Four States Small Business Blog

Why Your Website Matters More Than Ever in the Age of AI

Posted by Jason Dittmer on June 26, 2025 at 7:00 AM
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Why you still need a business website in the age of AI
Having a website isn’t just a box to check, it’s the foundation of your business’s visibility, especially as artificial intelligence becomes the new front door to the internet.

Imagine this: It’s Friday in Neosho, and someone asks their AI assistant, “What’s happening this weekend?” The AI searches the open web for answers. If your event or business information is only on Facebook or another closed social platform, it’s invisible to these new technologies. But if you have a dedicated website, you’re front and center—exactly where you need to be.

AI and the Open Web: Why It Matters

AI assistants like Perplexity, ChatGPT, and others are changing how people find information. They don’t log into social media accounts or scroll through feeds. Instead, they scan the open web, looking for clear, accessible information. If your business details, events, or promotions aren’t on a website, you’re missing out on this powerful new audience.

A website isn’t just about search engines anymore. It’s about being discoverable by the tools people use every day. Your website is your always-open storefront, your digital business card, and your direct line to AI-powered discovery.

Zimmer Marketing: Your Local Experts

At Zimmer Marketing, we understand the power of a great website. That’s why we’ve just launched our own new site, because we believe in practicing what we preach. We specialize in building fast, modern, AI-friendly websites that make your business easy to find and even easier to trust.

But we don’t stop there. Zimmer Marketing is proud to operate the six top radio stations in the Four States, giving your brand unmatched reach across traditional and digital channels. Our digital advertising solutions, including advanced geofencing and smart targeting, ensure your message reaches the right people at the right time.

We work with small businesses because we’re local, just like you. Our team knows the Four States better than anyone, and we’re committed to helping our neighbors succeed with the smartest, most effective advertising strategies available.

It Just Works

With Zimmer Marketing, you get more than a website; you get a partner dedicated to your success in a rapidly changing digital landscape. From web design to radio to digital advertising, we ensure your business is seen, heard, and remembered.

Get in Touch with a Marketing Consultant

Zimmer Marketing: It Just Works

Topics: Website Design