Four States Small Business Blog

"Your Time Should Be Spent in the Field," and Other Reasons to Outsource Your Home Improvement Marketing

Posted by Pam Larimore on March 22, 2018 at 8:00 AM

home improvement marketingAs a home improvement business owner, you have a lot on your plate. With the busy season right around the corner, you’re gearing up to manage multiple projects and team members, while also keeping up with the latest homeowner trends, from smart technologies to design innovations. Add the ever-changing marketing landscape to the mix, and you’re facing a real possibility of burnout.

That’s why it just makes sense to outsource your home improvement marketing, so you can spend your time doing what you do best without the worry of developing a marketing strategy and all that that entails. In this post, we’ll take a look at some reasons to consider outsourcing your home improvement marketing.

4 Reasons to Outsource Your Home Improvement Marketing

  1. Your Time Should Be Spent in the Field

Let’s face it. The reason you went into the home improvement business is because it’s what you’re passionate about. Your expertise is in helping homeowners plan their projects and delivering the high-quality work your customers expect. By outsourcing your marketing, you can spend more time working with your customers and focusing on meeting their needs.

  1. Personal Connections Build Loyalty

For most of your customers, their home improvement projects are a major investment. An automated email or a chat bot will not build the kind of customer relationships necessary in the home improvement business. Your customers want to talk to a real, live human being, and that means you need to carve out time and devote resources to responding to customer inquiries, meeting customers in person, and conducting site visits. The problem is, there are only so many hours in the day, and every hour you spend on your marketing strategy is an hour you can’t devote to your customers. By outsourcing your marketing, you have more time to engage with customers and ensure their needs are being met.

  1. The Rules of the Game are Changing

Today’s consumer relies increasingly on social media for home improvement inspiration. Their friends are sharing their own preferences and projects online, and design influencers and DIY experts post ideas that consumers are using as a blueprint for projects in their own home. According to findings from SoFi, 28% of homeowners surveyed said they’d made at least one purchase for their home during the last 12 months based on something they saw posted by a friend on social media. The number is even higher for younger homeowners, between 25 and 44, 44% of whom rely on Pinterest and Instagram for design inspiration.

Keeping up with the changing landscape of consumer preferences, not to mention developing a strategy and process for marketing on social media, is another time consuming task that home improvement business owners usually do not have the time for, and it’s another good reason to consider outsourcing those efforts to those who have the expertise you may not.

  1. Work-Life Balance is Important

No matter how dedicated you are to your business, your customers, and your employees, everyone needs some time to decompress. It’s likely you work long hours, and often work many days in a row without time off. By outsourcing your marketing, you can help ensure that you have more time to spend with family and friends, and more time to just relax. Finding the right balance between your work, your loved ones, and taking time for yourself is vital for achieving professional success and personal well-being.

The truth is, there are only 24 hours in a day. As a home improvement business owner, you may think you need to do everything yourself, or maybe you even want to do it all yourself, but business owners who recognize their own limitations are the ones who truly thrive and whose businesses enjoy the most success.

Zimmer Radio, Inc. can help you find the right balance between the things that need your focus and those that can be outsourced, freeing up time for the areas where your attention is required, as well as time for a life outside of your business.


Topics: Home Improvement