What Is a Digital Asset?
Types of Digital Assets
Many different types of digital assets can be part of a complete library. Here are some things that you may want to include in your library.
Your website is an important digital asset and often a home to other, smaller of your digital assets. Your website will likely be your most visible asset, so it should be updated, fast, and secure. You can think of your website as your digital storefront.
Social Media Accounts
Social media accounts are digital assets. Although they are vulnerable to the policy change whims of the companies that own them, they are good places to promote your brand, driving business to your website or physical location.
Social Media Graphics
Graphics for social media that utilize your branding guidelines are one of the most versatile digital assets you can have. Keep several different sizes of your graphics on file for various social media formats.
Blogs are an often overlooked digital asset for businesses, but they shouldn't be. Blogs can help inform and convert new customers and greatly assist your website in its ranking on search engines. Posting links to interesting blogs on social media is a highly effective way to draw traffic to your website. Popular older blogs can be updated and made relevant again, so keeping them around is important.
Brand videos of any length are valuable digital assets to keep on hand. The best practice when creating new video content for your business is to edit your video for various distribution methods. For instance, the version of a video that lives on your website should be the full-length version, but a 15-second edit is ideal for many social media platforms.
Versatile Marketing Uses for Digital Assets
Because there are so many circumstances where a library of digital assets can benefit your business, it's best practice to create a well-organized file system wherever you store your digital assets and backups to keep them safe.
Zimmer Marketing Digital Assets Library Creation
- Web Development
- Graphic Design
- Video Production
- Marketing Copywriting
- Social Media Management
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