Four States Small Business Blog

Melanie Gaudette

Recent Posts

How to proceed with SEO for my website?

Posted by Melanie Gaudette on October 22, 2020 at 8:00 AM

Investing in SEO for your company’s website is one of the smartest things that you can do in any economy. Since the majority of a website’s traffic comes from organic searches, you’ll want to make sure that your digital real estate is ready for prime time. If you’re looking for SEO help in Missouri, you’ve come to the right place. Zimmer Marketing is a full-service, Joplin-based marketing agency that specializes in SEO campaigns, website design and development, and much more. We realize that SEO can be a little overwhelming at first glance, so we’ve listed some of our best actionable tips to get you started.

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Topics: Website Design

How To Optimize Your Website For Image Search Direct Marketing and SEO

Posted by Melanie Gaudette on October 19, 2020 at 8:00 AM

One of the most effective types of advertising is direct marketing. This is an excellent method to increase your return on investment. At Zimmer Marketing, we understand the importance of keywords for the improvement of your success rate. We know strategic advertising will enable your business to directly place your brand in front of your target audience to reach your potential customers directly.

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Topics: Digital Marketing

How Coronavirus Has Changed Cause Marketing

Posted by Melanie Gaudette on June 17, 2020 at 8:00 AM

Coronavirus has had a substantial impact on many areas of society and many different types of businesses. One hard-hit area? Cause marketing. In the age of Coronavirus, cause marketing looks very different. Not only will those changes continue to hit hard in the immediate future, but many of those changes will also likely stick around for a while. 

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Topics: Marketing Strategy

What are the advantages of Radio advertising?

Posted by Melanie Gaudette on June 12, 2020 at 8:00 AM

If your business is ignoring radio advertising, you’re missing out on one of the most effective methods to reach your target audience.

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Topics: Radio Advertising

How Would You Spend 3 Months of Marketing budget?

Posted by Melanie Gaudette on April 8, 2020 at 8:00 AM

When developing a three-month marketing budget, you might think it's better to advertise on as many channels as possible.  However, this tends to be ineffective. Many advertisers end up wasting money on marketing channels or advertisements that have little to no impact on branding or sales.  Others waste money by spreading themselves too thin in a single quarter.

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Topics: Radio Advertising, Marketing Strategy, Advertising

7 Key Steps to Create a Website

Posted by Melanie Gaudette on January 22, 2020 at 8:00 AM

Your website defines your brand as much, if not more, than your marketing or sales operations. Any business with an undesirable website risks losing all standing among consumers.

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Topics: Digital Marketing

What Are The Advantages Of Radio Advertising?

Posted by Melanie Gaudette on December 23, 2019 at 8:00 AM

If your business is ignoring radio advertising, you’re missing out on one of the most effective methods to reach your target audience.

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Topics: Digital Marketing

How to Get Started with Local Advertising

Posted by Melanie Gaudette on July 16, 2019 at 8:00 AM

Businesses with a brick-and-mortar location need an effective way to reach a specific geographic area, and local advertising provides that venue. Through local advertising, businesses can reach new customers in a local community and increase their brand awareness. Yet sometimes getting started in local advertising feels overwhelming. What are the best channels to use? How can you most effectively spend your marketing dollars? Here are some tips to help you get started with local advertising.

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Topics: Marketing Strategy

5 Reasons Why You Should Consider Geo-Targeted Ads

Posted by Melanie Gaudette on July 8, 2019 at 8:00 AM

For companies to reach people who are more likely to purchase their products or services, they need to develop advertising that is locally relevant and more personalized. Enter geo-targeting.

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Topics: Digital Marketing

Pros and Cons of Billboard Advertising

Posted by Melanie Gaudette on March 29, 2017 at 10:00 AM

If you’ve driven for a significant length of time, whether that’s a road trip or your commute to work, you’ve seen digital and print billboards lining the side of roads and highways, especially close to urban centers. Billboards are suited to a variety of industries from entertainment and dining to local retailers. This may be an effective tactic for your business, but before you sign up for a strategy that takes advantage of this format, you should know the pros and cons of billboard advertising.

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Topics: Small Business Resources, Integrated Marketing, Marketing Strategy

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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