Small Business Blog

Melanie Gaudette

Recent Posts

How Coronavirus Has Changed Cause Marketing

Posted by Melanie Gaudette on June 17, 2020 at 8:00 AM

Coronavirus has had a substantial impact on many areas of society and many different types of businesses. One hard-hit area? Cause marketing. In the age of Coronavirus, cause marketing looks very different. Not only will those changes continue to hit hard in the immediate future, but many of those changes will also likely stick around for a while. 

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Topics: Marketing Strategy

What are the advantages of Radio advertising?

Posted by Melanie Gaudette on June 12, 2020 at 8:00 AM

If your business is ignoring radio advertising, you’re missing out on one of the most effective methods to reach your target audience.

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Topics: Radio Advertising

How Would You Spend 3 Months of Marketing budget?

Posted by Melanie Gaudette on April 8, 2020 at 8:00 AM

When developing a three-month marketing budget, you might think it's better to advertise on as many channels as possible.  However, this tends to be ineffective. Many advertisers end up wasting money on marketing channels or advertisements that have little to no impact on branding or sales.  Others waste money by spreading themselves too thin in a single quarter.

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Topics: Radio Advertising, Marketing Strategy, Advertising

7 Key Steps to Create a Website

Posted by Melanie Gaudette on January 22, 2020 at 8:00 AM

Your website defines your brand as much, if not more, than your marketing or sales operations. Any business with an undesirable website risks losing all standing among consumers.

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Topics: Digital Marketing

What Are The Advantages Of Radio Advertising?

Posted by Melanie Gaudette on December 23, 2019 at 8:00 AM

If your business is ignoring radio advertising, you’re missing out on one of the most effective methods to reach your target audience.

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Topics: Digital Marketing

How to Choose the Right Radio Station and Frequency for Your Business

Posted by Melanie Gaudette on February 16, 2017 at 8:30 AM

As a business owner, you might understand the effectiveness of radio advertising, but it's important to note that to ensure you're reaching and persuading your target audience, you need to choose the right radio station and the right frequency for your business. It’s important to consider audience demographics and station involvement in the community, as well as the frequency of your ads in the context of your advertising budget. In this post, we provide some tips for choosing the best radio station and frequency for your business’ advertising.

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Topics: Radio Advertising, Marketing Strategy

7 Reasons You Might Want to Advertise on News Talk Formats

Posted by Melanie Gaudette on January 18, 2017 at 8:30 AM

Radio station programming has changed and evolved over the years, but if there’s one format that has remained steady, it’s the News. A recent Pew Research survey found that when people were asked where they got their news about the presidential election over the past week, 44 percent of them said news radio stations.

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Topics: Radio Advertising

The 3-Step Process to Developing an Annual Advertising Budget

Posted by Melanie Gaudette on November 22, 2016 at 8:30 AM

A key factor of running a successful business is to have a plan, and while the marketing strategy is a huge part of that plan, budgeting for advertising efforts can often be overlooked. Typically, a significant portion of the marketing budget is allocated to advertising, which is why it’s important to monitor what is being spent, analyze the efforts, and make adjustments when needed. A strategic advertising budget is crucial to increasing revenue for your business. Without a plan, a business might overspend on opportunities that don’t create a positive ROI, resulting in a loss, or they might miss out on opportunities to save money by waiting too late and missing deadlines offering advertising opportunity bundles and extras.

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Topics: Small Business Resources, Marketing Strategy

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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