Local businesses face a number of challenges when it comes to marketing. These include limited time, limited marketing expertise and limited staff. Although these are real constraints, marketing is a critical function that should not be overlooked. By outsourcing this function to a trusted marketing partner, the business can still achieve marketing success.
Here are 5 reasons why you should hire a marketing partner:
1. Experience
A marketing partner can add a wealth of experience to your team and provide a different perspective. While an internal marketer most likely has narrow experience, an external marketing team typically has experience spanning different campaigns, clients and industries - adding depth to your efforts.
In addition, a marketing partner may have direct access to media outlets and other resources your internal team may not have. They know when and where to place your ads, and can bring the exposure your business needs. They have built a reputation based on trust, which gives you leverage from the moment you engage their services.
2. Team of Experts
An external marketing team gives you access to an entire team of marketers with different skill sets that work on your behalf. At Zimmer, for example, our team of marketing consultants, account executives, copywriters, graphic and web designers and more can provide everything needed to run successful marketing campaigns. They know how to create the right messages, creative, and engagement to gain traction for your business.
3. Range of Services
The range of services offered by a marketing partner allows businesses to use an integrated marketing approach, leveraging multiple channels to expand their message and reach their target audience. Zimmer offers a wide range of services, including branding, radio advertising, jingles, digital advertising and more. Our offerings expand beyond radio, and our team brings radio and digital together to help boost online search, extend social reach, support online video, and drive customer action across all platforms.
4. Adaptability
A marketing partner is ready and equipped to adapt to any situation. For example, the initial campaign may not perform as well as anticipated, or there may be a need to change tactics to remain competitive. An external marketing team has the resources, knowledge and capability to make the necessary adjustments to optimize your marketing results. Being able to pivot quickly can help your brand counteract any underperforming campaigns to achieve marketing success.
5. Clear Results
In marketing, obtaining the results you want is the ultimate goal. This could include more engagement, increased sales, more revenue or improved ROI. Marketing partners are skilled at optimizing every element of a campaign – the media channel, strategy, budget, ad schedule, frequency and more - to help you reach your overall marketing goals.
Hiring a marketing partner to handle this critical function can be beneficial, as the value added to your business strategy is multiplied in ways you may have never considered. This helps to save time and resources, while ensuring your marketing dollars are spent the right way. A marketing partner is a strategic, yet effective move for any business owner wanting to take things to the next level.
